Behind the Golf Brand Podcast with Paul Liberatore
It’s like playing a round of golf with some of the most interesting innovators and entrepreneurs and listening to the stories behind their success.
Hi, I’m Paul Liberatore, and I love talking to entrepreneurs and the stories behind their brands. I find it intriguing when people are vulnerable and honest about their struggles and successes. I invite you to join me as I explore other people’s stories. We will celebrate, above all, the challenges and setbacks that ultimately lead to some of the biggest names and brands in the game of golf.
So come join me on my quest to find the stories Behind the Brand.
Behind the Golf Brand Podcast with Paul Liberatore
#135 - Fiori Golf: Anthony Wagner
Fiori Golf is a modern sportswear brand that combines Italian heritage with the laid-back energy of Southern California's surf culture. Founded by Anthony Wagner, the brand aims to redefine golf style by offering timeless, quality garments that inspire golfers to express their personal style both on and off the course. The name "Fiori" translates to "flowers" in Italian, symbolizing growth and the idea of individuals blossoming through their passion for golf.
Established in 2021, Fiori Golf targets a younger generation of golfers by blending creativity and style into its designs. The brand offers a wide range of clothing for both men and women, focusing on comfort and versatility. Their apparel is designed to be worn not just on the golf course but also in everyday life, making golf fashion more accessible and appealing to a broader audience.
Fiori Golf's mission is to grow the game of golf by showcasing its fun and stylish side. The brand emphasizes simplicity and professionalism in its designs, ensuring that its clothing is both fashionable and functional. By keeping up with trends and seasonal styles, Fiori Golf aims to attract new generations to the sport while maintaining a unique and laid-back aesthetic that reflects the California coastline's vibrant colors and earthy tones. Overall, Fiori Golf is changing the perception of golf attire by making it more stylish, comfortable, and inclusive for all who enjoy the game.
how fast they've grown, because they've grown like super fast.
Anthony:So, without further ado, welcome to the show thanks for having me on the pod, stoked to be here so like it's so funny.
Paul:I first reached out to anthony. He was like, yeah, dude, I heard your old podcast like back in the day. It's sort of like rattling off podcast, that like the first, probably 30 that I had done. I was like holy shit, like somebody actually heard this um, and he's like, yeah, man, it's really good. Like like it's all these great. Like that was when you were first starting out too right like here, what these guys are up to and stuff.
Anthony:Huh yeah, no, it was definitely a really good way, like when I was first starting. I mean I didn't. I mean I grew up in the golf industry as not on this side, but I grew up playing competitive golf. But anyways, when I was starting the brand, I was just like I need to figure out a little bit more about the industry, and your podcast had a lot of good people on, so it was a good thing for me in the beginning to kind of figure out what I'm doing. So are you a golf pro? No, I used to be pretty dialed in, not gonna lie.
Anthony:Dialed in mean I mean, dude, my swing swing was dialed compression like now. Like now, all I could think about is how my swing used to fill that's.
Anthony:That's where I'm at now it's like when you're a dad and you're like playing catch your kid and you're like, yeah, I speed in better shape and I should not be hurting, yeah yeah, like pretty much like I mean, growing up or I, I played, uh, junior golf, I played a lot of local um associations and then got up to ajga and scpga and that's kind of when I knew that I was like, yeah, I don't know if I, I don't know if I got it, because those kids when I got to that level I was like, man, I'm behind. So because you go to, California right yes yeah, so.
Anthony:I mean yeah uh, ventura, california, so it's right in between Santa Barbara and Malibu.
Paul:It's a little little beach town so you've always lived there, or did you live somewhere else?
Anthony:yeah, um oxnard, which is right next to it, but I also went to school, or when I went to college, I went to, uh, the university of hawaii. So I was in hawaii for three and a half years, which was just miserable.
Paul:Surfing. Yeah, I was living the dream. What made you go to Hawaii?
Anthony:To surf, Surfing pretty much. That's literally the reason why I went there, I around, or when I got out of playing competitive golf, got back into surfing and that's the reason why I went out there so no no, no, no just just just just for being in the water.
