#165 - Artificial Intelligence (AI) Role In Sales

Embark on a transformative journey with Thomas Ryan, AI maestro and the enterprising mind behind Bigly Sales, as we uncover the seismic shifts AI is making in the business world. This episode promises to take you from AI novice to aficionado, revealing how tools like ChatGPT are turbocharging tasks from SEO content generation to personalized email campaigns. Discover how these innovations are not just increasing visibility and engagement but reshaping the digital landscape with the potency of the internet on steroids.

Venture further into the AI revolution with discussions on its groundbreaking applications in the legal and technical support realms. Picture an AI with the prowess to sift through an ocean of legal cases, serving up precise summaries in a heartbeat, or customer service interactions that are swift and unerringly accurate, thanks to AI's newly unleashed full internet access. We also tackle the broader implications of automation, from blockchain's efficiency in business processes to the essential adaptability in the startup scene. And for those who dread technology? Find out how AI literacy is becoming an indispensable tool for enhancing online presence and how even the tech-shy can harness AI's power to thrive.

As we cast an eye towards the horizon, we explore the future of job roles amidst the technological tide and the transformative power of APIs in our daily lives. Thomas Ryan shares not just his professional insights, but also personal anecdotes, including how AI assisted in publishing a children's book. We discuss the exciting potential for niche AI agencies to catapult businesses into modernity, ponder the controversial role of AI in education, and marvel at how AI might revolutionize our everyday tasks. Tune in to witness how AI is carving a path for a smarter, more efficient future, and how you can be part of this exciting evolution.

To Learn more about Thomas:
Website: https://biglysales.com/
Chatgpt: https://chat.openai.com/ 

To Reach Jordan:

Email: Jordan@Edwards.Consulting

Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93Zw

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Linkedin: https://www.linkedin.com/in/jordanedwards5/

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Complimentary Edwards Consulting Session: https://calendly.com/jordan-555/intro-call

Transcript

Speaker 1: 0:58

whenever you are.

Speaker 2: 1:00

Hey, what's going on, guys? I got a special guest here. We have Thomas Ryan. He's the CEO and founder of Big League Sales and he's an AI expert. So, thomas, glad to have you here. Tell us, how are you using AI nowadays? I hear chat, gbt and I hear automation. This like how do you use AI nowadays?

Speaker 1: 1:20

Jordan, thank you so much for having me on board. First off, I really appreciate it. So, with AI, AI is going to do everything that you do on a computer better than a human can do this year, next year, the year after Literally everything. So it's going to be the biggest change that we've ever seen. This is like the internet on steroids. So how am I using it? We sat down, you know, at the beginning of this year and I said to my team I want us using AI and everything that we do. So we're using AI. To number one, write our blogs, right. This is something pretty much anyone can do. You go to an SEO expert and they're like oh yeah, we'll charge you three grand a month and we'll get you eight wonderful articles with lots of keywords, right? Well, chat GPT can do probably a better job than 99% of those guys, and do it at, you know, 10, 20, 50 times the scale, Right? So we have, you know. They were telling you oh, we'll get you eight articles a month.

Speaker 2: 2:32

We're putting out about 300 articles a month right now, with one guy who's in charge of it, you know, on the SEO side, Absolutely, and I've seen this occur with me, and Thomas had a prep call and he started running me through my analytics on my website which I haven't looked at in years and I started doing advertisements not advertisements, but I started doing blog posts because of the AI with the podcast, where it automatically will write you a blog post that I bring it over and I put in a blog, I email the list, etc. Etc. And Thomas is like your SEO actually looks great and that was because I was putting out one blog post a week for the past like three months, but it doesn't take a whole lot to move the needle nowadays.

Speaker 1: 3:18

No, it really doesn't, and this is something that you know you could probably do in 15 minutes a week, right?

Speaker 2: 3:25

Yeah.

Speaker 1: 3:26

You know, and I'm being generous with the 15 minutes, it might be more like five, but you know it's something that anyone can do. So you know, that's one of the first things that just literally any business can do is start putting out some content about their business, about what they do, about their industry, using these tools. So again, if you're a professional writer, sure, maybe you're better than it, but it certainly writes better than I do.

Speaker 2: 3:54

Exactly and basically, just so everyone understands essentially what ends up happening is like when you type into Google hair salon, people are like which hair salon comes up? It's the ones with the ratings, it's the ones with the SEO, and that's why if you have more content on your web page and more backlinks throughout through posting on these blogs, it causes it to rise up so that you are seen earlier in that process.

Speaker 1: 4:19

Yeah, and we're finally paying some dividends from that. I think we got in about 300 organic clicks in the last couple of days, oh awesome. So it takes a little bit of time, but you know it starts working and I can. I can do a whole thing on the technical pieces of SEO, but the big thing is you need your website to be fast and you want to make sure that it ranks well on Google. And you can probably hire someone on Fiverr who can do most of this for you, for you know pennies on the dollar and get that set up. And then you just check it out on page speed, insights or pingdom. You Google those. It'll literally tell you every issue you have with your website and how to fix it for free.

Speaker 2: 5:03

Absolutely, absolutely. So, thomas, tell the audience where's your journey started, because I think you have a pretty yeah yeah, so I was.

Speaker 1: 5:12

I was going to finish the first question.

Speaker 2: 5:13

Oh yeah, the other things we're doing to chat gpt's?

Speaker 1: 5:15

we're actually using it to write emails at scale, so we'll be able to list.

Speaker 1: 5:19

We'll be able to take the slug on there, right? So the website abccom? Right, you know Walmartcom? Grab their website, strip off the HTML and then write a personalized message that looks like it took you a half hour, an hour, to write Wow, to everyone on a list. So we'll do that to 10,000, 20,000, 30,000 people, where the AI will literally just do all the work for you and it will be like, you know, here's what you do. Here's why we think we're a great fit for what you do. Here's a use case, and it'll spit that out. And we set up the rules that it doesn't buy. And you say here's the 10 or 15 different rules of how we want this thing to be written. And we feed that prompt into chat gpt. And when I say feed the prompt, and you, you literally just write it and then hit send. You know, like you're doing an email or just submitting anything, any form, and spit that out.

