#173 - Harnessing the Power of Self-Responsibility in Business

Unlock the full potential of your entrepreneurial spirit! Coach Dan Gordon joins us to share his invaluable insights on transcending self-limiting beliefs and redefining your value in the marketplace. By challenging the dreaded 'I can't' with a powerful 'how,' Dan flips the script on financial constraints and guides listeners through the bold act of doubling prices to scale new business heights. This episode isn't just about raising numbers—it's a transformative journey into the heart of authenticity and expanding consciousness in the world of entrepreneurship.

As we sail through the sales and coaching landscape, Dan emphasizes the critical role of personal responsibility, with a sprinkle of wisdom from his own life-changing moments of clarity. It's a narrative that goes beyond theory, where maintaining personal peace becomes your armor in confrontational situations. This conversation is a testament to the power of self-accountability and the pivotal role a coach can play in your quest for self-improvement. The takeaway? Owning your actions, reactions, and ultimately your future, is the true cornerstone of success.

But it's not all about the inner game; it's also about mastering the external one. Together, we explore the communal battle against stress and fear, highlighting that personal development isn't a solo act but a group performance. Through the lens of persistence and practice, Dan and I share candid tales of setbacks that lay the groundwork for future triumphs. The episode wraps up by examining networking and the critical importance of passion and hard work in pushing through to success. With Dan's journey and the exchange of high-caliber guest experiences, it's clear that the path to your goals is paved with more than just good intentions—it's built on a network of knowledge, passion, and the relentless pursuit of what sets your soul on fire.

How to Reach Dan:
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Website: https://dangordonenterprise.com/
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Transcript

Speaker 2: 1:00

Hey, what's going on, guys? I've got a special guest here today. We have Coach Dan Gordon. He works with bad-ass entrepreneurs to advance the consciousness of this planet. Dan, coach Dan, what does that even mean?

Speaker 1: 1:13

Right, and like full disclosure, because I love authenticity. Five minutes ago, you said how do you want to be introduced? That was the first thing that popped into my mind, and the reason that it was is that is my mission, and, like right before I said it, I thought God, do I even want to say that? Is that going to make me sound full of myself? And so this is exactly what I want to talk about.

Speaker 1: 1:39

The thing that you don't want to do is the thing that you must do. All, right, and now it's a little bit of a hairy, big-ass suggestion. Right, because, well, I don't want to blindfold myself and walk across the highway, right? So should I do that? Like, well, no, but the thing that you don't want to do, that won't cause you physical harm, do it, right. And so what consciousness is is the understanding that you have millions of years of evolution that is preventing you from doing the things and taking the risk that you should be doing to grow and become the greatest version of yourself, right? So you're going to have a million reasons not to do something that's going to move you forward in life, in business, in love, in everything. And those reasons, those stories, aren't going to sound like excuses. They're going to sound like perfectly reasonable reasons, but they're not.

Speaker 2: 2:46

Yeah, I completely agree. I mean because you start to realize it with the people you hang out with. So, like this past week I told you I just went on a family vacation an hour here. So that means I spent a lot of time with my family, which means I got some of the mannerisms to where it's like you look at something and they just use terms and words that I don't use it every single day, that aren't good or bad, but it gets your consciousness thinking differently when you're like oh, is that a good thing or a bad thing? And like it might be around financials or it might be around the gym, it might be around whatever. But it puts us in this different state where it's like people might go to the gym and you might go two times a day and you're like why are you going two times a day? Right, you might like enjoy yourself, take time off.

Speaker 1: 3:33

Yeah, I love that, right. So let me give you a classic example. All right, yeah, I can't afford it right Now I can't afford it. Does not sound like a story, right? It doesn't sound like an excuse, it's. You can point your bank account into 3D world and say I cannot afford it, like, look at the money that I have, look at the price of this thing makes sense, I can't afford it. But I can't afford.

Speaker 1: 4:02

It is a construct, it is an idea that was presented to you very early on in life and it was connected with reality. But it's not. So. Here's how this goes you want something. You look at your bank account and say, oh, I can't. I want it, but I can't afford it. Now you stop right, immediately. You stop wanting that right. You distract yourself, you go somewhere else, you think different thoughts and you distract yourself from this thing that would enhance your life. So what I can't afford it does is it stops you from going deeper and asking the more important question, which is how am I limiting myself? How are my beliefs limiting myself? How are my beliefs limiting my income in a way that is preventing me from having everything that I want? So here's the answer Double your prices, right.

Speaker 1: 5:05

Double your prices, right. If you can't afford something and you're an entrepreneur, just double the prices of what you're selling right. Now we start getting into it, right? Well, I can't do that. I'll lose all my clients. Story right, I can't do that. Like no one's gonna hire me. Story right, none of that's happening. You're just imagining that. Oh well, I've done market research. Story right, your value the thing that people will buy, is based on what they think the value is is what you create. Like, look at it. Look, I live in Los Angeles, right, I go down Rodeo Drive and I see handbags for $40,000, $100,000. Why? Right, because those people, the people who sell, those who created those bags, have done a tremendous job of selling us on the idea that that's the value. You can do the same thing. You who are listening, can do the same thing. You wanna afford something? Double your prices Now, when people give you a pushback on the price. That's where you're going to learn about your limited thinking in what you believe your value is. That's consciousness. That's incredible.