Anthony:Yeah, yeah, that was my new, my new hobby that I was obsessed with, and, uh, I still surf now. But I could tell yeah, I got the boards behind me, one of the collab boards. We actually did a collab with a surf brand, um last summer. Infinity surfboards down in dana point super sick, uh, and we actually have. We're gonna do a couple more boards that we're gonna have on the shop for summer, which will be sick.
Paul:So stay tuned for that um, so what'd you major in then when you're hawaii?
Anthony:I went to the or I was in the business school there. So I majored in entrepreneurship. So I always knew that I was going to start my own business. To be honest with you, I never thought it'd be clothing, but the reason you know how I got into this industry is around COVID. You know everyone locked in. You had you kind of had time. You had time to think you weren't living your day-to-day life as you were before yeah.
Anthony:So you know, my dad had always said you know you're always golfing and surfing like you should do something you're really passionate about. And in the time being when I was in Hawaii, I had noticed a brand in golf or it was, it was Melbourne and I was like whoa, this is crazy. Like there's a lifestyle brand for golf now, like because I've been, when I quit competitive golf, like I kind of really fell out of the sport. I wasn't paying attention to anything. So I saw that and I was like wow, that's really interesting, yeah, yeah, yeah.
Paul:When it got, when it golf become kind of cool and yeah, old man shirts and yeah like polo shirts and weird stuff.
Anthony:Yeah, we all grew up on so then I also saw like vlogs, vlogs about golf and celebrities being a part of the golf um, you know, pga tour events and stuff. I was like, wow, like golf has really changed. So I'm, when my dad had said something about you know being you should do something you're passionate about. I was like, well, there seems to be this movement in golf going on right now Like why not start a brand? And after that I kind of just I got a book on how to start a clothing brand. It was super simple.
Paul:Really.
Anthony:Yeah, I mean I didn't know anything about the industry. I mean my only indication was I felt like I had a good eye on what looks good and what doesn't, and that confidence made me be like yeah, let's do it.
Paul:You bought an e-book about how to do it yeah, yeah, yeah.
Anthony:I mean basically like the book kind of just talked about, like you know, the the boring side of things and like sourcing and like source, sourcing and you know the legal side and all that. So I got that all dialed in and after that kind of just like trademark and copyright yeah, yeah, so exactly.
Anthony:And when I really started, like the moment I got it was when I got my logo, my logo. I reached out to this lady and I was just like, look, I want a golf ball inside a flower on a tee. And when I seen what it was, I started seeing where this brand could go. And then I was so locked in like so passionate about what I was doing. It reminded me of my days playing, uh, junior golf, like the grind and practicing how you know, just trying to get better at your craft, and that's basically what I did. I learned how to do, you know, all the marketing and sourcing and everything that goes along with a brand, and basically ran it. Or I have a partner now, but, um, ran the brand by myself for three years and, um, that's been something. Oh, there's, uh, that's our new.
Paul:Yeah, that's pretty cool, right, I'll figure out how to get that on there yeah, it's not not new.
Anthony:that's one of our, I mean, that's a one of the og t's we have now, but that's just a new colorway we have. But anyways, yeah, that's your logo right.
Anthony:That's our logo. So Fiori in Italian means flowers. The reason why it's called Fiori is, on my mom's side, they're Italian. So I was like, oh, it'd be cool to do something in Italian and at the at the time being, literally there's so many clothes that were like floral. So I was like, oh, flowers, like maybe we'll do some flowers. And I got Fiori and I was like Fiori, like that sounds really good. I really like how that sounds and I like it even more now because it kind of resembles my, my story.
Anthony:I mean basically the whole purpose of this brand. What is that? I'm proving to myself that anything is possible If you really put your mind to it. Just like a flower, you got to water that plant every day for it to grow to its full potential and that's how I want our community to be is no matter what if it's not, if whatever you're doing in your life, if it's golf or personal, any activity it's, you know you're, you're trying to get better and in yourself and and to grow, and our slogans it's a big ball to do this.
Paul:You know what I mean. Like, yeah, I don't think people fully understand it like, oh, you're, like, I'm gonna, I'm gonna start an apparel brand. That shit is so hard. Like because, even if, like yeah, no, I mean there's so much stuff, I mean to learn it right, or or even have an eye for fashion right off the top.
