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In Episode 160 of "The Hard Truth About B2B e-commerce," hosts Isaiah Bollinger and Timothy Peterson welcome Stephen Metts, Vice President of Innovation at Zaelab. Stephen shares insights from his 18-year journey in B2B commerce, discussing the evolution of CPQ (Configure, Price, Quote) solutions and the importance of innovation in bridging the gap between technology and user needs. The conversation delves into the challenges of integrating complex systems, the role of empathy in technology adoption, and the future trajectory of ServiceNow and Logik.ai. Tune in for a deep dive into the strategies that drive successful digital transformations in the B2B space.

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In Episode 159 of "The Hard Truth About B2B eCommerce," hosts Isaiah Bollinger and Timothy Peterson sit down with Rudy Abitbol, a seasoned leader in B2B eCommerce and digital growth. Rudy shares his journey from programming enthusiast to a strategic leader in the B2B space, offering insights into the evolution of eCommerce platforms and the challenges of digital transformation. Tune in to explore the future of distribution, the role of AI in business, and how companies can stay competitive in a rapidly changing landscape. Don't miss this engaging conversation filled with practical advice and industry wisdom.

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In this episode, we explore the pivotal role of AI and machine learning in revolutionizing B2B marketing strategies. Learn how these technologies are not only optimizing campaigns but also personalizing customer experiences and driving measurable results. Tune in for expert insights and practical examples that showcase the future of marketing in the digital age.

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In Episode 157 of "The Hard Truth About B2B E-commerce," hosts Isaiah Bollinger and Timothy Peterson welcome Matthew Asher, Senior Program Manager of CPQ at ServiceNow. Dive into the evolution of Configure Price Quote (CPQ) systems and their impact on B2B commerce. Matthew shares insights from his journey in the software implementation space, discusses the integration of AI in CPQ, and explores the future of self-service in B2B sales. Whether you're a seasoned expert or new to the field, this episode offers valuable perspectives on navigating the complexities of modern e-commerce. Tune in to discover how companies can leverage CPQ to enhance their sales processes and customer experiences.

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In Episode 156 of "The Hard Truth About B2B E-commerce," hosts Isaiah Bollinger and Timothy Peterson welcome back Lance Owide, General Manager of B2B at BigCommerce. Lance shares insights into the evolving landscape of B2B e-commerce, emphasizing the importance of agility and incremental growth for businesses transitioning online. The discussion covers BigCommerce's innovative strategies, including AI-driven sales tools and immersive buyer experiences, aimed at enhancing operational efficiency and driving revenue growth. Tune in to explore the future of B2B e-commerce and learn how to stay ahead in a rapidly changing digital world.

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Michael Netto is the general manager of K-Commerce, a B2B eCommerce focused software platform. We discuss many challenges in B2B such as excel's unstructured data creating data problems, manufacturers vs distributors, the tech gap vision and many others. We discuss how customer needs drives product innovation and why the ERP is the foundational system in B2B. The omnichannel expectation in B2B eCommerce is not a simple switch for manufacturers and distributors to adapt to.

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Chris Gee is the CTO of the B2B eCommerce Association and is ensuring that the technology of the organization helps facilitate the community. We discuss the B2B eCommerce revolution and B2B vs B2C: a generational shift in eCommerce. There are many unseen struggles in B2B vs Retail such as credit & invoice differences. We discuss why you should start at the end of the customer journey and work backwards.

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Timothy Peterson & Isaiah Bollinger do their first solo episode in a while without guest to discuss customer adoption & AI. Customer adoption is a hugely underrated challenge in which simply building the tech isn't enough. It requires many different departments working together to bring alignment and customer growth across multiple friction points. AI is coming on fast, and if you don't have a plan to make it useful, you will get left behind. We discuss low hanging fruit areas of using AI.

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Kerry Siggins is the CEO of Stoneage, the world’s leading provider of industrial cleaning tools, automated equipment, technology, and resources. Kerry Siggins is in the early stages of creating completely digitized orders online but started the digital transformation journey years ago with a new website, ERP, and other foundational elements. We discuss the journey to become more digitally advanced in manufacturing and how it doesn't necessarily start with taking orders online.

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Val DuVernet is a B2B eCommerce Veteran that spent a large portion of her career building the McKesson B2B program. Now, as an independent consultant, Val is helping a larger spectrum of B2B companies enable and adopt more sophisticated B2B eCommerce programs. We discuss many topics such as how important CRM and data is in the process as well as balancing, culture, technology, and sales.

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Denis Dyli is the founder of Uncap and has been in eCommerce for over a decade. Like many of us in the eCommerce world, he started with Magento and eventually found his way to Shopify as the market changed over the years. We discuss his specialization of Shopify B2B and how the rise of Shopify is now coming to the b2b world for distributors and manufacturers.

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Carlos Camacho started out growing through the ranks in B2C eCommerce that eventually evolved into B2B eCommerce leadership. Currently, he leads eCommerce at Bausch & Lomb, a leading global eye health company operating in both direct to consumer and B2B markets. We discuss what it takes to create change in large B2B organizations that need to see incremental results but also have massive multi year digital transformation projects looming over them.