Speaker 2: 6:24

The funny thing is, even if your price is originally, you're still probably getting pushback on the price, so you might as well have a higher price so you could actually do more stuff with the pushback, because I was actually talking to some clients about this and I was basically explaining that if you don't charge premium pricing, then you can't provide premium service. I love it, me, I love it.

Speaker 2: 6:45

Yeah, I was like everyone was like oh you're taking the week off because you're gone on vacation. I'm like, yes, the Wi-Fi's not there, so I'm gonna send everybody a gift for the coaching group. And they're like, well, how do you do that? And I'm like, well, you get paid and then you send it out. And I'm like, if you don't charge enough, then you can't give them a good gift.

Speaker 2: 7:09

So I was like you have to realize these things because these are phantom costs, like made-up costs, because some people will just skip a week and it's like snooze, you lose. Jordan took a week off and it's like no, that's not fair. That's not what they're paying for. That's not the value provided and it's not your brand, right?

Speaker 1: 7:28

It's like you in everything that you do, jordan, and you listening everything that you do, you're telling people a story about who you are right. So, like, let's say, you asked me to drive you to the airport and on the way to pick you up, I get in a car accident and I call you up and go oh man, I am so sorry, I got in a car accident. I can't take it to the airport right Now. What I've done is I've told you a story that I'm gonna let circumstances in my life, I'm gonna let circumstances, prevent me from following through on my word Of getting you to the airport. So here's what I would do.

Speaker 1: 8:04

I get into a car accident. First of all, not the reasonable, but just as a side note. Later I'm gonna ask myself I wonder why I didn't wanna pick up Jordan and take him to the airport, because I create everything in my life. So I created that car accident for the purpose of growth and consciousness, and I'm gonna learn something about myself. Okay, forget that for a moment, or we'll just put that to the side. Now I still have a job, a responsibility to get your ass to the airport. So I'm gonna grab my phone, I'm gonna schedule an Uber right and then get you picked up and I'm gonna pay for it and I'm gonna call you up and say hey man, I just got into a car accident and Uber is on the way, have a great flight, right. Boom, I just told you a completely different story about who I am than in the first scenario. Dan follows through.

Speaker 2: 8:54

Yes, yes. And where did this come from you? Where did this transition happen in your life? Cause I realized that there's so many people who allow circumstances to take over. But you're running through that scenario and I'm like, wait a second, he's right. Like I would have called, like I don't know that I would have called the Uber, but now I'm gonna call the Uber because I say I'm gonna do something. I'm gonna do something. It's your brand, absolutely yes, right.

Speaker 1: 9:17

And when you make a commitment, that's your word, that's your bond, that's what you have to do, right? You don't say sorry, right, like? I have a rule in my company you know, I have a bunch of people that work for me, my employees if they make a mistake, they can't say I'm sorry. What they do, what they have to do, is they have to come up with a solution. They have to tell me how they created the circumstance right, create the solution, how they came up or how they created the problem and what they learned from it. Then, if they want, they can say I'm sorry.

Speaker 2: 9:57

Yes, and I look it creates a culture of not it's his fault or my fault or anyone's fault, it's just. Hey, this is what happened. This is how we're going to adjust and this is how we're going to keep moving forward.

Speaker 1: 10:12

And it's too easy, right, it's too easy to say I'm sorry and it's a stupid, socially acceptable coupon for nothing, right? Oh, I'm sorry, like here, let me dump my problem on you. You were relying on me to get you to the airport. Now I got a problem and here I'm going to dump it on you, you know? Yeah, that's like what kind of person do you?

Speaker 2: 10:33

want to be. Yeah, and I think that's super beneficial, because I actually have clients that they might be like a minute late and they're like I'm sorry. And it's like don't say that, like even if you're a minute late, like just let me know that you're going to be a couple minutes late, like two minutes, before just say, hey, I'm going to be two minutes late, that's fine, don't just be late and then say sorry, because then it gives all the power. Instead, you could say something like thanks for your patience, like where it changes the whole social construct, because when you say sorry, it's just handing over your power and it's like don't do that. Like you got, you got when I used to do when I used to do in person networking.

Speaker 1: 11:12

You know, meet at a diner, coffee shop, whatever, and hey, I would do my best to get there at the time or earlier than I promised. These are resituations that happened and you know all for my learning. But what I did is I always kept a stack of Starbucks cards in my back, all right, so if I'm a minute late and it doesn't matter how late I am I broke my word. I say I'm going to be there at noon. I'm at 12,. I'm there at 12, 01. Am I there at noon? No, I lied Right. So I do an immediate makeup, I give my Starbucks card and I say hey, I just want you to know. My word is really important to me and I apologize for wasting your time. Please, next time you go get a coffee, let me buy it and give my Starbucks card and I say something. The crazy thing was I actually game yardage doing that?