Speaker 2: 6:17

And just to give more perspective what is chat gbt If the audience hasn't heard about it? As it came out about, I think was about a year ago.

Speaker 1: 6:25

Yeah, so chat gbt is the primary tool. It's the primary large language model, which what it means is they basically take in the entire content of the internet, right everything that you would find on Google, and they fell into it and it has written everything that has ever been. You know everything on the internet ever since the beginning of time, and they use that to kind of show different ways to write things.

Speaker 1: 6:56

And then when you ask a question, it's literally seeing everything that's ever been written on the internet and it says, well, what should this look like? And it basically does autocomplete. So the same way your spell checker works is how it works. It just does it with the entire content of the internet and it'll write an article that way and then you can say, well, what do you want the tone to be? And it'll understand different tones. You can say what sort of voice are you using? So we'd always do a fun one, like I'd be like hey, write this in the voice of the rock, right?

Speaker 1: 7:24

And you know it'd be like hey, gibroni, you know you know and it'd start off and say something like that and then answer your question, right. So I mean, it's fun. You can give it a tone. You can tell it to write like it's talking to a child. You can give it a voice, right, you can try to give it a personality and it will write that way, because if you don't give it a personality, it has what I wrote as the Labrador personality, but it's like a golden retriever you know who comes up and it's like.

Speaker 1: 7:50

I want to help you, you know, and kind of slobbers all over you and you know that's just the kind of tone and tenor of it. So we're using it to write emails, we're using it to auto respond to questions that we can actually take a document. We'll put all the information on someone's business into a text document. We'll take 20, 30, 40 pages and then we'll feed it in there and then we use that as the source of truth and there can answer any questions on that. So what the business's hours are, any links, you know, and we can give it a goal as well. Tell it to if they're asking pricing questions, tell it to call us and give them our phone number. Right, you know, send them account, lee, invite, you know, send them this form to fill out and etc. Etc. Etc. Like whatever we want the end goal to be.

Speaker 1: 8:41

We can instruct it what to do and then you can put that on your Facebook, you can put that on your LinkedIn, you can put that, you know, on any of the social media. We can have it work over text, we can have it work over email, etc. So that is the main thing that we're doing, and what we're working on now is voice, which I'm hoping to have out in the next few months here to be able to actually have it. Do a voice call where you can. There's a cool company called 11 Labs With 11 Labs you can clone any voice or use any voice.

Speaker 1: 9:11

So I can say I want a mix of, you know, Morgan Freeman, James Earl Jones and Barack Obama and feed it their voices and then come up with, like you know, the ultimate, you know kind of smooth voice, right, or? I can say hey, let's give this one the Hugh Grant. You know, and you can pick any voice that you want and you can manipulate it a little bit and you can make that you know your voice for anything that you're doing and it can listen real time.

Speaker 1: 9:40

There's a feature called Whisper on chat, gpt where it can listen, and it's pretty much perfect. You know, like again, most of this stuff, it's as good as a human, if not better, right now that they have fed it so much data that it has actually heard more stuff than you've ever heard, but it's written more it's read more stuff than you've ever read. It's you know. So. They're saying it's beating people to capture right now. Like you know, those capture things that you can never get right.

Speaker 2: 10:09

Yeah.

Speaker 1: 10:10

You're trying to sign into websites and stuff.

Speaker 2: 10:12

Oh, yes, yes.

Speaker 1: 10:13

They're saying it's better than humans at that right now, right Like it's already beating humans most of the time. It certainly could beat me at that. I'm terrible at those things.

Speaker 2: 10:22

So, anyway, the really interesting thing and I just want everyone to hear about this is because AI is coming and it's not something that we should be concerned about, but more how can it make it better? Because what I'm hearing, and when the use I've had on it, is realizing that the cost of doing business is completely going down. Oh yeah, so much, which makes it more accessible to start businesses and start these different ventures. Because, like Thomas just said right there, the customer service person who's going to stand there and read the same script over and, over and over again, by 2027, they might have the audio down to where it's not. You might pay a monthly fee for it, and we're seeing this across all different industries, unless you really specialize in what you do.

Speaker 1: 11:15

Yeah, like if you're a luminary in your field, it's probably better than you had. But if this is a field that you're not the top person in it or one of the top people in your field, the AI will give you an answer that will be top 10%, so it can pass the bar right.

Speaker 2: 11:37

Yeah, but that gives you access to things that are significantly cheaper 100% 100% Like a lawyer. You have a lawyer question. You can ask chatGBT this question. It'll allow you to A-B test. So, like what the lawyer says versus what you say, you can see both options. So it's not that you're completely confined to any one person or any one thing, because there's multiple responses you can get and you could see which one might work best for you.

Speaker 1: 12:08

Yeah and Jordan, what they're really going to do is come out with a specialized legal GPT right so?

Speaker 1: 12:12

it's already about 10 different guys working on this, at least 10 different companies working on this, where they have fed every case like I'm in Florida, right? So they've fed every legal case in the state of Florida into this thing and you can ask it a legal question and it will be able to give you the cases and it will just have the information that they fed in, right? So now it's curated data. So they've gone to Westlaw or they've gone to LexisNexis. They've taken all that data, they fed it in there. I'm sure LexisNexis will buy one of these things or do it themselves and now you can ask it a legal question and it'll be able to give you. Here's the five relevant cases, when they were done, what the results were. Here's a summary of everything and it'll spit that out in seconds, right?

