Behind the Golf Brand Podcast with Paul Liberatore
It’s like playing a round of golf with some of the most interesting innovators and entrepreneurs and listening to the stories behind their success.
Hi, I’m Paul Liberatore, and I love talking to entrepreneurs and the stories behind their brands. I find it intriguing when people are vulnerable and honest about their struggles and successes. I invite you to join me as I explore other people’s stories. We will celebrate, above all, the challenges and setbacks that ultimately lead to some of the biggest names and brands in the game of golf.
So come join me on my quest to find the stories Behind the Brand.
Behind the Golf Brand Podcast with Paul Liberatore
#99 - OnPoint Golf: Briston Peterson (Founder)
On Point Golf Ball markers was started a few short years ago by Briston Peterson and has grown in one of the most popular golf accessory brands. They have partnered with U.S. Open Champion and 17 time winner on the PGA TOUR, Jim Furyk. As the On Point golf ambassador Jim joins a growing PGA, LPGA, and amateur golfers using our 3D golf ball markers.
On Point golf ball markers include a secondary traditional coin marker that can be logo'd for any outing, charity event or corporate sponsorship. On Point 3D markers conform to the USGA's Rule 20-1 which "does not require a certain type of ball marker." The coin marker is included per Rule 22-2 in the event that the 3D marker might - in a rare instance -cause physical or mental interference. Enjoy the game and make more putts with On Point
On Point manufactures the revolutionary three dimensional domed golf ball marker. Humans are 3D creatures, living in a 3D world, but our eyes can show us only two dimensions. The miracle of our depth perception comes from our brain's ability to put together two 2D images in such a way as to extrapolate depth. This is called stereoscopic vision. Because your eyes are separated on your face, each retina produces a slightly different image. That difference in images is a direct result of the depth of the objects that we are looking at. When those two images are assembled in your brain, they are interpreted as depth. In putting, we need our vision to identify our aim point (target), to aim our putter face to it, and to visualize the distance between the ball and the hole. Unfortunately, our peripheral vision can be a distraction in putting. The On Point 3D marker allows the golfer to dial-in his/her focus and intensely concentrate, creating the effect of "tunnel vision" which enhances the golfers confidence and ability to make putts.
Today we play golf.
Speaker 2:Let me show you how we do it in the pros.
Speaker 3:Yeah. Welcome to Behind the Golf Brand podcast. I never missed with the Seven Iron, a conversation with some of the most interesting innovators and entrepreneurs behind the biggest names in golf. My friends were the
Speaker 4:Golf clubs. I lived on the golf course, I lived on the driving range
Speaker 3:From Pro Talk. You should learn something from each and every single round. You play to fun from on and off the green. Why would
Speaker 5:You play golf? You don't play it for money.
Speaker 3:Just let me put the ball in a hole. This is Behind the Golf Brand podcast with Paul Liberatory.
Speaker 6:What's up guys? Welcome to the Behind the Golf Brand podcast. This week I have a really good friend of mine, a friend of mine, probably been friends for about four years. My good friend Briston Peterson from On Point Golf ball, markers on point's, a really sick brand, really innovative Briton's, a really smart guy, and he designed all himself and they're blowing up for the last couple years. So I thought I had him on the show. So welcome to the show, Brison. Hey
Speaker 7:Paul, how you doing?
Speaker 6:Good. All right. So where are you located?
Speaker 7:On Point is located in Basalt, Colorado. Uh, just about 20 minutes outside of Aspen, Colorado.
Speaker 6:Now what, how long have you been playing golf?
Speaker 7:Uh, I've been playing golf since high school, literally. But my sport growing up was soccer. I played team sports growing up, and um, I sort of stumbled into golf through my uncle, uncle Billy Corba, who was a, uh, was a top amateur golfer out of, uh, out of Binghamton, New York. He's the one who introduced me to golf.
Speaker 6:So are you a golf pro?
Speaker 7:No,<laugh>. I'm a professional home builder.<laugh>.
