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Episode 142: Denis Clifford, Chief Customer Office at Virto Commerce
The Hard Truth About B2B eCommerce
The Hard Truth About B2B eCommerce
Episode 142: Denis Clifford, Chief Customer Office at Virto Commerce
Mar 05, 2025
Season 8
Episode 2
Isaiah Bollinger
Denis Clifford cut his teeth in B2B eCommerce by playing a pivotal role in rolling out the first B2B eCommerce systems and processes for global beverage company Heineken. Realizing the complexity of a global B2B eCommerce setup, Denis saw value in composable architecture and moved over to his new role at Virto Commerce. We discuss that people and processes are still the larger hurdle for B2B eCommerce ahead of technical challenges.
