#Clockedin with Jordan Edwards

You Don’t Need Fixing To Build A Great Business

• Jordan Edwards • Season 6 • Episode 288

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We sit down with Simplero founder Calvin Correli to explore “mind bugs,” the identity-level lies that block growth, drain joy, and sabotage strategy. The conversation moves from ego traps and family loyalty codes to practical methods for finding root causes, feeling what was unfelt, and building from wholeness.

• identity work over tactics to unlock real growth
• ego’s “I know” reflex and lost listening
• upper limits and family loyalty codes that cap success
• projector metaphor for mind creating circumstances
• root-cause debugging for beliefs and behavior
• releasing rejection stories through feeling and reframing
• creating from overflow rather than lack
• money, power and safety unlinked at the identity level
• health and energy practices that support clarity
• service through message, not just donations
• relationships as mirrors of self-relationship

Follow Calvin on Instagram at CalvinCorreli. Visit Simplero.com to make Simplero the hub of your online business. DM “clocked in” and share what resonated.

How to approach Calvin Correli

Linkedin: https://www.linkedin.com/in/truecalvin/

Instagram: https://www.instagram.com/calvincorreli/

To Reach Jordan:

Email: Jordan@Edwards.Consulting

Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93Zw

Facebook: https://www.facebook.com/jordan.edwards.7503

Instagram: https://www.instagram.com/jordanfedwards/

Linkedin: https://www.linkedin.com/in/jordanedwards5/



Hope you find value in this. If so please provide a 5-star and drop a review.

Complimentary Edwards Consulting Session: https://calendly.com/jordan-edwardsconsulting/30min

SPEAKER_00:

Hey, what's going on, guys? We've got a special guest here today. We have Calvin Corelli. He's the founder and CEO of Simplero, the multi-seven-figure software helping creators and entrepreneurs build real businesses with souls and intention. He's one of the most thoughtful founders I've ever met, someone who blends entrepreneurship, identity work, and spirituality in a way that actually changes people. Today we're going to dive into his journey, his philosophy on mind bugs and why real growth happens when we finally believe we're enough. Calvin, thank you for coming on hashtag clocked in. So for the first question, you've built in a multi-seven-figure company and you're living a life of freedom, like real freedom. But what was the moment you realized the biggest breakthroughs weren't coming from strategies, but from changing who we believed we were? How did that how did that happen to you?

SPEAKER_01:

It happened um early and late is the truthful answer. Like I was I I started as an entrepreneur as a very young young guy. Um both my parents were entrepreneurs. So I was in the in that world very early on, but I kept running into like upper limits, like blocks. And so I realized I got into my my personal development journey in mid early early 2000s, like 2003, four or five-ish. Um, and that led me to like I started the traditional way of like personal development. I was I was super scared of any of that stuff, right? So it's like give you some strategies. I learned a little bit about like limiting beliefs and that kind of stuff. It's like that's exciting. And then that journey, when you start on personal development, it just kind of leads to spirituality eventually, because there's no answers, like there are no real answers in in just like personal development. So I worked with a spiritual teacher and it just completely blew my mind open. But then, like, actually, actually getting it, actually integrating it, like that was a long journey. And it wasn't until I would say like last year, maybe a year and a half ago, that it really started clicking. And it's it's such a slippery thing because our ego wants to co-opt everything and just be like, Yeah, I got this, yeah, yeah, I got and but just like continue to use it for its own purposes.

SPEAKER_00:

What's an example of that? What's an example of that?

SPEAKER_01:

It's like when I talk about like identity and and like who are you, who are you really? Um, then it's like, yeah, yeah, I got that. Yeah, I got that. Yeah, I get it.

SPEAKER_00:

Like it's like the the classic, I know, I know, I know. And it's exactly it turns off your listening. So for anyone listening right now, if you ever tell anyone I know or I get it, uh I I already know that one. You're literally turning off everything that's being said, yeah.

SPEAKER_01:

Or like, you know, I've I I've already done therapy, I've done like 20 years of therapy. Like, I got this. It's like, yeah, but there's something there's a piece here that's that you didn't get to, right? It's like, and that's the invitation, we can do it now, or we can not. It's fine. I had a a uh my mom had a sister who was uh who was um they went to see my mom and her sister would go to see this like clairvoyant psychics, mediums, whatever, every once in a while, different people they'd go together, but they would go in separately to talk to these to these people. And every time after one of these meetings, my mom would ask her sisters, like, so so what did he say? Like, what did you say? What was the thing? And and she would say, Oh, they all say the same thing. I don't want to do that. And we don't know what it was. She never told anyone what the thing was, but I think it's so so uh symptomatic of like how we work as humans that we will like we will go to therapy for 20 years, or we will like do the work or work on the limiting beliefs or whatever, but we won't go there. There's some pain, there's something that our psyche is just so scared of going to visit that place because it's like the thing that was like that we disowned very early, or maybe it's something that we brought into this life, or whatever it is, but there's some place where it's just like nah, I'm not going there, and then we will work forever, like from like around that, trying to fix all these other things forever and ever. And the whole time you're just as you're doing that, like a classic thing is like, well, I'm working on myself, I'm working on myself, I'm doing all this work on myself for like 10 years, 20 years, whatever. And everything you're doing to work on yourself is reinforcing a core belief that you're broken, that there's something wrong with you. That's it, there's something to fix, and that happens because you're identified with that self, the ego self, the small self that thinks you're separate.