Speaker 6:So what's your handicap, what's your handicap though?
Speaker 7:Far, far from a professional golfer? Uh, right now I'm at, uh, my low has been a 4.2 index, but right now I'm a 7.1 index. Uh, courses are, courses are just starting to open up here in, uh, in Colorado. That's where, uh, that's where I'm based out of, and that's where my primary residence is. So, uh, literally courses are just starting to open. So hopefully by the season I'll get back to a 4.2<laugh>, but that's
Speaker 6:Still really low. I would love to be a 4.2. I mean, dang, you must have a really short game.
Speaker 7:Well, our course is pretty easy. So our, my index is not, my index is,
Speaker 6:It's based on like nine holes. Like an executive course.<laugh>.
Speaker 7:Well, it's, uh, you know, kidding. The ball flies a lot farther at, uh, at 8,500 feet in elevation. Right?
Speaker 6:That's true. That's true.
Speaker 7:So when I go down to the desert, it's, uh, it's a different,
Speaker 6:You drive it to the green, you like driving like 400 yards and stuff like that, and then you come down and then you come to Arizona and you're like 200 like me. No,
Speaker 7:No. Our our course is pretty wide open, so it's not, uh, you can spray it around a little bit, but, uh, it's a good track. It's a, it's a Nicholas signature track. It's called Aspen Glenn, uh, up here in Carbondale, Colorado. And it's, it's a good golf course. I'm, I'm just kidding. So I hover, I hover right around a seven index.
Speaker 6:That's awesome. I'm gonna pass you someday. I'm gonna some, that's my goal.
Speaker 7:You
Speaker 6:Hell no, man. No, no, no, no, no.
Speaker 7:Let's, let's, uh, I'll bet you an on point golf marker.<laugh>.
Speaker 6:All right, I got some. I got some, I got some. What are you? Um, no, Brita and I have known each other for a long time, so you guys can tell like we're buddies. So, so how'd you get into golf? Like, did your uncle get you into golf or you just like stumbled on it, or what happened?
Speaker 7:Yeah. Yeah. So, um, so as I said, I played team sports growing up, and my uncle was a top golfer out of Binghamton, New York. And there used to be a, a tour stop called the End Deco Open up in Binghamton. And when I was in middle school, I used to go up and stay at my uncle's house, uh, during the event. And he used to have the likes of Lee Trevino, Frank Connor, Gary McCord, staying at his house. And, uh, I used to sit around the kitchen table and talk to these guys and, uh, and go watch him sort of inside the ropes and bigham to New York. And that's how I got, uh, addicted to the game because it is an addiction as you know. I mean, once you start, it's tough to give up. It's, uh, when you play team sports your entire life and you go out and, and play golf, and it's basically you against the course and you against yourself, it's quite a challenge. And, um, it's the beauty of the game. So then
Speaker 6:Did you grow up in New York or where'd you grow up at?
Speaker 7:No, no. I, I, I was born outside of, uh, Seattle, in Washington State and moved to the East Coast, um, uh, when I was like six, seven years old. And I grew up in, uh, uh, right between Baltimore and Washington, uh, in Maryland. So I grew up in Maryland, but now currently live in Colorado and Arizona.
Speaker 6:You grew up in, what'd you say? Maryland.
Speaker 7:Maryland, yep. Just outside of Baltimore. Yep.
Speaker 6:So you grew up in Maryland, and then did you go to, like, what did, did you go to college? Did you, like, what'd you get a degree? Yeah,
Speaker 7:Yeah, yeah. I played, uh, I played soccer at a pretty high level. I played in a area called Columbia, Maryland, which was a hot hotbed of soccer. And, um, uh, I ended up, uh, going to Rutgers College in New Brunswick, New Jersey, and played division soccer. I didn't know that. Yeah. Yep.
Speaker 6:You played Division one soccer. Holy
Speaker 7:Crap. Yeah, yeah, yeah. Yep. In the day<laugh>, I used to have skills. Pauly.