Speaker 2: 12:11

Because you build rapport with people.

Speaker 1: 12:13

Yeah, right.

Speaker 2: 12:15

People don't realize that if you give first and this is where everyone listening the fact that you can give someone first instead of being like we have to get the sale right now, no, yeah, give them value, give a little bit more value, give some more, and then finally you can kind of build up. Hey, this is what I'm up to. If you're interested, love to have this conversation with you. If you're not all, good, because when you're going right into the sale, sometimes it works, sometimes it doesn't, but you want to build rapport with people and you want to push them in the correct direction.

Speaker 1: 12:49

Yeah, and I really appreciate what you just said. Push them in the right direction. Everyone's worried about being pushy, but I want you to think about it this way, you who are listening If you had somebody that you love who was suffering from the disease of alcoholism and you pulled together an intervention right, and at the end of the intervention, the person that you love says, wow, this really made a difference, I'm definitely going to think about going to rehab. I'm definitely going to think about this, thank you, and if you went, okay, thanks, I'm so glad that you're going to think about it. I don't want to be pushy, I don't want to force you, I don't want to put pressure on you. So you think about it, right.

Speaker 1: 13:31

Well, what are they going to do? They're going to leave that intervention. They're going to go to a bar, because the intervention, the act of the interventions, makes them feel bad, and so they're going to use their soothing mechanism, and probably a lot of it. They're going to go to a bar. They're going to get drunk, or go home and go somewhere and get drunk. They're going to get in their car. They're going to run into a fricking school bus and kill a bunch of kids and that's on you, right. Because you were unwilling to be influential and to stand in the fire of someone's disapproval, you killed those kids. So that's what's important.

Speaker 1: 14:07

And when I'm selling, look, not everything is an alcoholic intervention. But when I'm talking to people about coaching, I'm not pressuring them and saying you got to coach with me, you have to, you have to invest in yourself. That's a bunch of crap. But what I do talk to them about is what they want and how they're going to get it, and who in their life is committed to making sure that they get it. And if they don't coach with me, what are they going to do to get it?

Speaker 2: 14:37

Yeah, right.

Speaker 1: 14:38

So I'm Go ahead.

Speaker 2: 14:41

It's this major idea of not if we do this or don't do this, but it's like you know, if we don't do this, what will change in your life?

Speaker 1: 14:48

Right, right. And because they're there in front of me, right, because we're talking, I have a responsibility to move them in some direction, to, as you said, push them in some direction, right To where. And I'm like, if they don't want to coach with me, fine, I'm going to give them a link to my audio book or some other things, some of the content, to help move them forward. I'm going to check in with them a couple of weeks later. Hey, you know where are you? Because it's my responsibility. They came to me.

Speaker 2: 15:21

Yeah, no, absolutely, absolutely. I hear that. How did you get into all this entrepreneurial bad-assness and where did this come from?

Speaker 1: 15:32

So about 20-some-odd years ago I took a personal development course and the course it's no longer around. It's called Understanding Yourself and Others. But I took this course. Nothing was working in my life and a friend of mine talk about love. A friend of mine took three years to enroll me in this course. Wow, she was just kept hammering me. You got to and then I broke up with someone. I was just miserable and I thought, well, something's got to change. So I take this course as three-day really intensive course, and the second day of the course is 40 people in there.

Speaker 1: 16:05

I'm up in front of the room and working with the instructor and I start complaining about my dad. That was my big story in my life, how my dad abused me. And yeah, I mean he was a mean guy, he was super mean, right, but I had this big story that I told everybody. And so I'm like he did this and he's asked my friends why he was friends with me when I was fat and never fit right. And the instructor, he lets me just get done with vomiting out my story and he goes okay, when are you going to do that? What are you gonna do now?

Speaker 1: 16:45

And I thought me we gotta change my dad. Like you know, he's the problem. That was my first thought. And then my next immediate thought was holy crap, he's right. Like listen to me, know what I sound like my dad, like that was his game, blame me and everybody else. Like wow, I picked it up. And I just looked at him and I said I don't know. And so we started down this road. That day of how I create the crap I don't like in my life, I eventually became an instructor of this course, flew around the country and in Europe teaching these intensive seminars, moved to LA, made some movies because that's what you have to do here when you move here Got into personal development here, started a marketing company and yeah, yeah, the reason I asked that is because I think it's so powerful that questioning of, because I know every single day we deal with someone complaining to us.

Speaker 2: 17:43

Yeah, right, so if you ask that question and have that wording of like, what are we gonna do now? Yeah, what's gonna change? Because it puts the lens back on them and it allows them to open up their perspective, to really go wait, you're telling me, even though I had a bad circumstance, I had negative, this negative, that, yeah, it's still my fault yeah.

