Marketing just isn’t as effective as it used to be. As digital technology matures alongside the generations who grew up with it, more and more brands are finding it difficult getting a message to cut through the clutter. Whilst effective in the past, the crowded and fragmented media landscape of today makes the average marketer’s job substantially more difficult than it used to be. People curate their own consumption and only see what they want to see. But old habits die hard; agencies still covet the prestigious 30 second TV spot, and continue to seek the biggest billboards for their campaigns.

Today on the Grey Matters podcast, Brian and Scott discuss 10 Ways to Make Your Marketing Money Go Further, and why you want Jack Russells on your team, as opposed to Labradors.