Speaker 6:That's, that's impressive. I never knew that about you. See, I learned something every time. I have a podcast with my friends. Yeah.
Speaker 7:Yep.
Speaker 6:All right. So then what did you get your degree in then? So,
Speaker 7:Rutgers College is a, is a, is a liberal arts school. And, uh, I actually, uh, wrote my own thesis there. They have a program called the Henry Rutgers Henry Rutgers thesis. And I wrote my own thesis in, in, um, in college. And, uh, graduated in 1987. That was probably the year you were born?
Speaker 6:No, bro, I was born late. I was, I was like 10 years old. Well
Speaker 7:Close to it. You see, you see this stuff. This
Speaker 6:Is getting
Speaker 7:Yeah. You, you could be my son and you don't even know it.
Speaker 6:<laugh>. Yeah, right. You'd be like, like 15.
Speaker 7:Right. Exactly.<laugh>. You never know, man. You never know. Yeah.
Speaker 6:So you graduate from Rutgers and then like, what made you move to, um, like how'd you get to Colorado? Like what year was that?
Speaker 7:Uh, for work. For work, I used to save up my pennies and uh, and come out here and go skiing and, um, and, uh, Aspen, Colorado. And I started looking around and I said, you know, would really, would you rather, would you rather, uh, work in in Baltimore, Maryland or would you rather work in Aspen, Colorado? And, uh, and, uh, moved out here about 35 years ago. And, uh, and it's, uh, it's been, it was a great move. Love the East coast, but you can't beat Colorado.
Speaker 6:So, um, what made you to get in, like, into construction like that? Was that your plan or you moved to Aspen, you're like, Hey, I wanna be into construction. Like, were you into real estate? No, no. Like how did that all happen out?
Speaker 7:I grew up in the, I grew up in the business. My father was a builder developer, and so, uh, very direct path in my life on, uh, how I got into the construction and development industry. So, um,
Speaker 6:So was your dad a builder developer in Maryland?
Speaker 7:He was in the Baltimore, Washington area. Yep. Yep. He, uh, when we moved from Washington State, um, he took a job for a company that ultimately became the Rouse Company. And then at a point in time he ran Ryland Homes, which is a publicly traded home building business Yep. In Arizona. Then, uh, then he started his own business. And when your old man owns the business, you sort of get infused, uh, infused with the drug. And, uh, and um, so I've been in construction my entire life and, uh, that's all I know.
Speaker 6:Well, that and golf and soccer.<laugh>,
Speaker 7:Well, I don't, I don't know much. Paul<laugh>.
Speaker 6:Yeah, right. This guy. This guy's fooling. You just wait. So, all right, so then you moved to Colorado and then, like how did you start your business, like in construction? Like what made you decide, I'm gonna build house? I know you said like the weather and all that, but like, I mean, that's kind of a really good time to move to Colorado cuz like, Athens this beautiful place, but I was, it was it, was it as built up then as it is now, you know, or was it still like a hidden gem that people were starting to move to and you saw like an opportunity there?
Speaker 7:Yeah, no, I sort of, I, um, as I said, I used to come out here and vacation. Um, yeah. Uh, and you know, every, every place I'd go, I'd always pick up the local paper or the local real estate section and read it. And I just saw trends that were occurring in this area and, uh, and basically said, you know, uh, I looked around and I looked at, uh, just the quality of life and the quality of living out here and just recognized some trends and basically said, you know, this is a place that, uh, that I wanna, uh, move out to make some roots and, and start a business. And, uh, I did that about, uh, well I started my business in 1997. It's a, it's been very good. So we're in the construction and development business. We build high-end custom homes for the 1% of the 1%.
Speaker 6:So it's a very, um, niche market and there's like, and it's probably based a lot of reputation and design and comfort cuz I would assume that these buyers have very high standards and they all know each other, right. So it's like, yeah. Around.