Speaker 1: 12:58

How a lot of businesses are going to use this is it's just going to replace a lot of the busy work that people do. So we're automating it for sales, to automate the followups, automate responses. So I, for one, I'm not a big fan of most customer support at most places. I'm just going to generalize. I'm sure some people do a great job with it, but most big companies especially if you call AT&T or you call Comcast or a lot of these web companies. Have you tried calling Google before? Right, maybe it's unique to me, but I haven't had a lot of good experiences calling these places and I think most people would kind of agree with me on this one. So now, instead of sitting on hold for 20 minutes and then talking to someone who doesn't know the answer to any of my questions and gives me the wrong answer, you can feed all your best info into the AI and again, I think these are going to be coming out. This like 2024.

Speaker 2: 14:03

Like this is coming out 2020.

Speaker 1: 14:04

Yeah, I mean, this is coming fast, like so fast, and it will be able to give you the right answer. It will be able to book an appointment for you. It will be able to troubleshoot your problem with the best information available from the LLM. One of the large language model right.

Speaker 1: 14:26

So, like chat, ept or the other one we use a lot, is Clawd. One of the other things for this and I would recommend next time you have a computer problem, right, you're trying to do something on your computer and it's not working. You're trying to set up your printer, right, you're trying to find a file, like there's something that you're trying to do on your computer, you're trying to write some code, you're trying to learn how to code, you're trying to you know anything that you're trying to do on your computer, give it to chat, ept and be like hey, I'm trying to do this, and then it's going to give you an answer. And if you still don't understand, you're like I don't understand the first part of the answer, of what I need to do first. Could you break that down for me? Could you take a step back? Could you go into some more detail? And it'll be like oh sure, I'm sorry, I did a bad job for you. Let me see if I can do better and it will try to answer this.

Speaker 1: 15:19

It is so much better than, again, 95% of the technical support people that you will deal with. It is so good at the computer stuff, it's crazy and it literally has every document that's ever been written. It's got everything on Stack Overflow, it's got everything in every support person's thing. So all of these companies? Now I fill out a form, like I go to tech support and I'm like, hey, I'm having this problem and they're like, well, read these articles. And they sent me three articles that have nothing to do with my question. And you ask the LLM and you generally get the right answer ChatGPT will give you the right answer. If you're like no, that's wrong, I need to be about this. It's like, oh, I'm sorry, let me try to do better. How about this?

Speaker 2: 16:03

And just for everyone's context, this ChatGPT is literally you make an account, you log in. It's basically like people are replacing it with Google. Instead of like Google searching for something, you can ask it what might be the best restaurant, the best Italian restaurant in this town, and it will do the work for you and set it all up where it does a lot of the working stuff, Instead of you asking just a basic question and it coming up it does the work for you. Or, if you want to travel itinerary or anything. It's really really interesting in how it defines its different ways.

Speaker 1: 16:41

So If you asked me a month or two ago, I said you know it's not there yet, Right? They just added full internet access to it, so it couldn't access the internet until a few days ago, like a few weeks ago.

Speaker 2: 16:54

Yeah.

Speaker 1: 16:54

Now it's full internet access, so you can ask it any question about anything. Real time, you know what are the 10 largest countries by GDP? You know, because there's a lot of these questions I ask on Google, and if it's something that's a little esoteric, it'll give me like a link to something, but it doesn't answer my question.

Speaker 1: 17:12

So do you all remember Ask Jeeves? They're like oh, you just ask it a question, it gives you the answer. And then you tried it and it just worked the same way Google did, except it's not as well.

Speaker 2: 17:21

Right.

Speaker 1: 17:22

Well this you ask it a question and it gives you the answer. And although it's not infallible. Right, because it's using the internet, you know, so it could have some information on the internet that you might not agree with. Right, it's pretty darn good, but once you start getting into technical stuff, it's I mean, it's so good, it's crazy.

Speaker 2: 17:46

Yeah, absolutely, and even if it gives you the wrong answer.

Speaker 1: 17:49

you're like, hey, this answer is wrong, and then you feed it back in there like, oh, I made a mistake. Here's, here's a corrected, and sorry about that.

Speaker 2: 17:57

Yes. So Thomas, just for everyone listening, how did you even get started in your career and going into AI? How did you get interested in this? Because I feel like a lot of the new stuff people repel where they go. I don't want to deal with that. Like with the phones, with the computer, people were very turned off. How was your experience in life? How did you become so open to the AI?

Speaker 1: 18:19

So I'm like that with a lot of things too.

Speaker 2: 18:22

Yeah.

Speaker 1: 18:22

You know. So it's like there's this great new gadget and let me go into the details and try to figure out how it works, and spend like 10 hours on it and I'm like, yeah, I'll wait, right, but this was so game changing. I mean, I remember I started reading some things on this about what it was able to do and, you know, it became pretty clear to me this is going to change the world.

Speaker 1: 18:48

That you know, like crypto, people like crypto. It's going to change the world. Blockchain is going to change the world and I'm like, how, like, how is using a string of numbers as a unique identifier going to change the world? Isn't that like a bank account or a?

Speaker 1: 19:03

routing number or like, like what's so new about this, you know, and why is the? You know, bitcoin is life. I'm like no, no, it isn't. You know this, any task that a person does it can do faster and better. It allows you to 10X or 100X your output and almost anything that you're doing. So what we said, as a business, is just how can we use this in literally every facet of what we do?

Speaker 1: 19:34

How can we start implementing this in every facet of what we do? So, you know, I saw a guy in my AI group like just my AI group in Miami that I go to and he's like we would get these things in for trucking and then you'd have to have a person take this and manually enter this into a computer and it would take them like a half hour and it was error prone. And chat GPT does it, for all intents and purposes, instantaneously. Wow, you know and we get a thousand of these a day is a big shipping company or a big trucking company? So now you're saving 500 hours a day, right?