Anthony:You know, yeah, for sure, I mean, I think that's where, like I was lucky enough to have like an eye for you know what look like. Pretty much everything I honestly create, too, is is what you would wear, what I like and what I would wear where you know, I want to stay true to myself and be authentic, um, so we don't really follow trends. We kind of just you know, we create things you make, yeah, we create.
Anthony:We create a lot of multi-functional pieces like I think it's super important to have that because the way I look at it is is you could take let's take a surfer and a golfer and put them together or put them next to each other. They have the surfer's got a surfboard and his wetsuit and the golfer's got his polo and his golf bag. But the difference is is when that surfer is done, no matter what, even if he's not wearing, um, a surf brand, like quick, let's say it's quicksilver, bill bong, uh, you could tell that that kid's a surfer. We're trying to figure out how can we do that with the golfer without it screaming, you know the golf polo or or a t-shirt that has golf related things, like a golf cart or whatever it's going to be.
Anthony:How can we create that, you know, um culture for the golf industry and to grow the game? I think you know, and that's what we're trying to do. So, for instance, this tech hoodie, I think it's the best piece that is. That is just. It's simplistic. It works with anything you're wearing and you could wear it whatever you're doing throughout the day.
Anthony:I wish I had that last week while I was in california yeah, yeah, like, yeah, just creating pieces like this and, you know, just trying to innovate and keep the ball moving, and that's what we're doing. So you know we're I'm very fortunate to in the position I am now. You know, looking back. It's it's always good to look back because it's it's crazy.
Paul:So, first of all, I love your font, thank you. Like. That's not, that's a sick ass font. What font is that? That looks very like.
Anthony:BN Chester Pro, you know the name.
Paul:I'm like that's a sick font Because, like I don't know, is that like a? I appreciate it. Did you have to buy that or did you just found that?
Anthony:Yeah, I had to buy. Well, that's. I give it like, uh, no, I think yeah, no, I had to buy it, but it came with. When the lady created the logo, she created that phone and it looks so regal.
Paul:It looks like, like serious sharp after.
Anthony:Like I appreciate it yeah even then uh, like you could do so much, yeah, you know, like how viore is it?
Paul:like the same kind of thing. You could, you could like flip that app and flip it around the other direction and make that like a small logo on something like it looks, just looks. It's by itself. Your brand fonts look amazing. You know that's. I know that sounds so geeky, but it does, it looks. I mean that that looks cool I appreciate it.
Anthony:Yeah, I mean, that's like we I'm honestly so tedious with, or not tedious, meticulous, everything to me. Yeah, meticulous on a lot of things in terms of, you know, our content, our, the clothing, the way it looks, the way the, the font looks, like I just I strive for perfection. That like that's what I'm trying to create and, yeah, I you know that that's what keeps me going.
Paul:I've never really said that to anybody like hey, what font is that? It that looks unique.
Anthony:Oh, tell vatican, you know like okay, that's cool yeah, font's tough man honestly like there's so many fonts out there. It's, it's, you know. Another fortunate thing that, uh, I was.
Paul:I was given so what's it called again you know bn chester pro c and chester bn so and yeah, good old chester.
Paul:Um, good old chester, dude looks sick. I'm just, I know, I just it looks awesome. I'm just telling you a cool logo, um, I appreciate that. What? So what tells the story? Because you're kind of going to a little bit and you've told me a long time ago, but, like you were saying, you know when you're doing the, when you initially got your logo right like your actual logo and you're like playing with it, remember that you're telling that story yeah yeah, tell me that's tell the story.
Paul:I love that story because it's kind of cool, because then you're like holy crap, this is legit.
Anthony:Like yeah, yeah.
Anthony:So I mean like, basically I do a lot of like visualizing, um, and when I saw that logo, I kind of visualized how, how it will look, how it'll look on a person, you know what kind of clothing it would be, the lifestyle of it.
Anthony:And that's when I I kind of just understood, like it was like the light bulb went off in my head and I was like I know the direction that I need to go now and that's kind of you know what it was. And then real, what, basically, like the passion that I found, because you know that was such an early stage of my career doing this, I didn't really know what I was getting myself into. So once I started like actually creating and designing the pieces and everything, I found passion in what I was doing. And I think that's the main reason, you know, like, why I'm still here today, because there's, you know, there's a million different things that could have just just been like, oh, this isn't for me, this is too much. But you know, I have heavily passionate about what I'm doing and creating this brand and you know where we're trying to go in the future and I I'm very, very confident in in what I'm doing and what I'm creating.