Speaker 7:Yeah. It's, uh, yeah. When you say buyers, I call it a glorified beauty contest. You know, when uh, when we're introduced to a project, the client typically enter, enter interviews, you know, two or three general contractors and selects the right partnership that they're looking for. And so we partner with our customers specialize in, in high-end construction and high-end home building. So we don't do too many speculative projects. We, uh, we just built, we work for end users.
Speaker 6:That's cool. So at any one time, like, how many houses do you have going on?
Speaker 7:Uh, we're a medium size company. When I say medium size, we carry a large footprint in our market, but, uh, we typically have anywhere from eight to 12 projects going on at any given time is the size company we are,
Speaker 6:I couldn't imagine what these houses look like, like, or even just the views that these have and the Yeah. Extravagance. I've seen like the real estate listings for houses before, like in that area and like, you know, per the, we ultra wealthy and you're like, holy crap. You know, like, I don't know, the bathroom like has a huge window that goes out to like the mountains and stuff like that. Like
Speaker 7:Yep. We do, my
Speaker 6:Bathroom has a view of the shower
Speaker 7:<laugh>. Yeah, yeah. No, we do a lot of fun things. So, uh, it's a pleasure, you know, uh, working on challenging projects and, um, and building, uh, building dreams. That's what we do. So, uh, it's a fun process.
Speaker 6:So when did, when did you have the idea for on point?
Speaker 7:Yeah, so number of years ago, actually, when I met you, a buddy of mine and myself, uh, his name's James Verna, his nickname is Ribs. Basically we wear prescription glasses, uh, when we play golf sunglasses and, and, um, figured out there has to be a, a better way to mark your golf ball and, uh, you know, how are you supposed to look at a flat coin or a flat poker chip that's a d a two-dimensional object basically designed, trademarked and patented, uh, the on point golf ball marker, which is a a three-dimensional ball marker that has an x, Y, Z access. And, uh, it simulates a ball, it's dome shaped, uh, and it has a removable coin, a 28 millimeter removable coin on the bottom of it. So it started with an idea and it's, it's grown into a company and grown into a business. And that all started, uh, number of years ago actually when I first met you. Uh,
Speaker 6:That when you guys started it, when you came to market like four or five years ago.
Speaker 7:Yeah, yeah. I mean, we're sort of dabbling around and all of a sudden, you know, this idea became a, became a real business and became, um, became a niche in the market. Cuz I like to say that we own the space, we own the three dimensional space between the putter head and the golf ball. And it's something that nobody in the game of golf has ever addressed. Uh, yeah, there's a lot of different ball markers and custom, they're all flat. Yeah. Yep. All kinds of stuff. But, but it, it's literally, when you look at the alignment technology that's put on a, on a golf ball or the alignment technology that's put on, uh, a putter head, we've literally designed and patented just about every alignment technology you can imagine. But we have a patent on the dome shape marker with the removable coin. And the beauty about our product is, uh, a couple years ago, I, I sent it to, uh, the U S G A in New Jersey, and, uh, that's where they tested the product and it was a game changer when the product came back that said, approved for use, according to the rules of golf, is defined by the U S G A and rna. So that was a, that was a big game changer for, uh, for the business where it complies with the rules of golf. Because technically, if I was playing a match with you, you know, I could walk up with a pizza tray and mark my ball, uh, on the green with a pizza tray. And if I was playing a match with you, Paula, you would look at me and say, Hey, Brison, that pizza tray buy, he's in pizza.<laugh>. Yeah,<laugh>, I'd say, uh, uh, yeah, there's a little more pizza in the box right, on those long putts. But, uh, uh, if you say, Hey, that pizza tray's bothering me, that's when you have to drop a coin like object. And that's why we have the removable coin. So there's a lot of different ways to use the product, but, uh, it's a game changer where it helps increase the pace of play, uh, if you use properly, uh, number one. Number two, it creates a, um, a term in sports that's called marginal gain. So if I'm using an on-point marker and you're using a flat poker chip or a coin, I just created marginal gain over you through a process called spatial acuity, meaning that the more I engage with a three-dimensional object and you engage with the two-dimensional object, and I'm more confident with my intended putting line, uh, I just created more marginal gain over you. Um, and the entire golf industry is built on that term marginal gain, right? Probably like any other sport I've ever seen and putting's about line and pace. And, uh, if you're more confident with your intended line, you're gonna be more confident in your putting stroke. And, uh, if I can eliminate, you know, a three putt or make a long birdie putt or, you know, fundamentally take one or two strokes off my score, uh, by using the on point marker, uh, I just created a marginal gain over you. And, um, it's an advantage, uh, and it complies with the rules of golf. Uh, so, um,