Speaker 1: 18:07

How could that be? If you're over 32 and you're still blaming your parents, you got a problem. All right, I'd give you till 32, right 32 to get your shit together. But if you're over 32 and you're still blaming your parents, you're the one with the problem. I don't care if they're still doing their crap. They're gonna do what they're gonna do or blaming anybody. It's up to you. I just did.

Speaker 1: 18:30

I was at a leadership workshop. It was a super intense workshop. Like I hated it for two days and then I loved it, but I was. They gave us these books to take notes and I don't like writing things. I like taking notes on my phone. It backs up to the cloud, right, and so I'm taking notes in this and in the middle of the course, this one guy turns to me. He starts screaming at me. He goes you are distracting me with your phone, like I'm trying to concentrate, and all I see is you screwing around with your phone, like you are ruining this for me. And now I could have said hey, don't tell me what to do.

Speaker 1: 19:10

You got no right, right, but I just stopped and I paused and I looked at him and I said I'm just not that powerful, right, he was blaming me for the experience that he was having. I said look, I'm just not that powerful. I'm not. I didn't say this. But the point is, I'm not upsetting you, you're upsetting yourself. And then someone asks me what are you doing on your phone? I said I'm taking notes. And she said well, why don't you take notes in the book? I said I prefer to take them on my phone.

Speaker 1: 19:43

So I was just responding to what people were saying. They were inviting me, they were baiting me to get into an argument with them, but I wouldn't do it right, because my serenity is my responsibility, not someone else's. And what was so cool, man? Later in the course, the same guy said you were really pissing me off. And I said why are you giving me so much power? Like, why are you doing this? And he stopped and he said I don't know.

Speaker 1: 20:16

And it was a really cool like that's consciousness right there. And I just turned to him. I said thank you, like, thank you for saying that. Like, I see the gears turning. And this is right, this is my life, man. This is how I just broke my chair. That's awesome. This is totally my life, right? There's been so many situations where people have blamed me for the things that's going on for them, just because I'm standing in my truth and I look at the greats, right? Martin Luther King, like Martin Luther King's never said I have been shamed and blamed and I've been disrespected and it hurts and people have got to turn it around Like he never said that man, he was badass, he took full responsibility for everything in his life and he just focused on his mission. Right? He never sat in this victim space of look at all these things that are being done to me, like that's cool.

Speaker 2: 21:17

Yeah, and nowadays people are incentivized to be victims. I know right, and it's just not the thing to do. And what it really is it comes down to is really facing our fears and facing our fear of rejections and really overcoming all that. So how do you use that tactic where you I remember in our pre-call you talked about it where you did scary things each month Because I think that's a really actionable thing that the audience can do where, if they're scared of I don't know their boss, or scared of their parents, or scared of their relationship or scared of anything, like you?

Speaker 2: 21:54

just have to realize that nothing's that bad. It's not this or death.

Speaker 1: 21:58

Yeah, but the thing is it's always gonna feel like death. Right, it's always gonna feel that way. We have been designed by call it, God, the universe, whatever you wanna call it happenstance, to be in a constant state of fear for our survival. A constant state of fear for our survival. So when we're walking up to our crush to ask them out, right Inside of us, there's a part of us that says don't do this, you're gonna die. Right, it doesn't make any sense, but that's how it goes right, Because the fear of rejection is based on the fear of being isolated. When we were cave people, If we were isolated, if we were kicked out of the group, it was death right.

Speaker 2: 22:41

We would die.

Speaker 1: 22:42

So you first have to understand and come to terms with the fact that you're never going to stop feeling fear, yes, and then you say, wow, dan, it's amazing, you're so fearless. I'm not fearless. I felt a lot of fear before we got on this call. What's it gonna be like? What if it so? You have to develop a relationship with the feelings, the thoughts that tell you that you're gonna stop, and I do a lot of work in terms of calming my emotions, calming my reactions. And look, I've tried everything. I tried meditating, I tried just like focusing and breathing, I tried micro dosing, and I found one thing that I call my secret weapon, and I fall in love with this.

Speaker 1: 23:33

There's a technology called binaural beats and it is a wave, sound waves that happen underneath music, underneath music and so, oh sorry. And so what happens underneath this music are audio waveforms that affect your brain and your brain gets attached to them. So I found this one company called NuCom N-U-C-A-L-N, and these people have worked with over 50 professional sports teams, the Department of Defense, special Forces, navy, seal, like people with a lot more stress than you and I, right, and you listening, and these different organizations have used this because it improves your sleep, which is like the number one thing that most entrepreneurs need. It enhances your focus and, most importantly, it reduces your stress. So I started using this. It's really. It's an app on your phone. It plays. It just sounds like music, it doesn't sound like anything else and it has done all of these things. So I call this company.

Speaker 1: 24:40

I'm like I love this. I've got to get into it, like I want to help spread the word. So they gave me a free trial to give to other people and to get it. Just text the word calm C-A-L-M to this number 213-409-8366. 213-409-8366. And text the word calm C-A-L-M. 213-409-8366. And you'll get a link to get a free trial of this. So the reason that I love this is that you can't do it on your own. You can't just say I'm not going to be afraid. You can't just say I'm going to work through my stress. You need help and this is the best tool I have found. It is so easy. I use it every night to get deeper sleep. I use it every morning to enhance my focus. I use it throughout the day when I'm getting frustrated, to bring me back. So really encourage everybody.

