Sports Business Update
Sports Business Update with George McNeilly takes you behind the curtain for a deeper understanding when sports and business intersect. George is managing partner of McNeilly Communications, a trusted advisor devoted to the unique public relations and alliance development needs of each brand we represent. We provide innovative solutions that generate the media coverage, awareness and partnerships that businesses need to differentiate themselves in today’s crowded marketplace.McNeilly's career includes more than a decade as a award-winning national sportscaster covering four Olympics and eleven Super Bowls and another ten years as a senior executive with ESPN/The Walt Disney Company. Since 2012 he has served as a Professor of Sports Business to the next generation of leaders in both the Sports Marketing and Media and Dan Patrick School of Sportscasting Bachelor’s Degree Programs.
Sports Business Update
1996, The Year in Sports with NBC's George McNeilly
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George McNeilly
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Season 1
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Episode 16
A look back on all the excitement that was 1996, The Year in Sports. Triumph, tragedy and our togetherness at the Summer Olympics in Atlanta, Michael Jordan and the Chicago Bulls win a 4th NBA Championship, Evander Holyfield joins Muhammad Ali as the other boxer to reclaim the Heavyweight title three different times, Joe Torre and the New York Yankees win the World Series, Dallas won the Super Bowl for the third time in four years and so much more.