Paul:So, um, yeah, that's, that's pretty much what inspires you Like, what inspires your designs honestly, nature a lot of our, a lot of our colors we use are very like muted earthy tone colors.
Anthony:Um, I drive I I have another job too, um, which I'm fortunate that I drive up to Santa Barbara. The 101 from Ventura to Santa Barbara is beautiful and my car is kind of my incubator. So, and basically music also is a big inspiration to me. Music is where I could visualize, you know, future collections and what they'll look like. So those are like the biggest things. Like that's basically when I'm like thinking about what we're going to do and create and looking at also like other people's business stories. It doesn't have to necessarily be um clothing, but I I learned or listened to a lot of like business documentaries. Like like one was about uh, walt disney, walt disney and how he created disneyland like that inspires me. Um, the story about Xbox and how the team from Microsoft went to Bill Gates saying you know how we should get into the, the gaming industry another inspiration just continue continuing showing that you know, if you have that idea and you're you're confident you'll make it work, no matter what, and that's what inspires me.
Paul:I love your colorways too. Like they're not like the typical uh colors. You know what I mean. Yeah, like the shirt here.
Anthony:It's like the cool thing All thing all right so about about this t-shirt? It's called the money's tea. So like basically the scene of this, it's a made-up scene where there's an italian bar on a golf course. The story is is to you and your buddy are are going to play and you're playing for some money. You end up beating your buddy. You're at the bar and restaurant. They're having uh uh oysters and negronis on your buddy's dime and that's why it's called the money's tea see, it's a story behind the shirt.
Paul:It's not just oh, it's a shirt with the logo yeah, you know what I?
Anthony:mean like really yeah, it's a story yeah I'm super into like, super like random designs on t-shirts. I think the best t-shirts are like random object, random objects, or there's a story behind it.
Paul:So yeah, we have a lot of things.
Anthony:Oh, thank you I got.
Paul:I like how the logo pops too. Like you know, you have a very beautiful paisley, dark background, but then the logo just popped right on top of it. You know where it's right, it's beautiful yeah, I really cool appreciate that.
Anthony:Yeah, I like, like, I like designs on polos, but I I think the ones that look the best like are kind of tonal to the, to the base of the color, so it's not something like in your face, but you still have a little little little something to it what?
Paul:um, what has been like your biggest oh it's so sick dude? Um, no, like, I just think it's cool, like it's a cool shirt. I love t-shirts, but you could that's the team t.
Anthony:It's got the ventura, california at the bottom of it rep and ventura where we're from.
Paul:Yeah, it looks badass. I just, I'm just adding things with cards so I can like go back and check um, it's, that's it. So what? What was like your first product then? Like what was the first when you did your first release? What was that?
Anthony:it was t-shirts, hats and I think it was. I think it was a hoodie. So like kind of how we, how I started it, I started the page we. I basically was testing it, I was, I ran it for like a month or two without like any clothing even being involved. I just was posting um and then we did our first. I can't even remember, I mean I was posting like a golf picture with our logo, with our logo on it.
Anthony:And then I finally started getting products. I tease it. And then, yeah, our first launch was September 1st 2021. And it was T-shirts, hat hats and I'm pretty sure it was a hoodie. And then, following, we had two polos that came out, and this was before the time that I knew how to use Photoshop and Illustrator, so I actually hand-drawn the design.
Paul:No joke, are you an artist?
Anthony:No, I mean, I made it happen. I spent a long time creating.
Paul:It was basically like you don't want to see me drawing, you've got to stick me at the golf club, yeah.
Anthony:It was a golf tee with a flower coming out of the tee and it was kind of just like dancing all over the polo. But yeah, that was the first drop and then we started getting into cut and sew. As time went on, I gained knowledge in what I was doing. Now we're getting into everything's cut and sew Technical pieces, premium fabrics, pattern designs, like we got, yeah, and we got pants and shorts coming in our new collection that will be coming out at the end of May, early June. It will be called the Coastal Collection. So it's, the story is based around the coastline of Santa Barbara and a lot of the colors are very coastal inspired. But yeah, so for the pants and shorts, like you know, I hired a pattern maker to, actually because I want them dialed in. I feel like pants and shorts are such a tricky garment to get right. So we're we've been working on it for a while, so pretty excited for those to come in the store what now?