Speaker 1: 25:42

No I yeah, you got so, okay, so all that said, you know, the question was how do you manage this? Right, how do you manage this? So that's step one. Step two is to understand that it's going to take you a while to get good at anything, right?

Speaker 1: 26:00

So when I first started selling, being in sales, I would hyperventilate before and after every sales meeting, sometimes during the sales meeting, right, and the thing that I would do is I would take a deep dive and think, okay, what is going on? Like, what are the beliefs that I'm super charging right now that are causing these feelings? All right, and you start going down that rabbit hole and it's really intense, like, okay, I'm never going to be able to sell, I'm going to fail, I'm going to have to, you know, just get a nine to five job again, or I'm going to end up homeless, like all of these things that are so antithetical to my personality of success, right, but I was believing that they would happen. So you have to really develop this relationship and understanding with this part of you that's telling you stories that aren't true, yes, and so when you ease your stress and also sort of develop these things now, you can start to talk to it and that's what I do.

Speaker 1: 27:03

Like before the podcast it was like, hey, all right, I'm feeling scared, like but no, it's going to be okay. Like I've always, I've already met Jordan. He's a cool guy, you know we've already had. So I think it'll be fine and even if it tanks, I'm still going to be fine, like my ship will always ride itself.

Speaker 2: 27:22

Yeah, what I really agree with the fact that there are a ton of tools to get there. It might be by Noral Beats, it might be breathwork in the morning, it might be anything. And the other one we were talking about that was massive, in my opinion is the number of reps. People have no idea how many reps it takes to actually get good at something. So we sit there and it's like, wow, like you did incredible in that, like my fiance was trying to be like Jordan, you did incredible in that podcast, like I did one, or this morning they're like that was incredible, and I'm like she's like it's so easy for you. I'm like Madison, I've got 170 of them, but it's just like you've done a lot.

Speaker 2: 28:06

Like, what about the ones that you do? And like maybe it doesn't go well, sure you learn from those, but either way, it's just hey, we got to realize that everyone, if someone's better at something than you, we always try to relate it down to sports. I feel like because that's as everyone grows up in there like it's sports. Yes, some people are genetically more gifted In entrepreneurship. Some people are genetically more gifted, but a majority of it is skillset and doing enough reps to be like okay, I've gotten rejected 100 times today. This is fantastic. We have to be getting closer.

Speaker 1: 28:44

Right, yeah, and that's the thing you never know when it's going to hit Right, you can never be certain when things are going to start turning around. About eight years ago, I had a marketing company. I made some mistakes. I lost over $100,000, tens of $1,000 in debt, literally on the floor and snot and tears. I had an emotional breakdown. But the thing is I had done the reps to remind myself eventually that the reason I was there was I created that problem. And then I could ask myself why did I create that? And the answer was I hate marketing, I'm just good at it. Right, it was never supposed to be a career. This was supposed to be my career, so I started doing this.

Speaker 2: 29:31

That right there, this whole idea of you go to zero, and then you can't. I could you make it all back and like people always say that you can or like wherever you're at in your skillset.

Speaker 1: 29:42

Yeah, the thing.

Speaker 2: 29:43

No, the thing I say about that is just like you're never at zero, you never lose all the relationships, you never lose the mindset, you never lose the reps. So even if you are at theoretically quote, unquote zero, yeah, you still have the thing to go. I've done this before. I've been there, I built stuff, I've done these things. So every experience you have stacks.

Speaker 2: 30:05

So that's why it's great to go and like this is what I do sometimes, where I do hobbies and I'm like I go and just be a beginner, like, yeah, I go to an all like on the cruise ship this weekend, on this week, there's literally a surfing thing and I kept trying to get in the good group and I just wasn't. I just didn't have the skill set. Every time I just kept going, because the thing is that you learn through trial and error and you can't just always get up on something and be like yo, I'm great, but I know, when I'm 45, I want to be great at that. So it's like if I have the opportunity to do it, you got to do it and say little things yeah, you got to realize that it's not about today, it's about the success you're going to have in 10, 15, 20, 40 years yeah.

Speaker 1: 30:56

And right, and so I would guess every time you went surfing there was a level of fear, there was uncertainty, you didn't know if you're going to get better, you didn't know if it was going to be like there's. It's never going to go away and, frankly, if it goes away it means that you're way underperforming.

Speaker 1: 31:14

Yes, Like you know, there was a time in your life when tying your shoe was the most difficult thing and maybe, like your friends, they could all tie their shoes and you couldn't. Yet and you were just stressed out about it. You felt bad about yourself, like, oh, just tie my shoes, my life will be perfect. Right Now, you don't even think about tying your shoes now, or how great you are at it, because it's right and it nothing changes. And if you're living your life correctly, you're always putting like you're, you're, you're lifting the bar and then you're putting another weight on it. Right, you're making it heavier, you're making it heavier right and that brings up such a good point?