SPEAKER_00:

Yeah, yeah. That's fascinating. I've never really thought about it that way because you're absolutely right. When we sit there and we put ourselves in these ideas of we're always getting better, we're always improving, that implies that the version of ourself isn't good enough in this moment.

SPEAKER_01:

Exactly.

SPEAKER_00:

That's why I think a lot of us struggle with we're not enough.

SPEAKER_01:

Exactly.

SPEAKER_00:

Yeah, it's a constant challenge.

SPEAKER_01:

Yeah, that's the lie, right? And it's it's you can't not be enough. Yeah, like what does that mean? Enough for whom? For what? Like it doesn't make any freaking sense. Yeah, but that's the thing where where what I look at is not limiting beliefs, because it's usually not like it's not like you're going around thinking, oh, I'm not enough, or I'm broken. Like, those are not the thoughts. They're so they're not limiting beliefs in that sense, they're deeper than that. They're the identity, they're how you see yourself. You see yourself as someone who's broken, and then your mind is going to find evidence of that in your circumstances, and it becomes so fucking convincing because it's so good at finding that evidence, right?

SPEAKER_00:

Yeah, no, absolutely. Uh, we don't realize it, but there's this thing called the RAS, the retrict retriculator activating system, where if you start to see things and you guys, the audience has probably seen this where they might have purchased a car and now everyone has that car, or you got or you move to a new area, and now everyone is living in that area, and you start to see the patterns over and over again, but there's a lot of subconscious patterns that Calvin's kind of hinting at that you experience over and over again until you face that, until you're ready to go. I'm not, I'm just not gonna accept that anymore. That's not who I want to be. So, for you, what when did you enter into entrepreneurship? And how was that, how did that feel with purpose? How how did you kind of go about that? Because there's two sides of it. There's always the personal development side of I'm good enough, like we can go after this. And then there's like, hey, we actually got to make a business that works.

SPEAKER_01:

Yeah. I got into you know entrepreneurship when I was 12 years old or something. I was just making software, selling it some people that I knew mostly mainly through my parents. Um, so I was kind of oriented that way. And I was always I only really held I worked a bit for my mom's company, I worked a bit for my dad's company growing up, and then I worked for one business for about two years in the US 25 years ago, and that's other than that, it's always been working for myself. So I don't have a lot of experience working for anyone else. I don't know what that's like. Um but it was it was um really for me it was it was easy to build a business that worked well, but then I would run run in against the run up against these these like upper limits, and it's like one of the there's been so many different things where I've been excavating like what those are. One of the big ones was when I realized I had this whole coding that said who we are in my family are people whose lives are good but not great. So if I'm if my life is like if my business is thriving, my relationship, my marriage is awesome, my body and my health is amazing, and everything's just floating, then I would be disloyal to my family because that's not who we are, and that's not how we relate. That's profound, and yeah, it was like I was visualizing, all right, like dream business, dream body, dream relationships, and then I noticed I just felt really sad. I really felt really like it was it was so much pain. I was like, what is that? Yeah, what is that? But yeah, that was what it was.

SPEAKER_00:

And how how'd you start to adjust that? Because there's definitely people in the audience that are sitting there going, I want to become this next version of myself, I want to see myself in this, but no one in my family's ever done this, no one's really taking that lead, no one's been the one.

SPEAKER_01:

You the the beautiful thing about this work is you just need to see it, right? You don't need to spend 20 years in therapy, right? It literally is just seeing the pattern, but it's seeing it specifically. And this is where like I I'm a software engineer, and so I have this engineering mindset. When you fix a bug in the software, yeah, you don't just like fix something, you need to take the time to really figure out what is the root of this issue here, so we fix the right thing and not just a random thing, right? And so you don't, so you actually fix what is the core thing. And like I'll I'll literally give you an example from today. So we were like in Simplero in my software, there's like a button that you would click and then it it goes gray and disabled, so you can see that something's happening, but then it comes back before it then sends you on to the next page, which is really weird. And then I was like, well, let's fix that, but let's do it generally so that all right, when the next thing is a redirect, it just stays that state. And then I looked in like, oh, someone already did that. Okay, is that broken? No, actually, someone wrote some other code to duplicate something we already had, and that wasn't so it's like taking the time, I could fix that, I could just make a hack right there, but I can go deeper and find like what's the ultimate root cost, cleanest fix here. And so the cleanest thick is fix is like, why do we have two pieces of code for roughly the same thing that are just different? Like, fix that, right? That's the real fix here. Maybe that's too much work for what we want to do right now, so we put that aside as technical debt, but then we just we make the generic, the general fix. So now we just have the same thing in two places. Like either one is okay, but we got to get to that level. And I find that even software engineers actually generally are not very good at that, like it's a special skill of doing that, but then it's compounded when it's when it's you, right? Because there, as the saying goes, you can't read the label from inside the bottle, yeah. Because again, these are not thoughts in your head, it's just how you are, it's your identity, it's how you see yourself and your and your place in the world. So you're not gonna see it. Like it's taken me years to train myself to see it for myself, and so now I've gotten pretty good at it, but there's still, I guarantee you, there's still tons of things that I'm not seeing in myself.

SPEAKER_00:

A hundred percent. And like when you started to describe that to me, it made me think of the person whose car is broken down and there's tape around the bumper, and they're just trying to exactly and they might have the money to fix it, but in their head, they're just like, This is my life, like, this is what it is. Like, I don't have that standard to where I want to be.

SPEAKER_01:

Yeah, and most people just live like that, like it's just they live disorganized, their businesses are disorganized, the whole thing is disorganized, and that's just not how I roll. But so to answer your question about like how do you fix it? You see it the moment you really see it clearly, and the next step that I take people through is see where it came from. So, like, for example, like one of my coaching clients, um, she has this thing where she built this incredible business with thousands of members that were learning from her about how to paint, but she lived in terror of them leaving. Because what if she said something wrong or did something wrong, and now they were upset with her and they would reject her and leave?

SPEAKER_00:

She's never gonna be authentic, yeah.

SPEAKER_01:

Exactly. Well, and it's like she has a successful business making millions, but she's exhausted, right? Imagine what that does to your to you physically. Like I know that it's very your physical health is one of your pillars, and you can eat healthy all you want, but if you're constantly living in a state of terror, yeah, that people are gonna leave and reject you, and that might threaten you financially, but even more just emotionally, the rejection from people, that's a really painful place to live, and that's gonna make you sick, physically, literally.

SPEAKER_00:

Yeah, a hundred percent.

SPEAKER_01:

And so once we saw that, I'm like, where did that come from? Because I once you see not just the pattern, but you actually see where it came from. And in her case, when she was a teenager, she was part of a group of other girls. There's maybe like 10, 15 of them, and then one day, from one day to the next, they just started like leave they they were they start stopped wanting to be with her, and nobody ever said why, nobody ever explained anything. It was just like all just like no, we don't want to hang out with you, and it was so painful for her, so painful, and the meaning that she made it up in her head was that she did something wrong. Yes, I said something wrong, I did something wrong, I don't know what it is, but I have to find out what it is, and so she goes into her head over like over speculating on like what might it have been, and then from that moment on for 30 plus years, she's lived her life in that state of oh my god, if I say or do something wrong, they're gonna leave me.

SPEAKER_00:

Yes, whoa, and it's amazing that she even built the business that like to not revalidate herself and rearrange those beliefs is incredible.

SPEAKER_01:

And the way it works is that you're you will like life is gonna present you with circumstances, you will create the circumstances in your life where you get to face this again somehow, yeah. Because the whole point is not the business, the whole point is to face this lie, the mind bug, and realize oh, it's it's it's crap. So we look at that situation, we we feel that girl in that moment, she didn't allow herself to feel the pain of that. So we just take a moment to just be with that, let her feel, hold her, embrace her, like like energetically, just be like, I get how freaking painful that was. Oh my god, terrifying. You feel hurt, you feel rejected, and then we look at the meaning. Oh, they rejected me. Is that true? What if what if you were spared? Like these these if people can do that with you, they're not friends, yeah. They're not people that you want to be friends with, so you weren't rejected, you weren't you were spared. This they get they they did you a favor by showing you who they were, and you didn't do anything wrong, you just did what you did, and they did what they did, and none of it is bad or wrong. And so once you start, then you unravel that, and then as soon as you do that work, you don't have to do that again, ever again. Like, that's why I don't get people who are in therapy for 20 years, it's just because you never get to the root, you never get to the real issue here. Because once you get that, it's like, oh crap, yeah, I see it, and it will never have that power over you, and then neuroplasticity kicks in where, like, yes, it will still come up in situations, but your mind won't go there the same way, it won't have the same pull over you because you won't believe it to be true, and now you can spot it pretty quick, and then you can just be like, Oh, yeah, I know this place, it's a lie, and then you come back, and then pretty soon that whole neural pathway starts to just be overgrown, and like you don't your brain just isn't go there anymore, and that's freedom.