Speaker 1: 20:13

And there's just use case after use case after use case like that, where it's like we were doing this manually, it was error prone and it was slow, and now we have chat GPT do it and it takes, you know, a few minutes instead of a few hours. The quality is better and you know, that's basically that. So I think every big company right now is looking and saying what can we use this to do? What processes are we doing manually that aren't really good right now and how can we fix it? And the ones that I'm tackling are, you know, support or service and sales which are huge time sucks for companies, and most of them don't do a great job of it.

Speaker 2: 20:59

I mean it's a very challenging space because as a support person, you think about it like that individual is paid on a base salary most of the time, or maybe they're an hourly worker. They're usually not paid the best, which causes it to be is my response time going to be good? They want really high, like they want them talking to everybody, and they really want a good quality. So they ask for different areas. So it's a very challenging space to even win in as the employee and the employers just trying to get the most out of each employee, which is reasonable. That's what their job is to make most of their people. But it can be a very challenging space.

Speaker 1: 21:43

Yeah, a lot of them are offshore and speaking English as a second language, right, so now you're talking to someone who English isn't their first language and trying to communicate with them over the phone, which isn't the easiest thing.

Speaker 2: 21:53

Yeah, absolutely so. How'd you get, how'd you even come up with Bigley? How'd you think about that?

Speaker 1: 22:02

So initially, you know I've changed my business model like 10 times over the last couple of years. So, guys, if you're doing a startup, you know anyone out there doing a startup. It doesn't have to be the exact idea.

Speaker 2: 22:15

Right yeah.

Speaker 1: 22:16

It's kind of like your rough draft. You know, you might even throw it out altogether, scrap it up and just start again.

Speaker 2: 22:22

Right.

Speaker 1: 22:23

It's going to change over time, so don't be concerned about that. But I started out as a CRM and sending platform where I was looking at businesses today and I would say you look at a small business and they have their email. And then for texting. They're probably everyone's using their cell phone individually.

Speaker 1: 22:45

And then for phone calls they're using a different phone system, and then they probably, if they're decent sized, have some sort of CRM which doesn't talk to any of those things. It doesn't talk to their email, it doesn't talk to their texts, it doesn't talk to their cell phones, and what ends up happening for all of the sales organizations that I've run is anything that happens outside of that CRM doesn't make it in, right. So someone gets an email. The email never makes it into the CRM. You get a text that definitely doesn't make it into the CRM, right, and now the data is all over the place and it's very hard to manage.

Speaker 2: 23:24

Yeah, just through the audience, sort of like. As people are running their sales processes to keep up for every salesperson, it's good that they input their information, but every time they have to input the information, they're basically doing duplicate work.

Speaker 1: 23:37

Yeah, they're doing busy work and it wastes a lot of time. So the initial idea was to have all of that done through one platform where everything automatically went in, saving every salesperson an hour to a day and having all your information automatically stored in one place. And then there's some other ancillary benefits. If all your persons, if most of the guy's data is on his cell phone and that employee then quits half your customer records, walk out the door of that salesperson. If you're a small business, that can be disastrous, right. So it's not like, oh, a couple of communications didn't make it in. It's like well, we have these customers, we don't have their phone numbers anymore and now this guy's going to a competitor and he's probably going to steal all of our business and we can't even call these guys.

Speaker 1: 24:29

So there's some big reasons that I thought this would be a hit with folks and it didn't really take off that much. And the other part of what we were doing was being able to do these things at scale being able to send out message at scale, being able to say okay, I'm going to take my database, I have 10,000 people in it and I'm going to segment it down to this group of 1,000, be able to hit send and send them all a text or send them all an email and again, wildly useful for my business. It really moved the needle on what I was doing when I had my staff and companies being able to quickly segment my database from millions of people down to a couple of hundred and target the exact group that I want to target and send them a message that looks like it was personalized for me. You know that looked like it was one to one, but it was really one to 200.

Speaker 2: 25:18

Absolutely, and what caused you to jump from staffing to starting your own business?

Speaker 1: 25:25

Well, I own my own business there, so I had a staffing company that I was doing, you know, between 10 and 15 million a year for many years. And then I sat on the board of a much larger staffing company, you know, but I didn't love the space. I like the tools.

Speaker 2: 25:42

Yeah.

Speaker 1: 25:43

I like the tools, I like the automation, I like that piece of it. You know, frankly, it's not a great industry anymore. It's getting really disrupted by technology. So I didn't want to be in the horse and buggy whip industry. You know I wanted to be doing the new stuff and you know this is to me. This is the most exciting technology on earth. This is going to change the world more in five years than the internet did in the last. You know, 30.

Speaker 2: 26:13

Yeah, and the part you brought up that's really fascinating is the tech and the systems, because what I've realized is, once you have this implemented into your software or into your lifestyle, it's just you don't have to do repeat tasks again. Like, repeat tasks become exponentially easier because they know how to answer them and, like, for me, I've been using it, utilizing it with the softwares I use, they started putting in AI features and it literally writes the entire description for the podcast. Yeah, it puts the blog. I never wrote a blog before. I wrote the blog because I'm like I don't know how to write a blog, like I don't want to spend the time writing, I don't want to write a blog and I did the same thing.

Speaker 1: 27:00

I did the same thing. I was going to, I was going to write blog posts and I'd sit down and I wrote like the first two, and then it would become a task and I'm like all right, I'm going to spend like three hours on this thing. You know, let me figure, where do I have three hours to spend? And like I just didn't have time.

Speaker 2: 27:16

Is it really revenue generating?

Speaker 1: 27:17

Yeah, and it's you know, I might get some revenue out of this down the road. Six months from now, a year from now, like you know, and when you're a small shop, right, when you're a solo practitioner, there's four or five employees and everyone's busy as hell, you know you gotta move the needle. Yeah, and this isn't my forte. It's not what I love doing.