Speaker 6:Well, especially too, like by you complying with the rules of golf, then it can be used on tour, right? And not anybody having to Yeah,
Speaker 7:It is about it. Yep. It is used on tour, it's used on the Korn Ferry tour. It's used on Champions Tour. A couple guys have used it on the PGA tour, but our, our main brand ambassador is Jim Furk. I'm sure that's a, it's a name you've heard before. He's a seven time, uh, I think he's won 17 times on the p g a tour. I think, uh, he is won a US Open, he's been Rider Cup captain and he just got named as the, uh, captain for the, uh, the champions tour event European event that's coming up in play. But Jim, Jim Frick is our brand ambassador for the product.
Speaker 6:Yeah. So tell that story, how, Jim, this is a cool story. You guys tell that story about how Jim found your product.
Speaker 7:Yeah, so, uh, when I was building some prototypes, uh, ribs and I were coming up with some ideas and continued to refine the ideas. I sent a couple down to a good friend of mine in high school, his name's Ray Benino, and he's actually director of our national sales for On Point. I went to high school with Ray and, uh, Ray and I used to pack it around in high school together playing golf, and we still play golf together. But, uh, Jim Furk puts on a, an event called the Jack Leg at the end of, uh, every, every season. And somehow Ray got invited to this event and still is on this event where Jim invites 24 of his best friends and, you know, they play golf for a long weekend. And anyways, Ray was paired up with Jim at the Jack leg a couple years ago, and Ray had some like,
Speaker 6:What are the odds of that? Right? Like right there, that's crazy,
Speaker 7:Right? And Ray had some prototypes that he was, uh, playing with. And unbeknownst to me, and I'm sort of unbeknownst to where this was going, Jim goes up to Ray and says, Hey man, what are, what are those things? And Ray, Ray explains'em, uh, and Jim goes, Hey man, do you mind if I have a couple? And Ray didn't think anything of it,<laugh>, and nor did I know about it. Jim goes out and uses the product where Jim really broke the product out. And where I saw it on TV was when he finished second to Rory McElroy at the Players Championship down at Poncho Vita at the Players. I don't know if you remember that, where, uh, Jim and Rory were making a, a late charge at each other. And, uh, Jim finished second and Jim was using the on point marker on for all of his long pots. You know, the idea is that he transferred the knowledge from what he was gaining off of marking his ball on his long pots and just transferred that knowledge to the, the ball. And I think the average stroke at that time, I want to say was like 58, 60$8,000 on what, what a stroke means. Uh, it's probably worth a hell of a lot more today, but I'd be curious to see what that stat is on the p g a tour. Uh, but anyways, Jim ended up using the product. I ended up getting a call from Andrew Whit Lib, who is Jim Frick's agent. He's been his agent since day one. Andrew runs a company called GSE Worldwide, which is one of the largest sports marketing companies in in the world. Uh, Andrew calls me up and says, Hey, this is Andrew and I'm Jim Frick's agent, and you know, I about dropped the phone. I'm like,<laugh>. I'm like, okay, how can I help you? Yeah,
Speaker 6:You wanna build a house?<laugh>
Speaker 7:<laugh>, yeah, I thought we were build a house, but next thing you know, we're talking about<laugh>,
Speaker 6:You're like quoting, well, you know, we could do this drywall here. You're like, no, no, no, Oprah. Yeah, yeah,
Speaker 7:Yeah. So, uh, anyways, that's how it all started. And, uh, so Jim's our, our brand ambassador and, uh, he, uh, his face is well known in the game of golf, brings immediate credibility, uh, to the product. He's very, very well respected on tour of the Champions tour, and he is, you know, respected all around the world for his accolades. And he's a true gentleman and a true professional. And I can't think of a better brand ambassador for our product.
