Storytelling is a profound part of what it means to be human. Stories bring us together; they help us understand ourselves and the world around us. They are a means of entertainment, of cultural preservation, and a way of instilling moral values onto the next generation. Humanity has come a long way from telling stories around the fire after a day spent foraging and hunting on the open savannah. But still, storytelling remains a crucial thread in the tapestry of cultures all around the world. 

Today on the Grey Matters podcast, Brian and Scott discuss storytelling. The why’s, the what’s, and how it can help you articulate the essence of your brand in colourful, creative ways. Everyone has their own story to tell. What’s yours?