Speaker 2: 27:39

You know I don't love being a writer and I think that's the part where it's staying in your zone of genius, where you're able to impact other areas, but you're able to stay inside of your zone of genius, which is super important, because most of the time, we miss that because we're so busy living our lives that we don't find what we do well Like. For example, I'm not the best at editing the videos or doing the clips or any of that stuff. I could care less about that, honestly. However, you want to post it on social media so you can see the impacts and get more reach, et cetera, et cetera. There are now softwares that you literally drop your video in. They do the editing for you If you want to add features, if you want to get rid of features. And the best part is it's updating every single day. Every day, you will log in and there's a new feature, a new this or a new that, and it's just making life a lot easier.

Speaker 2: 28:35

So that you can stay in your zone of genius.

Speaker 1: 28:37

I'll give everyone a business idea right now. Here's a way that you can make a lot of money fast. If you're looking for something to do and you don't know what to do and you're just looking to start out, figure out how to use one of these tools. Figure out how to use an editing tool. Figure out how to use one of these things and then reach out to some businesses and say, hey, do you need video editing?

Speaker 1: 28:59

Or find people who are posting things that their videos aren't very good on social media. They have less than a thousand followers that they're getting 10 views every time they post something. So the way the social media works is you basically have three seconds to get someone's attention and they look at how long people watch the video. So if they're going to show your video, it doesn't matter if it's TikTok or if it's Facebook or Instagram. They're going to show your video to 30 or 40 people and if enough of those people don't watch past three seconds, they don't show it to anyone else and your video is dead and it just never sees the light of day again. And if it starts getting views, they show it to a larger audience, to a larger audience, to a larger audience and that's a whole lot of things, and then if people start sharing it and doing the other, things that's how it can go viral.

Speaker 1: 29:48

But we were at the beginning. We started showing our logo for the first like three to five seconds of the video. We did a little animation, we show our logo and people are like, oh, add next. And they would just keep scrolling. So I think we must have posted 50 videos or something before we realized like we were shooting ourselves in the foot every time on one of these, right?

Speaker 2: 30:08

Absolutely, but that's the whole point is that you're learning constantly, you learn throughout it, and I think that idea of sharing the AI like hey, we'll clip up your videos for you for like super discounted yeah.

Speaker 1: 30:21

And I had to use one of these tools and then just offer that service to people. Hey, do you need customized pictures for your business? And then you can go to stable diffusion or mid-journey or just do it in chat, ept, and come up with that picture in like 10 seconds and then be like I made these 10 pictures for you. Here you go, they give me my 150 bucks and they're like wow, that's great, you did those so perfectly, they look beautiful, right, and it took you like all of five minutes using one of these AI tools and you could do that with blogging.

Speaker 1: 30:53

You can do that. So any of these guys who don't want to figure it out they're like, I'm not going to figure out AI, that's for other people, right, you can just charge them to do it for them and it'll take you like five minutes, and for literally almost anything for video editing, for writing right For pictures, for creating videos for you know, you name it. Yeah, and you can do that for people. That does it for free or virtually free, that you can become an expert in and just you know, do that for other people.

Speaker 2: 31:21

At this point, absolutely. So question for you how is chat GBT going to be making money? Like I know, they have some premiums, but how are they going to make money?

Speaker 1: 31:33

So there's two ways, right, they have a subscription service for consumers where you get the newest version, you get all the bells and whistles, you get some premium, you know stuff in there, and that's like 20 bucks a month, and how they're really going to be making money is they've been API, so they're API.

Speaker 2: 31:51

What's an API for everyone? Just a basic.

Speaker 1: 31:53

So it's basically how computers talk to each other. It's like you know how we're doing this phone call right now we're doing this, I guess. Whatever, this is right Podcast yeah. We're meeting right. You know well, it works the same way, except for, instead of me and you talking to each other, it's the computer sharing data.

Speaker 1: 32:09

So it's like a phone call right and that's the best way I can describe it to folks where I think it just clicks and makes sense so I can hook my computer to something that you've built. So maybe you spent a billion dollars building this out like chat GPT, got like $10 billion and I want to do something custom with it. So now I can just call chat GPT whenever I need it and they're going to say okay, how many tokens did you use Right, how many credits did you use? You used, you know, 200 tokens. That'll be a buck, and I'm just making these numbers up, but something like that.

Speaker 1: 32:42

Right, I used a thousand tokens. That'll be a buck and they'll bill you the dollar and you get their access on demand whenever you need it.

Speaker 2: 32:54

Okay.

Speaker 1: 32:55

That's how they're going to be making all their money. And for the consumers. If you asked me, you know six months ago, I'd say it's kind of a toy. Now that it's full access to the internet, I think it's very useful. Again, if you're using it for anything technical, it's wildly useful, wildly, wildly, wildly useful. You can learn to program on it. You can literally. If you're like I want to build something from scratch, right, and I'm going to use bubble, or I'm going to use JavaScript, I'll be like okay, I've never programmed JavaScript before, how do I start? And it'll walk you through step by step on everything you need to do. And then if it tells you something you don't understand, you can be like I don't understand that I need more.

Speaker 1: 33:36

You know I need more information. How do I do this step? Unlost, you know, literally say oh, I'm so sorry, and I'll just tell you everything again. Right, but for where they're making money, it's that API. That's going to be 99%, 95% of their sales over the next few years.

Speaker 2: 33:51

And the super important thing that Thomas just brought up there is that when people used to do that, when you would get coding certifications, you would go to school for six months to go learn from a teacher, spend thousands of dollars to train on this, and now you have the option to do it for free, in which case they say, hey, I want to learn this, I want to learn how to do this, I will teach you for free.

Speaker 1: 34:17

And it's better.