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Greg Gesswein is a fourth generation distributor owner operator that has digitally transformed a 100 plus year old company. Gesswein is on their third generation of B2B eCommerce and has also modernized their ERP system to Acumatica. With a mix of modern SaaS platforms, Shopify and Acumatica, Gesswein is able to accelerate digital adoption and best in class features. We discuss the challenges of modernizing a legacy business and what it took to get to new SaaS platforms.

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Mark Brohan, Senior Vice President, B2B and Market Research at Digital Commerce 360, is our first threepeat guest! He is arguably the first and only real historian of B2B eCommerce and saw its come up years ago. We discuss the history of how we got here and what we are seeing in 2025. With looming Tariffs and economic uncertainty, the digital leaders seem to always be the ones that come out on top.

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Ljubitza Frkovich Mallqui, leads digital transformation at Promelsa, a Peruvian distributor of construction and electrical equipment. Ljubitza has helped Promelsa shift from an entirely offline business to a multichannel digitally enabled business. We discuss the journey of getting eCommerce started, integrated with their ERP, and the more advanced needs as they continue to grow around CRM, AI, and other technologies.

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Sarah Falcon got her start in tradition B2C eCommerce that led to B2B eCommerce in the early days of building a customer portal. That led her to Justin King and B2X partners which has no transformed into The B2B eCommerce association. Sarah is leading the charge bringing industry leading information to manufacturers and distributors around the world. We discuss the challenges our industry faces as we are still in the early stages of modernization.

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Scott Detar has been in the trenches of distribution for over 18 years at EB Bradley. EB Bradley is a building materials distributor in the west coast that has evolved their B2B eCommerce experience over the last ten years. We discuss the challenges of this evolution and what they have done to improve adoption as it becomes more and more important to their business.

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Marc Vasquez has a mix of a technical, business and sales background, which led to a perfect transition into B2B eCommerce. He know leads eCommerce at Ideal Clamp Products, a holding manufacturer of 7 brands with a global presence. We discuss the challenges of a B2B eCommerce for a mid market enterprise with multi-website requirements and multiple ERPs due to acquisitions. We discuss both the technical and cultural challenges of enabling B2B eCommerce for distributors but also direct selling as a manufacturer.

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Denis Clifford cut his teeth in B2B eCommerce by playing a pivotal role in rolling out the first B2B eCommerce systems and processes for global beverage company Heineken. Realizing the complexity of a global B2B eCommerce setup, Denis saw value in composable architecture and moved over to his new role at Virto Commerce. We discuss that people and processes are still the larger hurdle for B2B eCommerce ahead of technical challenges.

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Jack Freeman is a repeat guest and partner at PeakSpan Capital who makes series A, B, and C investments in eCommerce related software companies. PeakSpan recently invested into PDQ (delivery logistics for Shopify), Sales Layer (PIM software), and ShipHawk (Logistics). We discuss that growing trend of manufactures and distributors realizing the value of new and innovative software solutions that enhance end to end digital transformation from customer acquisition to last mile delivery.

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Kyler Nixon has run marketing and sales for a mid market distributor, Gemplers, where he learned the ins and outs of B2B eCommerce. Now, as an independent consultant, Kyler is helping mid market distributors to grow via modern eCommerce and marketing strategies. We discuss the common mistakes and solutions manufacturers & distributors face when scaling B2B eCommerce, specifically around acquiring new customers.

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Jennelle McGrath is the CEO of Market Veep, a full service marketing agency. We discuss the importance of marketing in manufacturing & distribution, and how tools like Hubspot can play a critical role. Hubspot allows companies to unify their CRM, marketing, and operations. We discuss the challenges of keeping sales, marketing, and operations working in unison to progress eCommerce forward in a positive direction.

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Co-host Isaiah Bollinger, and Timothy Peterson host our first 2025 Solocast where we cover they key trends we are seeing in B2B eCommerce. We make our top 5 predictions such as how AI will impact B2B eCommerce and much more. Predictions are always and don't always come trust but one thing we know for certain is that being setup to be flexible and pivot as the market changes is key to winning in manufacturing & distribution.

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Colin Boothe has spent his entire career in the Netsuite ecosystem. In fact his experience goes back a previous generation to his father who also started early on in the Netsuite world. Colin Boothe companies, Esonus, builds Suiteapps and helps companies leverage Netsuite which often involved integrating with eCommerce platforms like Shopify or BigCommerce. We discuss how ERP and eCommerce are becoming more and more closely aligned and why its so important to think about both together and not in a silo.

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Justin King's mission is to educate and train the B2B eCommerce industry. There is so much to learn to level up the manufacturing and distribution industry to become more self sufficient with digital strategies. B2B eCommerce is a central place that manufacturers and distributors need to invest in, but without the proper knowledge they will not succeed. Justin is assembly the best content and training in the industry with the B2B eCommerce association and their first certifications are now available!