Speaker 6:When, when did all that happen? Like right away? Like before it launched it was Jim already kinda
Speaker 7:Like onboard. Yeah, right around when the players was. So, I, I'm trying to, I got my
Speaker 6:17, 16, 17.
Speaker 7:Yeah, I have to look it up. I can't remember what I did yesterday, Pauly. So
Speaker 6:That's alright.
Speaker 7:<laugh>, you're getting,
Speaker 6:You're getting up there in years,<laugh>
Speaker 7:<laugh>, right?
Speaker 6:Where has you gone, I guess with the on point? Like tell me about, so you, you guys, you come up with on point, you, you know, Jim becomes an ambassador, you build a website and then, you know, for the entrepreneurs out there, like how, how does one or what, how did you like move the needle? You know what I mean? Like how did you, how did you get it out there so people see it and, and use it and, you know?
Speaker 7:Yeah, so, so how the product has evolved, first of all, we've refined the product. Our number one seller is the three rails. I don't know if you remember, I think it was, I think it was the same trip that you and I went to the PGA show in Orlando. And if you go
Speaker 6:Yeah. Before Covid
Speaker 7:Yep. If you go to,
Speaker 6:It was like two months before Covid
Speaker 7:<laugh>. Yeah. If you go to our, uh, if you go to our Instagram account@onpointgolf.us, what you'll see is the building of a business, right? And you'll see a post in there that I posted and, you know, I don't know how to use Instagram. I'm, you know, I, I still run it today. Um, but this was the time when Callaway released the, the triple track and we released the three rail. And there's a picture that I took, uh, literally on the carpet of the PGA show, and I wrote in the post, great Minds Think Alike because Callaway gave me a, a little two-pack of the triple track. And I said, you know, I don't, can't remember the guy I was talking to at the time. And I said, oh, really? And I pulled out outta my pocket a three rail, uh, on point marker. It didn't have the exact same color scheme. It had three red rails at the time. The guy looked at me like I was from outer space. He's like,<laugh>. He's like, really? Where the hell, where the hell did you come up with that? And, uh, that, that show, I had a meeting with, uh, with the muckety mucks at Calloway, uh, and Sean Tulon, who does their, you know, putter head, putter head designs and things like that. And, you know, I'm just a dumb contractor going to a PGA show. And, um, so anyways, we start coming out with a handful of brands. Uh, we start spreading the company word of mouth because, you know, golf is a very, uh, what's the word for it? But it's a, it, it's a very, um, it's a business that, you know, when you stand on the first tee and I stand on the first tee and I say, you know, I look at you and you got new shoes on, or you got a new grip or a new putter, or whatever the hell you got, I look at you and say, Hey Pauly, where'd you get that? What is that? Right? So, um, uh, and I've seen this in work where I've, I've gone out and have strategic brand ambassadors scattered around the country using the on point marker. And, uh, we're now reaching a mass where the, the customers are actually selling the product. There's
Speaker 6:Always your plan, wasn't it? Like, I remember you like, yeah, you, you want, you want it out there, you want people to see it, and they're like, wait, what's that? And that, I think that's really important for people to hear that like, this was, you know, the strategy here was to get it out there because it would sell itself once it got out there. Masses people are like, oh, what's that? What's that? Because it's a new product that no one's ever seen. Right? And so it's like,