Speaker 2: 34:19

And it's better and like. We don't usually recognize free as value, but it's super important to start realizing that because if you want to apply this, you can learn anything, especially, as Thomas is saying, the technical components where it's like how do you photoshop, how do you put up a YouTube video, how do you clip the videos, how do you do this? Best software for this? These do this. It will do the activities for you and there shouldn't be any excuses on opportunity is abundant. It's just you need to apply yourself and learning these different skills and be open to these new ideas. And if you're listening to this podcast, you're definitely open, because there's many different speakers coming in and sharing these different insights. So I completely agree with that. So, thomas, where do you see this going in the future? Are people going to be losing their jobs? Are they going to be readjusting their jobs? Where do you see this going? Let's say, like 2025, 27, 2030.

Speaker 1: 35:27

Because of this API. It's going to be built into everything. So, between them and Claude and Claude is the one that's backed by Amazon ChatGPT is the one that's backed by Microsoft We've both raised billions of dollars, primarily from those companies. It's going to be in everything. Right now, every engineer on earth is building this into their product suite in the Fortune 500 companies. I would learn these tools. I would learn them now. If you have a business, if you're working doing something, if you know how to use this stuff, you're going to be very valuable. If you don't and someone else in your company learns how to use this stuff, they're going to become very valuable. And if they are now able to do five times the work, if they're able to do the work of the whole department by themselves in half the time you become expendable.

Speaker 1: 36:20

So, is there going to be job losses? A thousand percent there's going to be job losses. There's probably going to be hundreds of millions of job losses in the most boring, menial, repetitive jobs that we have. If you're a customer service rep, your job's in trouble. If you are, this is going to start driving at some point relatively soon. But I think really something that is done on a computer, that is a lot of manual, repetitive type stuff, it is going to start doing for us better, faster, cheaper bookkeeping, Anything along those lines where someone does something on a computer data entry, bookkeeping, you know, support, answering emails, anything like that those jobs are gone in a few years, or at least 90% of them are.

Speaker 2: 37:17

And how would someone as you mentioned they should learn chat, gpt or Claude, how would you recommend they learn it and what would that look like? Learning wise?

Speaker 1: 37:26

I would start playing around with it. I would go to chat GPT and start answering, asking the questions. Ask them what are the new tools that seem to be the best that are out here and it will go to the internet. It will find all the new tools and say you're doing video editing. I'm particularly interested in video editing. What would the new tools be? Could you walk me through how to use these? Can you show me how to do it? I would start playing with it now Because a lot of people who you know can probably save 90% of their time of what they're doing already by just implementing this and their current thing, and if you ask it how to do it, it will show you how to implement it.

Speaker 1: 38:10

It'll tell you, step by step, how to do it Right.

Speaker 2: 38:14

Or yeah, or you can add in other things. As me and Thomas were both saying, we don't like writing blogs, but yet we're writing more blogs than we ever did before because it's easier. Yeah, so easy. It might be that you might add things in, you might remove activities, it might limit time, like it's just an enhancement. So if you could allocate 30 minutes a day to just explore that compounding when it's really time and people go and your boss comes down and they go. So tell me about chat, gvt and you're like well, actually I do know a lot more about this and I'm actually super vowed like because it's that. Or, like Thomas was saying, you can make an AI agency where you're helping out dated businesses and bringing them to the 21st century. It's like, and they don't even need to call it an AI agency.

Speaker 1: 39:06

You can just say hey, you need pictures, you need videos, you need this, you need that. Like, find a niche that you like and start selling to folks.

Speaker 2: 39:15

Right yeah.

Speaker 1: 39:17

And it can be. You don't have to call an AI agency. You might scare them with the AI agency, like, oh, we don't need that. Like, oh, I need his pictures, right. And you're like, how much will you pay me? And they're like we'll pay you 200 a week if you can get me 10 good pictures, or 20 good pictures, right, as a graphic designer, I need a graphic designer.

Speaker 2: 39:35

Well.

Speaker 1: 39:36

I can screw up a stick figure, like you know, like I can't draw to save my life Never been any good at it, right. And then at night we're playing around with something. We wanted to get some custom images, and I was playing around in chat, gbt, for five minutes, and I came up with these beautiful pictures that I put in prompt. I'm like, ah, that is exactly how I looked. And then I'm like you know, make that bigger, make that smaller. Right, have the clouds be purple, you know. And we just played around with it for like five minutes and they looked amazing.

Speaker 2: 40:11

Yeah.

Speaker 1: 40:12

You know, absolutely amazing. It was exactly what I wanted. And it was like five minutes and you know it was something that it would have taken a professional artist, you know, maybe a month to draw.

Speaker 2: 40:24

I mean, on top of that, it's the back and forth real time feedback that they're available. You don't have to pay them and then wait for the update, wait for the update again, wait for the update again. You're updating real time, which is massive, it's huge.

Speaker 1: 40:43

Five minutes. I've had three fully done pictures for you know something we're working on? I'm actually I'm doing a children's book with my daughter.

Speaker 2: 40:50

Yeah.

Speaker 1: 40:51

And she is using it to do all of the illustrations for the book and I'm going to help her proofread it at the end, right, To just make sure the grammar is okay and stuff like that. But like she's using it, she's nine right. And if you don't like typing, you can actually hit a button and just talk to it.

Speaker 2: 41:09

So how do you think about AI implementing against Cause? I know some schools are banning it, some people are struggling with it, but you look at some of this homework and you're like, if you just type this into chat, you have the five paragraph essay.

Speaker 1: 41:25

Yeah, you say they're banning it, they're not going to be able to ban it, right?

Speaker 2: 41:31

Yeah.

Speaker 1: 41:32

Like everything else, there was a funny one. I heard the other day that. So it does something called hallucinate, right? Which occasionally, if it doesn't know the right information, it will just make stuff up.

Speaker 2: 41:43

Okay.

Speaker 1: 41:44

And one of our prompts is don't make stuff up if you don't know the right answer.

Speaker 2: 41:49

Yeah.