Paul:you did a lot of like stuff in la right in the la scene when it comes to clothing and like with. Did you do some stuff with like with, like guac meat or what's it called?
Anthony:Yeah.
Paul:Troy yeah.
Anthony:Yeah, troy, troy ran a event.
Anthony:That was super early on with. That might've been like six months after I started the brand, but basically, yeah, he had a sick event where, you know, pop meat was bringing all these new brands in and we had a pop up in there and you know it was a great time, great turnout, ton of people coming in and a lot of people vibing with the brand. So, like that was a, you know, early on, a really good indicator for us. And you know, and then also, you know early on, a really good indicator for us.
Paul:And you know, and then also, you know, the guys over at hype, golf ray and julius- uh yeah, ray's awesome um if you want to see ray and me giving each other a big hug, watch the watch my video on the alan putter because he's my playing partner and I sunk like this 50, 60 foot putt and we freaked out because, yeah, I actually saw that I saw that that was sick.
Anthony:Um, but yeah, no, yeah, like he or they had, I've been at a couple hype golf events and good turnout for that. Just uh, being involved with those, those people is, you know, a great thing and you know I'm very fortunate um to know them and, you know, help me out so wear your hat.
Paul:How has your hat been really popular too?
Anthony:yeah, yeah, so one of them being the the Corsa hat. Uh, that was a really big one. That was one of our.
Anthony:It was super popular, it still is, it's it's sold out again, but, um, basically, yeah yeah you guys stuff like like humble, but like legit, his stuff sells out like yeah, like but yeah, that was a popular one and it's funny when I was making that, like I remember when I was, uh, when I was younger, I'd get, or I had this hat that had the, the, I guess you call it a sailor hat, I guess where it has like the old man, grandpa, hats that have like the.
Paul:Yeah, they have the things on the rim with the flower.
Anthony:So I was like, oh, this is, this is sick. But I don't like how it's yellow and the hat's black. Like why don't we make one where the color of the floral is the same as the brim color? And yeah, there it is, um, and yeah, people were, people dig that. So colors.
Paul:I was like oh, this is crazy green and blue.
Anthony:We haven't ventured into new colors yet, um, but we will soon.
Paul:I bet pink would sell for women yeah, pink one yeah, for sure black with the yellow, like the old old man style, like when you're a kid. That'd be hilarious. It probably would sell out too, because it stands out so well and you do the red logo and then you would do red on the brim and then do black everywhere else.
Anthony:That would be sick yeah, no, there's endless, endless opportunity for that. So we have, we have some, uh, we have some new colors coming out, that for that hat it'll definitely be limited editions. So that was, yeah, you do a limited edition stuff?
Anthony:or is everything just like okay, we're doing a run, you know, here's the drop and um the veloce jacket yeah usually what I do is, like the veloce jacket, for instance, like I'll make one that's kind of a normal color, and then the other one, this one, that one right there, the camo one yeah, that's, that's a limited edition, so it's got. It's a camo print, but it has flowers throughout it. Um, yeah, it's not super super loud um, yeah, there you go um. So yeah, we'll do something like that.
Paul:Is it more of a windbreaker?
Anthony:it's warm, it's it's it's not a windbreaker, it's got um down in it, so it's it's a warmer jacket and we're actually we're in a beta 2.0 for the veloce jacket. We want to make it a little bit. I think it's a really good overall jacket, but for me, I think it's it's not I want to improve it because I I think it could be better for for golf, like I think it's just not the perfect golf jacket, but lifestyle yeah, you gotta be able to swing a club on it in it right and like yeah I feel like it's punching up like exactly so we're, we're working on a new one and super stoked on that, so it'll work for anything you're doing.
Anthony:Yeah, again, the whole purpose multi-functional pieces. Um, so, yeah, super stoked on that, but, um, yeah, we do. We do limited edition stuff, like we have a a limited edition piece coming out in the new collection. We like to do like one or two of them throughout each collection. Um, and yeah, that's really cool.