Speaker 7:Um, that's right. That's right. So I very smart. Yeah, I get it in the hands of, you know, strategic stakeholders, first of all, you gotta believe in the product to use it, number one, right? And, uh, so I have some people in Florida, you know, I got some top caddies down at Streamsong using the product. I got, um, you know, Nick Bradley, who's one of the top teachers, North Carolina, use the product. I got some guys, you know, down in Arizona using the product. I got Jim Furk using the product. I got some guys in California, guys in New York, some women as well, uh, on the L P G A tour. And, and, uh, so just the idea is get the product in the hands of the users, right? And once people understand how to use the product and how to implement it into their putting routine, they'll find that it's a, it's a game changer. For example, I got a guy by the name of, uh, Doug Ro Ball, his license plate says one putt<laugh>, I mean, and he's one of the best putters in Colorado. His name's Doug Roald. He's a, he's a top senior player in Colorado. And, uh, he will not tee it up without an on-point marker. So the goal is, all right, I'm going to the golf course. I got my golf clubs check, I got my shoes check, I got my, you know, I got my hat, my visor check, I got my glove. If I wear a glove check, oh, do I have my on point marker, I can't, I can't put without my on point marker. So I'm really trying to change the way people think about marking their golf ball. And, you know, this is an industry that's over a hundred years old as we know, and nobody's really focused on the space ever, ever. And uh, so it's a totally not
Speaker 6:Until last couple of years, I mean, really. Yeah, yeah.
Speaker 7:You know, yeah. So, so it's a game changer and you draw
Speaker 6:Lines on your ball and whatever. But yeah,
Speaker 7:So it's, it's just transferring the knowledge that you take from your marker to your ball. And, uh, if used properly, it will help increase the pace of play on greens, you know, especially with us amateurs, you know? Uh, so you don't necessarily need to be a line putter to use it poly. So like when I hit my ball on the green, what I do is, first thing I do is I walk up, I look around, I say, all right, is my mark gonna interfere with the play of others? Because there's a provision under the rules of golf called etiquette. And if you know your mark is not going to interfere with the play of others, like I said, you could put a pizza trade down, but if you find it objectionable, that's when you have to use a coin like object. Um, so the first thing I do is look around and make sure that my mark will not interfere with the play of others. And if I'm confident it doesn't, then I, I mark my ball with my intended putting line on the on point marker. So you don't necessarily need to be a, a line marker on your golf ball. So now usually my first read is in left right putt, straight, putt right to left putt. Usually your first read is your most accurate read. And that's very true with us amateurs. So now I've picked an intended line so I have a point of reference, right? So now I have a point of reference so that while I'm waiting my turn cleaning my golf ball, you know, instead of watching birds fly overhead or looking around, I'm now forcing myself to engage with my intended putting line and all while waiting my turn, I use that initial point of reference and it's a three-dimensional object versus a two-dimensional object. So there's a lot of medical studies on how your brain processes a three-dimensional object versus a two-dimensional object through a process called spatial acuity. Right? And if I am more confident with my intended line now, as I all as I do is I put my ball in play with my intended line and I transfer that knowledge from the on point marker to the golf ball. And now I just have to do is focus, focus on executing my, my pace. Cuz now I already have confidence in my line, I just have to have more confidence and execute my pace properly. So that's pretty much how, how the product works. If you go to our website on Point golf.us, you'll see a tutorial video actually, uh, a video by Jim Furk and you'll see a animation video, uh, that we produced with Jim Furic. And then if you go to our Instagram account@onpointgolf.us, uh, you can see some, uh, tutorial videos that Nick Bradley has put up on Instagram. And we have a whole host of videos that we still gotta release on there just to explain to, uh, the market on how properly use the product. Um, but once you understand the product, it's a game changer. Um, and, um, uh, so we're Rev revolutionizing the way people thinking about marking their golf ball on the grain and, uh, the, you have the ability to customize the coin, the 28 millimeter coin. Um, and we've done a lot of customization with the coin, a lot of top clubs. So Yeah,
Speaker 6:You got, you got a lot like, I mean, I mean you do, you guys might, if you guys are on Instagram, I mean, you know, club Pro Guy has done a lot with you guys.
