Today on the Grey Matters podcast, Brian and Scott discuss Ethics, Aesthetics, and Functionality, and how these three crucial components create a total brand experience. We’ll be shouting out some trailblazing New Zealand brands who are nailing these remarkably well, garnering national and international attention and acclaim, and talking about the lessons we can all learn from their successes.
Joining them in this episode is Dr. Paul Winton from Temple Capital Investments. We’ve had the pleasure of collaborating with Dr. Paul in strategic work we have been undertaking recently. He helps private equity firms and corporates make investment decisions during times of market disruption. Over the last two years, he has been exploring the consequences of climate change and the changes it will bring. Also featured in this episode will be a member of our very own strategy team, Brya Taylor. She will be sharing some research and findings about how beauty and functionality may indeed be two sides of the same coin.