Paul:Oh, there's a surfboard.
Anthony:That's the surfboard, the fish.
Paul:It's sold out too. That's so sick, dude Dang. It looks so like it definitely has that California, like surfer vibe. You know what I mean. Like you use the other water, right, and you're just trying to, like, put something on that's going to get you warm, and you're getting out of your wet clothes, you know.
Anthony:But then it's honestly, you could wear it in there not only that, it's literally my favorite board. I literally nine times out of ten that's the board I'm using every time I go surfing now. It's quick, it's easy to get into waves, um. So yeah, it's just an overall super fun board in any size where?
Paul:where can people find Fiori?
Anthony:FioriGolfcom um. Instagram is FioriGolf. Everything's pretty muchiori golf f-i-o-r-i golf, um. But yeah, we're mainly on instagram and our website, um, and facebook.
Paul:But yeah, what? What is it? Only is it d2c, is it online, only are you in any stores yet or yeah, we're.
Anthony:Yeah, we're in a couple, yeah, we're in a couple retailers. We're on the east coast um canada and uk. Japan, did you blow?
Paul:up in japan, I bet yeah we're working on it.
Anthony:We're working on a licensing deal over in Japan and Korea which super stoked on that, I mean, and we're also my good buddy Kengo. Now he's kind of an ambassador for the brand over there and he's killing it dude. This guy's a stick to stick. He played at uh, ucla and wake forest, um, and he was with, like zala torres when he was at wake forest, but I think he has the lowest. He had the lowest uh scoring average at wake forest. He holds it or it's at ucla, I can't remember. But anyways, now he's working over in Japan. He's basically like doing he's kind of a middleman to bring kids over there to the US to help them get teachers and where to go to school, and he's doing a lot of great things in golf and he's repping Fiori and he's playing in the Asian tour kickoff Next month. So that's sick. He'll be dialed in and some fiori. Hopefully he wins yeah, are you?
Paul:didn't you guys do a bag with minimal, like a limited run bag? Yeah, dude, yeah, I remember that yeah, I remember watching them paint those bags. That's the first time I saw you. Isn't that sick?
Anthony:yeah, shelly, shelly's talented man I mean they painted the whole big fury on the side and my logo and those. Those bags took off like that. They that collab was super cool. Um, and bummer thing, I don't want to, I don't want off of that bag. And I was dumb and I left my bag in the car on the street and some guy broke in and stole my stole, all my clubs and that bag and I thought, yeah, man, it was a bummer dude. All my clubs, that I played competitive golf in my money maker, uh, it was. It was terrible.
Paul:But hey, thanks for the bag.
Anthony:I appreciate it yeah, I was like dude, I'm gonna find this guy like nobody. Nobody has this bag, didn't find it anywhere that'd be so pissed, bro dude. Yeah, it was brutal, a lot of sentimental value gone, but it is what it is.
Paul:That's life guys love, I love the la golf scene. I just think the clothing is sick. That's coming out of la right now. The shoes like just this, like I don't know just a different vibe, right, and then I think like everyone tries to copy that right now it's like oh yeah or east coast brand. We're gonna try to do something similar. It's like like no, don't try yeah no, I definitely.
Anthony:I definitely think both sides like it seems like east coast and west coast are always creating like the coolest, the coolest things. So you know there's there's good things on on both sides, but yeah, there's. I mean, the golf scene here is is crazy. Now, dude, like um la like was always known. You know you can't even get a tea time, and now that's kind of trickling into ventura where I I can remember just showing.
Anthony:Yeah, I could, like three or four years ago. I can remember going to alevis uh, it's a golf course in ventura and just being walking up to the pro shop hey, can I go get out on the course? Yeah, sure, no problem, but now you have to get a tea time. So I mean it's a good thing.
Paul:A lot of people are uh what's happening here in arizona too, though. Dude, like is that yeah, and like especially now. I mean nice, it's nice right now. It's nice out, so it's like everyone's golfing and then all the old people are here. So, like, really, it's not like after easter when you can start getting tea times. But the problem is is by that point it's like getting hot. So it's like, you know, yeah, too hot, like I'll play that I have a problem.
Paul:I've done it all my whole life. It's just I don't know. It's not so much the heat, it's like you just get so dehydrated. Even you're drinking water.