Speaker 1: 41:49

Right, Like. So this lawyer was using it and he had decided that he was just going to use it for his legal cases and actually not do anything. And he just used it and it decided to make something up that time. It just made up a case that didn't exist and he didn't actually check to see if it was a real case.

Speaker 1: 42:08

So, it sourced something that just wasn't there, yeah, and he ended up getting, you know, losing his license, right, because he didn't actually verify that the thing. So he just made up it was like he went into court and he's like, in this case, in 1962, you know, and the other parties like looking for it, they're going on, they're trying to find, they're like there is no case in 1962. Where do you get it? And he finally just admitted, like I had chat, gpt do everything for me, I just didn't spend any time on it. And they're like, well, that's not going to work, so you do have to check it, like with anything else you're supposed to like, check your work right, make sure you know, make sure it's accurate, make sure it looks okay.

Speaker 1: 42:49

You know, you should probably proofread it.

Speaker 2: 42:52

But the real thing is that it's going to transition a lot of people from doing that manual work to more managers and overseers of the technology, and it's a different role set and it's a different understanding of your responsibilities.

Speaker 1: 43:06

Okay, this is going to be like telling people not to use a calculator. Yeah, I mean, it's going to be like the calculator.

Speaker 2: 43:14

Yeah.

Speaker 1: 43:14

You know everyone's going to use it. You know no one's going to do higher level math by hand, right? No one's going to be. I want you to do 4,268 times 3,597. Just do it in your head or do it by hand. You're going to use a calculator. This is the calculator for you know anything written, any picture, anything like that, so you're encouraging it with your children. Yeah, oh, they need to learn. I mean, it's you know, I think you're crippling them if they don't know how to use this stuff.

Speaker 2: 43:45

Yeah.

Speaker 1: 43:46

It's like you get a kid who gets out of school and he's never used a computer before, and then you want to go work at a job and, okay, you're going to be on a computer all day and he's never touched it before you know that gets in trouble, right yeah, and he's going to have a really steep learning curve there and it's going to be pretty hard for him, much harder than the other people in like it fired Like. So you're not doing them any favors by hiding them from the technology.

Speaker 2: 44:05

Yeah, I love that and having them actually embrace it.

Speaker 1: 44:10

Yeah.

Speaker 2: 44:11

Yeah, that's awesome.

Speaker 1: 44:12

So she's doing a children's book right now and I'm helping a little, but like she's doing like 95% of it, and then we're going to publish it to the Amazon Kindle and I've never done that before, but I'm sure chat GPT can tell me how to do it.

Speaker 2: 44:24

So I mean, it's incredible nowadays what's available and what's possible, and we can strain ourselves too many times and how do you find yourself being able to be open to new ideas and open to new technologies? And I know that's what your forte is. But I'm just saying for anyone who might be struggling with the concept of like this is a lot like it's tough, it's tough. I mean.

Speaker 1: 44:51

For me this makes it easier. I like things that make my life easier. So when I have to go and sit down and figure something out and beat my head against the wall, I hate it. I was trying to set up Starlink this weekend.

Speaker 1: 45:04

So I'm going to put it on my roof because I got a place. I got a vacation house. We don't get any internet Internet spotty. We were having trouble getting service, so we put a Starlink on the roof and me trying to fight through that thing for like two hours trying to like set up my password, I mean it was brutal. It's frustrating. I don't know what's going wrong and going okay. I'm in settings. Where do I do this?

Speaker 1: 45:31

There's nothing that says reset password and I can't find it anywhere. I guess there wasn't any documentation out there for Chatchi PD to pick up on. Like I couldn't figure out, like it literally took me like two hours. I go talk to support. There's no phone number to call.

Speaker 1: 45:47

I go to send them a message. They get back to me. They got back to me after I left a few days later. I did it on a Saturday. They got back to me Monday, which is always useful when you're trying to set something up. So, like, no, that's I mean, that's a frustrating, terrible process for me. I don't like it. But something that makes my life easier is, I think it's great, and this is one of these tools that just makes your life easier, and right now I'm getting better results than I am from Google, because I'll just get the answer to my question so if.

Speaker 1: 46:26

I want a question answered, I ask it and it generally gives me the right answer, and if it's a little off base, I say, hey, I think there's a little off base, you know, or this didn't work right, Like I literally copy and paste and hey, you know, I got this error, or it's saying this or whatever it's like. Oh well, it must mean this then, but you know, it gives me the new answer.

Speaker 1: 46:48

Yeah right, Right. I would have been frustrated like what the hell do I do next, Right. So to me this just makes things easier. To do anything that makes my life easier I'm a big fan of absolutely.

Speaker 2: 47:00

And one of the other big cases use cases of it is there's this writing tool I use. It's called heritage and I paid like 20 bucks to have it. I think you get it forever for like 20 bucks. But literally in chat you can write, they'll write you something out and you go right at third grade level or right at fifth grade level and they'll adjust it and they'll keep changing it and you're like simplify it shorter, longer, this, that and it really does help because it's doing a lot of the thinking in a different way, where we'll manually do the work for you and you're more kind of the manager.

Speaker 1: 47:34

They are directing it which I think is yeah, that's exactly it, that's exactly it 100%, Thomas, this is.

Speaker 2: 47:43

this has been awesome. You are super informative and AI.

Speaker 1: 47:48

I can't. We just did the whole thing on chat GPT, almost I know it wasn't a good thing we didn't get into any of the other stuff we were going to talk about.

Speaker 2: 47:55

I know it wasn't not expected, but I mean, I think it's important though, because the audience needs to know about this stuff, and if it's overemphasized there will be more value along the way, because they'll be like wait, let me look at this thing.

Speaker 1: 48:09

It's so easy to use you just it's like typing into Google Just basically you type. You just type a sentence into it, just like you would do Google, except it'll tell you how to do everything. So if I ask Google how do I set up my printer, google's not going to be able to tell me the answer. They might send me to a link to HP, right? This will actually give me step-by-step instructions.