Speaker 2: 31:56

because life is skill acquisition and I've been thinking about this concept a lot, where it's you acquire new skills and then, once you're conditioned to them, you don't even think of them as skills. Like no one thinks the skill of tying your shoes is a skill. Right, you can tire shoes. We don't think of the skill of like putting on our pants to the skill, or even the fact of going to the bathroom.

Speaker 1: 32:19

Right yeah.

Speaker 2: 32:19

Everyone had to learn the or walking, like, the thing is the skills, but after a certain point, what I realized is a lot of people don't want to acquire new skills, which is a shame. And I'm questioning everyone in the audience of like, what is the new skill that you're looking to acquire this week, this month, this year? Because? And it could be knitting, it could be flying or kite, it could be jogging, it can be any skill, but we don't give ourselves that space of being a beginner and that learning often enough.

Speaker 1: 32:51

I love it. I love it. And look, I want to make an offer to your audience, and that is that it's very clear that the people listening to you are badass entrepreneurs. Like they wouldn't be into this conversation you who are listening right now, you wouldn't have listened this far into it, with all the things that we're talking about, If you weren't badass. You just say, oh, that's a bunch of crap, I don't believe in it. So I want to make an offer that you can't refuse.

Speaker 1: 33:20

I want to give you 15 minutes of my time and I mean it like 15 minutes of my time not to sell you, not to close you, not to make your client, but give you 15 minutes to help you become the best version of yourself. And and I mean it like you know. I know people get really averse to talking with with me. Like he's a sales coach, he's going to try to sell me something, like no, I'm going to help you first. If you're interested in coaching with me, that's. We can have that conversation at another time, but we won't have it in that. 15 minutes, my, my promise. And so if you want to book a call with me, you just text the word help, because you're asking for help to that same number 213-409-8366. 213-409-8366, text the word help and you'll get a link to book a call with me and let's talk for 15 minutes about what you're struggling with, what you want, and I'll give you some ideas about how you can get there.

Speaker 2: 34:23

Absolutely, and Dan is a values first kind of guy. Like when I was, I always ask everyone in my audience I'm like, hey, like everyone who comes on the podcast. I asked them I'm like, hey, before you come on the podcast, like, what is the most important thing to you? Some people are like I want to promote this, I want to promote that. Whatever Dan is like, I don't even want to tell anyone. I'm a coach, I just want to provide value, Like, and so that's why I know these things he's doing are good and I would I'd recommend you check them out because there might be a value there, Even if it's just a quick conversation. You never know what you're going to learn or what you're going to take away from these different things, and I know Dan's one of these guys who's reciprocity everywhere. We know if we flower a thousand seeds, we'll get a hundred flowers, Like it's not that every person give and take, but it's more of helping out everyone, and then you see where that lands you.

Speaker 1: 35:21

Yeah, and that's it, man. I mean, I have never sold anybody anything. I've just provided so much value that the people who have a vision of their greatest selves say, yes, they have the vision of their greatest selves, not how much money they can make, but how they can exist as their most awesome, highest vision of who they can be in the world. Because, I mean, you can always make more money, right. But and that's the thing when people talk to me and they say, well, I want to make a million dollars, I'm like, okay, but who do you want to be as a millionaire? Like how do you want that? Like, okay, let's say, I get your million dollars, are you just? Is that it? Now, you're happy, now, everything's perfect? Like well, no. Like okay, great. Well then, who do you want to be with a million dollars? Like well, I you know.

Speaker 1: 36:18

Say, well, I'm gonna donate and help people. Like, why aren't you doing that now? Well, I need the money. Like, well, when you have a million dollars, you're just gonna up your lifestyle anyway, you're, it's not gonna feel any different. You're still gonna say I don't have enough money. And, frankly, a million dollars isn't that much money. I have a million dollars. It's not that much money there really isn't. It doesn't change anything.

Speaker 2: 36:40

And a lot of we don't real, and that's the toughest part is that we put so much emphasis on this money chasing. But it's really. It's like we were talking about before. It's the skill acquisition, it's the value acquisition, it's the incredible memories you make with your family, it's the incredible memories you make with your friends, it's the spiritual trips that you can go on, it's the fact that you can go to a men's retreat or whatever you wanna do, and it's that ability of saying yes and opening up your life, cause there's so much scarcity mindset, there's so long for a lot of people that they never realized the abundance the world really has.

Speaker 1: 37:22

Yeah, and it really comes down to I mean, it's exactly what you're saying, jordan, exactly and it comes down to how much discomfort are you willing to endure to get what you want. I've gone to all these different speaking events. I've gone to these different multi-level marketing events Cause I just I like seeing how people sell, and the thing that I hate is when they say things like I want you to imagine taking your entire family on an all expenses paid trip and you're paying for it, like wouldn't you love that? And yeah, that's great, that's a beautiful vision. And then they and then like so sign up, right. But what they're not saying is okay, great that you want that.