Anthony:Oh you know, oh for sure you need, like you need a freaking ice, a bucket of ice water to just, yeah, seriously, and you'll dry like super fast.
Paul:You know, um, yeah, I remember I didn't, let's say, the guys from devereaux, and it was like 120 degrees outside, dude, and like I almost passed. God, I was so tired, like dude, I. Only we got to like the 15th or 16th hole and I was like I was done and I was drinking water all day, but I was just done.
Anthony:I was like uh, I mean yeah, that's I'm I'm sick like I was physically ill.
Paul:I'm the worst headache yeah, that's, that's.
Anthony:That's way too hot for golf.
Paul:Dude, one time my dad, like we were in Laughlin. You know where Laughlin is? Yeah, not so nice version of Vegas, yeah, but I just got my permit as a kid and I was like 16. We went and played golf there, dude, and it was like 125 degrees out in the summer playing that's crazy, right, yeah. And we got, we got like no one's playing golf, right, but my dad and I and we got to like the 10th hole, my dad just quit. He's like just keep on playing, on playing anymore. And he got so sick. He's like you need to drive me back and like, because he's like what's it called hype? What's the thing you get?
Paul:sunstroke or whatever, dude I was like uh, yeah, it was bad, dude, we'd like put him in the bath ice and water like he holy, this is no joke, but I don't know, dude, I don't mind playing in the heat, so much you know. But but what's nice out here is like you can go at like 5 am, 6, 5, 30, right day break, quick nine in and like 80 90 degrees at that point. But then I wish I was in la right and that's like my cooler yeah yeah, no, for sure, um, but yeah, no, I've seen it when is your drops coming out like?
Paul:when's your next stuff happening?
Anthony:for sure, um, so we have, we're gonna have a kind of a little accessory collection drop before the coastal collection. So the accessory collection will probably be end of April, um, beginning May, and then coastal collection will be coming out end of May, early June, which will be about a 20 to 25 piece collection, um, and then yeah, and then yeah, and then working on fall and winter, already at or as we speak, so, uh, a lot of good things, a lot of good, uh new stuff coming to the shop and yeah, just just stoked.
Paul:That's so cool man, are you surfing every day though?
Anthony:I wish man I mean I'm, I'm surfing and golfing much less. Let's just say that uh working on golf right now.
Paul:You should be playing golf all the time, right? That's how it happens you would think.
Anthony:But I mean I I think once we start developing a team and getting that, I'll probably have a little bit more lenience to go go play 18 or 9, but uh, yeah, still getting out there. What's that?
Paul:you can find tea time yeah, yeah, exactly you look at what you decide to like barstow or something to go play golf oh, god too much.
Anthony:I don't know about that. No, no, thank you, uh, but yeah, no, that's, that's the schedule.
Paul:Well, dude, you got you seriously. You guys make some really sick clothes, like legit, like appreciate that kind of with manners. When I saw manners and like whatever I was 19 I was like, oh, these are sick. You know, it's like I. I thought the same thing as you guys. I was like, oh, that's super sick, I gotta talk to them dude, and yeah, yeah, that's an honor.
Anthony:I think manners is a super dope brand. They're doing really cool stuff in the game or in the industry right now.
Paul:Respect for those guys. They're in England, so All right.
Anthony:Yeah, they are overseas, but I mean hey they're.
Paul:They're definitely over here, for sure too. So they're crushing, yeah for sure, yeah for sure. Well, you guys, if you're interested, check out fiori. They make some sick clothes, as you guys see, or have. I was trying to show you over on the screen earlier, but, um, it's really cool and it's comfortable and it's soft and like they pull off, thought what they're doing, and but, um, so what's the? What's the website? Again one more time, I don't want to mess it up the fiori golfcom. Is that right?
Anthony:yeah, fiori golfcom, f-i-o-r-i golfcom awesome.
Paul:Well, thank you for being on the show, my friend, and I'll see everybody on the next one of course.
:Thank you for having me thanks for listening to another episode of behind the golf brand podcast. You're gonna beat me. Stay connected on and off the show by visiting golfersauthoritycom. Don't forget to like, subscribe and leave a comment. Golf is always more fun when you win. Stay out of the beach and see you on the green.