Speaker 2: 48:29

Across all the different companies and all the different platforms and all the different things, so it like literally can combines all the information. So it's not just hey, this person wrote this article three years ago and I hope the printer's not updated. Then it won't work.

Speaker 1: 48:43

Yes, yeah, that's exactly it. And it'll be like, hey, show me how to do this on my printer. And it'll be like sure, so you do this and like for an HP printer it's like, oh, I got a brother printer. Oh, for brother, you need to do it this way. And you'll just tell it that. And then it says here's how to do it on brother. You know, and you know it might say, for this version, for this version, this version, I said, well, where do I find the versions? It's written on the cover. If you look on the right hand side, you know next to the start button, and I'm like, oh, okay, and I look and I see it and I put in the version type. I say, oh well, now you do this, like it doesn't step by step, and if you don't understand how to do something, it'll like take a step back. You know, like clarify that step and then you can go on to the next one. So yeah, I mean, it's just wildly useful for stuff in general. I mean for almost anything.

Speaker 2: 49:32

So, thomas, where can people reach you? Learn more about Bigly? Where can they reach you at? I'm definitely going to put a chat with you in the show notes.

Speaker 1: 49:41

No, no, no. I mean, yeah, and I have a company too that does some stuff. So, anyway, no, you can reach me for Bigly. Biglysalescom. We are automating the sales process and the support process for businesses. Our SDK is coming out, you know, any day now.

Speaker 1: 50:05

So if you just want to implement some of these features for support or for, you know, automating the responses to any of your social media, like one of the big issues that we had is like people would write us on Facebook and we wouldn't notice for a couple of weeks yeah, you know, I don't check it every day, you know or they would write an email and it's like no one checked that or no one responded to that. So a lot of the issues where I'm kind of complaining about other people, we'd have the same problems, right, and that's what everyone has, because you just can't be everywhere at once, especially if you're a small business. So I have 10 different social media platforms I'm on, we're going to check them all every day and my email every second, and you know my Slack channel and all these other places. Well, you can just have it automate all those responses, ask you know, answer any question.

Speaker 1: 50:52

So that's a big thing that we're doing auto respond to all of those queries with all of your exact business information so that we can set up for anyone who needs help with that, you know. And the other big thing that we're doing is helping out, automate the entire sales process cradle to grave. You know, we found that a lot of people didn't want a sending platform or they didn't want a CRM. What they wanted was more sales.

Speaker 2: 51:19

Yeah.

Speaker 1: 51:19

Right, so we're providing hot leads to people. We've gone from, you know, really a platform that focuses on sending to a platform that starts with advertising, which is how you need to do it with the new TCPA rules.

Speaker 2: 51:34

Yeah.

Speaker 1: 51:35

They just changed the laws. It's going to mean a lot less spam for everyone. It's going to mean much harsher businesses for much harsher penalties for businesses that aren't following the new rules. If you are buying data, I would talk to your lawyers, because what was legal two weeks ago is not going to be legal at some point in 2024.

Speaker 2: 51:58

And.

Speaker 1: 51:59

I have a feeling the government is going to be going after people very harshly. You know, and it might be hey, for every violation it's a $500 fine and let's see, you guys violated that 100,000 times last year, so 100,000 times 500, please write us a check for $50 million at your earliest convenience, you know and a lot of what this is is because me and Thomas were talking about this beforehand.

Speaker 2: 52:30

It's essentially all the spam texts you've been getting, all the spam calls, all the spam emails, and when you look at them and you go I have never talked to that person, I've never given them my information. It's because maybe you signed up for something and then they sold your information to 100 different retailers or different providers and then they're all spamming you. It's like when you go on different networks and you're just getting you from everywhere. And that's basically what this is trying to stop, because I think anytime you're hanging out with more than four people for more than like three hours, someone got a spam call. Like it is just inevitable and it's just decline, decline, like you don't even trust the calls anymore.

Speaker 1: 53:11

They're closing the loophole. So if you filled out a form anywhere on the internet, what ended up happening is whoever had that form probably resold your data a bunch of different times, and they could do it legally right.

Speaker 1: 53:25

Because you filled out a form and they had something in their terms of conditions, with no one on Earth reads that says, hey, I can provide this to my data partners, right? And their data partners might be a thousand other companies that they've partnered with to buy leads from them. And then it gets sold and sold, and sold and sold and sold. So you could go down the chain three months and maybe that lead was sold for a couple of pennies to 50 different companies or 100 different companies.

Speaker 1: 53:56

And actually the way the law was written before have the legal ability to call you as long as you're not on the do not call list. So it's just getting rid of all these loopholes that existed and it's going to be one to one. If I sign up for something from ABC company, I can only be called by ABC company. I can only be texted by ABC company. You know I can't be texted by a litany of other people. I didn't know.

Speaker 1: 54:22

We're going to be getting my information. Absolutely. It's going to be very good for folks. But for businesses, if you've been doing business that way, where you've been buying this data, you're probably going to need to move to a more advertising based model or you're going to need to start getting leads in a new way. So we're providing those leads to businesses and then we're nurturing those leads using the AI and following up using the AI, doing the auto responses with the AI and pushing them towards a goal to get on a phone call book, an appointment to do whatever in an automated passion. But everything is going to start with that Google ad, with that Facebook ad, with that Pinterest ad, whatever it is. So social media companies are probably all cheap right now.

Speaker 2: 55:13

Absolutely.

Speaker 1: 55:14

Certainly Facebook. I love Facebook, the stock right now, like I loved it even more at 100 when you were buying Jordan.

Speaker 2: 55:21

Absolutely, Thomas. Thank you. This has been awesome. Thank you so much for having me.

Speaker 1: 55:24

I really appreciate it. Thank you so much for having me, I appreciate it.