Speaker 1: 38:08

Before you get there, let's talk about how much discomfort you're willing to endure to get there right, because it's not just gonna happen right. You're gonna have to learn a lot of things. You're gonna have to, as you say, jordan, do the reps right. You're gonna have to step into new ways of being. That part of you that wants to keep you safe is gonna tell you not to do it, so you better make sure that you're willing to be uncomfortable before you sign up for anything.

Speaker 2: 38:35

And the funniest thing about that is that when I think about that, where it's like, oh, sign up. That's like signing up for a marathon you don't really like the journey you're about to go on, where it's like we gotta run two miles, we gotta run 20 miles, we gotta run 15 miles. And you're doing all of these things because the journey's so much longer than the seven days that you went on vacation with your family, yeah, the three plus years that you were grinding to even conceptually imagine that idea. And people always want this to be super quickly and you have to realize that you have to embrace the journey.

Speaker 2: 39:10

So it's about creating a journey that you really love, and not just a destination that's amazing, but a journey you really love.

Speaker 1: 39:18

That's how I like to think about it at least, and I know what's funny too, is that if you're that person who has created that situation for your family to go on an all expenses paid trip, you're gonna be the person least on vacation, right, because the light that you've created in order to do that is a light that needs to be managed, and you're gonna be managing that light. They've taken time off of their nine to five job, but if you're a badass entrepreneur, it's not like you're working all the time, but what you're creating, or what you have created, is always a part of you. It's like a kid, right? You never stop being a parent right.

Speaker 1: 39:55

You never stop being a business owner, even when you're on vacation. I'm always thinking about what's the next thing I can create, especially when I'm in my downtime, because my mind is a lot more open. So don't kid yourself, right? It's by the time that you get there, you're gonna be a very different person.

Speaker 2: 40:15

Yes, and now you might not even like the same vacations.

Speaker 1: 40:19

I know right, you might not even wanna take your family. You're like man, I'm a pig in the ass.

Speaker 1: 40:24

Actually. Now they think about it. So it's never what you think it is. It's great that Rosalind and I love my life. Last year we went to Panama right, kind of on a spur of the moment, right, and it was a great trip and it was great that we could just do it. But everything leading up to that trip was a lot of work and the trip was great. And then coming back, there was a firestorm of work and it was all great right, and while I was there I was recording videos and things like oh hey, this can help further my interest. But it's just, it's not just life of bliss because I have money. It's like buying an amusement park and everybody's like, wow, you are so lucky because you can ride the rides and anytime that you want. Well, people don't understand that when you close the doors of the amusement park like you got to fix the roller coaster and make sure like yeah, you got to sweep up and make sure that the vending machines are working.

Speaker 1: 41:30

You know it's a lot of work.

Speaker 2: 41:33

Yeah, no, absolutely, absolutely. And it's not that anything's ever going to get easier. You're just going to get better as an individual. So it's how do you get better quicker? Which is why you're listening to the Clocked In podcast.

Speaker 1: 41:48

Right, yeah.

Speaker 2: 41:49

There's hopefully some tips along the way that help you get better, because we always find ourselves in these places. You want to have the skillsets before you reach the challenge, like you want to be ready to dive in going into this, so that's why it's always good to find yourself challenges along the way that might be inside of work or might be outside of work, whatever they are. But I've always found that super helpful for me, because otherwise we're just living. You know what I mean.

Speaker 2: 42:20

Right yeah, you grow or you die. So how do you want to grow?

Speaker 1: 42:28

Along the theme of you just don't know until you're in it. I got a buddy of mine who's pretty successful in the rock and roll field and I said tell me something that most people don't know about being a rock star. And he said it is boring. It is so boring Like most of being a rock star is boring. You will be bored out of your mind, right? Because it's a lot of traveling, it's a lot of setup, it's a lot of practice, it's a lot of fine tuning and it is 10,000 hours and then a couple hours on stage.

Speaker 1: 43:08

And so that's why you have to do what you're passionate about. That's why my marketing company failed. I didn't love it, I was just good at it. That's why I'm willing to do all the things I'm doing now, like being on podcasts and talking about this, because I know I'm reaching more and more people, I'm opening up more consciousness, I'm affecting more and more lives. That's my entire life, so, and I work at it all the time. It doesn't feel like work all the time, but it's my passion, and so you damn well be better, be doing what you love, because you're going to be doing it all the time.

Speaker 2: 43:49

Yeah, and I think that's the best thing that you brought up is that when you're doing it, sometimes it doesn't feel the words we use have limitations, right. So we used to work and we don't really know what that means. That usually means boring, mundane, this, that, and sometimes it is, sometimes it isn't, but sometimes there's exciting things that happen and you're like, yeah, I mean, that's what you look forward to, those are the things I'm talking about and those are the things you look forward to. But you also got to show up for all these other things, yeah, and just in order to be there in your best presence, so for the audience. I think it's so helpful to realize that not every day people want to do stuff, but if you show up every day, it's going to be your best day.