Speaker 7:Yep. Cpg we, we've had a relationship with CPG for a number of years and, uh, he's an incredible guy and, uh, incredible
Speaker 6:Fano phenomenal player.<laugh>,
Speaker 7:I actually, he<laugh>, well I don't wanna blade break his cover, but he is a true stick in real life. So he's a, he, he can play some golf. Um, but, uh, he, he's a, he's a great brand ambassador. We have product on this website that you can purchase on his website and, um, some other strategic sites out there. As I told you earlier, we just, we just got an order for, um, uh, from Sporting Goods, uh, where they're gonna do a launch in, uh, uh, six different sporting goods stores around the country and, uh, and do a, do a beta test on see how sales go. And so that's
Speaker 6:Exciting.
Speaker 7:Yeah, it's really exciting.
Speaker 6:That's a huge deal.
Speaker 7:Yeah. Then I just, I just patented another marker that, uh, I'm doing, um, uh, with uh, Square's golf shoes. It's actually a square on point ball marker and you'll see a launch out of Father's Day, um, uh, at of Father's Day. Uh, we're gonna do a joint venture launch, uh, with Squares golf shoes and, and, um, so we got some really fun things happening
Speaker 6:With Bob.
Speaker 7:Yep.
Speaker 6:Bob just called me this morning.
Speaker 7:Bob's the man.
Speaker 6:Yeah, Bob's cool as hell. He's a good dude. He's really smart. Yeah,
Speaker 7:Yeah. Great guy. Uh, serial entrepreneur. Um, him and I hit it, hit it off right away. And, uh, one of our brand ambassadors, Nick Bradley, um, also is a brand ambassador for, uh, squares Golf shoes.
Speaker 6:Yeah. And Bob just called me and left me a message this morning before I, we had our show, cuz I have, we were, we buddies too. But he's good. He's smart. Really smart.
Speaker 7:Yeah. Tell him I said hello. Well
Speaker 6:I'll, I, he say call me back. I'm like, all right. But I mean, it's pretty cool to see how much you've grown since I first met you. Like, and especially like, I mean, you guys have imagined this though too. Like he's still running like a very large construction company. Like this is not his full-time gig, obviously. And that's why, you know, it's like he's a very, very busy man and he is still kind to invent this product and he's been able to market it the way he has. So it, it's just, it's very inspiring, you know, to hear these kinds of stories, especially with guys like Brison cuz there's, there's not a lot of'em out there. It's kind of cool to hear that. So where can people find on Point then if they're interested in Yeah,
Speaker 7:Yeah, so, um, uh, just go to our website on Point golf.us and we're on Shopify. Um, that's one means. The other, uh, method is through golf.com. Last year we were voted one of the top 10 selling products on golf.com. So you can go on golf.com through Golf magazine. Um, so we have a share of sale affiliation with them. They really like our product. We've, they featured us, uh, three times last year and Golf magazine, so either golf.com or on Point golf.us, you can go on there and, and you can look at our different SKUs that we have. And, uh, in the event that you want something to be customized, uh, if there's a link on the bottom of, uh, uh, the website to my personal email and, uh, I can help you, uh, customize the removable coin or the marker for your specific golf event, corporate charity or corporate sponsorship or you name it. So it's all there. Yeah.
Speaker 6:Well, thank you so much for being on the show. Um, yep. And being a good friend of mine for all these years, I really appreciate all the support you've given me and our friendship. And you guys gotta check out on point. It's the real deal. It really does work. It will, we will lose strokes on your game. And, uh, thanks for being on the show.
Speaker 7:All right, Paul. Good seeing you, man. Look forward to catching up next time. Having, uh, Arizona.
Speaker 3:Thanks for listening to another episode of Behind the Golf Brand podcast. You're gonna beat me a golf stay connected on and off the show by visiting golfers authority.com. Don't forget to like, subscribe and leave a comment. Golf is always more fun when you win. Stay out of the beach and see you on the green.