Speaker 2: 44:34

And maybe you change the scenarios. Or maybe you're working at the front desk of a hotel, yeah, and instead of. Instead you're not really selling people, you're just helping people out. But instead, maybe your gauge of winning the day is like hey, I got five thank yous today, yeah, right. Or I got five, smile. You've got to change the gauges so that you can find winning each and every day in your life.

Speaker 1: 44:59

Mm. It's so appreciative of that, jordan. I mean it because that message, reinforcing that message, is what drives people to be better. Yes, it isn't the pursuit of something, it is creating the life that you want. Like a classic example, I have a Tesla Model X and people are, oh wow, that's so awesome.

Speaker 1: 45:29

But here's the thing Rosalind and I love traveling. We hate driving, so, and we want to pack up our gear. And pack up our gear and go travel and work and travel and work Like grabbing an Airbnb somewhere, work for a while, travel, ok. So in order to do that, I needed a car that I didn't have to drive. And so, boom, tesla has that. Awesome, it's a big car, we can put all of our gear in it. Boom, awesome.

Speaker 1: 46:00

Okay, so the price of the thing that I want is $114,000. Now, look, I'm a Midwestern Jewish guy. Right, like buying a car that expensive, I mean, I about had a coronary when I saw the price of it and it took me a while to get there and I said and, look, I don't have that money just sitting in a bank account, right. So I'm like, okay, wait a second, do I really want this? And like, no, I don't want the car.

Speaker 1: 46:26

I want the life that I just described, and the price tag on that life was $114,000. Now I could say I can't afford it, but instead of saying that, I said, okay, it's important that I create the money to create this right. And so what was my limitation? That I was living under that was preventing me from just being able to buy that car outright right, did a lot of work on it, increased my prices. That was challenging, but all of these things conspired to make me better at who I am and how I do what I do, because if I'm charging more, then I have to be delivering more value. Now, that's not. My clients can't gauge it. That's my own level of morality.

Speaker 2: 47:16

Yeah, and what we don't realize a lot of the time is that we undervalue ourselves.

Speaker 1: 47:21

Completely yeah.

Speaker 2: 47:22

Yeah, and because we don't realize the value that we're providing to people, which can be kind of challenging and sometimes you've got to keep towards that and you're gonna have bumps along the road, but you will figure out who your tribe is if you speak with enough people.

Speaker 1: 47:39

Yeah, yes, hey, I'm gonna give away one more thing. Can I do that? Sure, Okay. So we've been talking a lot about story, right, the stories that we tell ourselves.

Speaker 1: 47:50

When I was recovering from the loss of my business and having to eradicate my stories, I wrote a book called Jumping the Gap Kill your Story and Take Action, because it was the stories that was preventing me from being who I am. And so to get that book and it's a really short book, easy read, really fun just text the word Gap G-A-P same number 213-409-8366. And, by the way, with all of these things, you're not gonna go into some funnel, you're not gonna be okay, here's your free book. Now buy this stupid thing. It's none of that. You just get it right In the three things I've mentioned Gap, g-a-p. 213-409-8366,. Calm C-A-L-M same number it is and help H-E-L-P. 213-409-8366. It's all the same thing. You just get an automated text back that says, hey, here's how to get this thing. And over a thousand people have gotten this book and I get tons and tons of thank yous and it's really joyful to see the consciousness I'm bringing and the openness and the new ways people are living their life because of this content.

Speaker 2: 49:09

Yeah, I absolutely love that and I appreciate that, because it really does move the needle. You know what I mean. It shows more. So, dan, anything else. Where can people find you? Where can they reach out to you? Where can they learn about you? Obviously, we're gonna throw the three links in the show notes.

Speaker 1: 49:28

Yeah, Best way find me on LinkedIn, Coach Dan Gordon. Just do a LinkedIn search, you can learn all about me. You can go to my website, dangordonenterprisesingularcom. Dan Gordon Enterprise. You can also check out my podcast for badass entrepreneurs only. And check out a lot of badass entrepreneurs. Check out my favorite one I interviewed Richard Branson's business partner, the guy that started Virgin Records with him.

Speaker 2: 50:02

Really, cool guy.

Speaker 1: 50:03

Yeah, yeah, have I invited you on that yet, jordan.

Speaker 2: 50:06

Yeah, I'm gonna go tomorrow.

Speaker 1: 50:08

Okay, oh cool, Very cool, okay, great. Yeah, definitely wanna hitch back and get you on my show because I've done a lot of talking here and I wanna learn more about you.

Speaker 2: 50:20

Absolutely. You've been incredible. I'll throw all of that in the show notes and I hope you guys gain some value from this. Thank you, dan.

Speaker 1: 50:27

Thank you, jordan, thank you for all that you do, and thank you you, who are listening right now, because you're hung in there, you're working hard, you're out to make a difference and inspire people to their own level of greatness by doing the same. So thank you, thank you, thank you.

Speaker 2: 50:43

Yes.