SPEAKER_00:

I love that. I love that because we're we're in in our minds, we have all these mind bugs in our minds, and we don't work do the work to go through them to uncover all of this, then we don't have the awareness. So, is there anything the audience could do in this mode? Like, is there any questions they can ask themselves or to find out what some of these are or bring awareness to them?

SPEAKER_01:

Yeah, yes. I mean, so my first question with a new client is always like, What is your challenge? What are you struggling with? And then I just listen to what they're saying, and the filter that I'm listening through is what do you have to believe about yourself in order to experience this, in order to see it that way? Yeah, and there's like a core tennis mind bugs that are kind of the big categories. Things like um I'm I'm not enough, or I'm not good, or I'm bad, things like uh I don't belong, I'm not wanted, I'm not safe, I'm not gonna be okay, there's not enough. It's like things of that nature. So I look for those buckets, but then I look for like what are the specific words that they use, and like what is their specific kind of version of that, right? But like a big one for a lot of people is like we talked about in the beginning, like I'm not enough, yeah, I'm not worthy. Um yeah, or I'm not gonna be okay.

SPEAKER_00:

It happens to everyone, and it doesn't even have to be a big like I'm not enough in regards to all this stuff. But I mean, once you start diving into the work, you can start to see times in your past where they're very micro moments that occurred, and it might have been someone like like your parents were just like playing on their phone and they didn't even give you attention, or like it's it's so micro, it's not like everyone's like, Oh, I got abused or I had this terror thing happen. Like, that's much more terrible, and that becomes much more obvious, but there's still very micro ones that occur to people. Like her friends left her, and what does she know? Her friends might have all moved away and she didn't know about it. Like, you know what I mean? Like a lot of this stuff we don't even know what happens, we're not sure how this occurred.

SPEAKER_01:

So maybe she says something that that like brought them in touch with some pain that they just weren't ready to deal with, and so it was easier for them to just like not hang out with her, like, or like I don't know, she was too happy and they just like to be sad. Like, who knows, right? It could be all kinds of things, doesn't matter, none of that matters.

SPEAKER_00:

Yeah, it just matters about how you feel about it and how you're showing up for it.

SPEAKER_01:

Yeah, and I believe that we actually come into this, I believe that this is the only thing that matters. Like, really and clearing your mind bugs is the only thing that matters, period. And I think that the way life works is that in between lifetimes, I believe that we were infinite souls that have multiple lifetimes. I also believe that time is only an illusion of the mind, it's not how reality actually works. Everything's just one soup that's all at the same time. But we have multiple experiences on this planet, yeah, and we're on different planets, who the fuck knows? Um, and different multiverses, whatever. But in between these lives, and again, like time is just an illusion, but like let's play with it, in between these. Lives we plan out. Oh, all right. In this life, I want to come up against the barrier that I feel like I'm unworthy. Let me deal with that one. Let me look at that one. I also want to add some of the like, I'm not safe or I'm not going to be okay. And like, I want it all linked to money. And um, and then I want to have this like experience. Like, you literally plan it out. Like, there's actually there's a great book called The Holographic Universe where where he sh he like through he talks about how hypno hypnotists have taken people back to that in-between life stage. Most people talk about going back to past lives, but you can take people to that in-between life stage, and they're like, Yes, I planned to be raped in my 30s because I wanted to have this experience so that I could blah blah blah, whatever. Like, that's one of the examples in the book. So I believe that that's why, like, we come into this world for that reason, and to to you know, create the conditions that would install those mind bugs in us, yeah, so that we can then face the consequences of that in our circumstance, so that we can then clear those mind bugs and remember who we are. And really, my whole project is the upgrade of humanity from that like limited 1.0 version where we think we're a separate being in a separate body and that we're here to survive and amass success and fortune and fame, like all the things to recognizing that we're just pure spirit, pure awareness, pure consciousness, and we are everything that we seek. Right, we want a successful business so that we like feel like safe or feel like we're worthy or good enough or lovable, or we feel free, or we feel powerful. Um, whatever we think that the business or the money is gonna give us, those are all who we are. You are you're not free, your freedom, you're not abundant, your abundance, you're not you're not lovable, you are love, you're not powerful, you are power. Like all of those are things that we already are inherently in our two pronoun nature nature. We just forget. That's fascinating.

SPEAKER_03:

That's the whole game.

SPEAKER_01:

That's the whole game. And once you do that, then you can actually build a business from a place of of overflow, of course, like already being full and just being the joy of creating, just like you know, my son loved building towers in Lego or whatever, just because it's fun, not because, like, oh my god, once I build this tower, then I'm gonna be someone like this is how that works. It's just like I love like I love singing in the shower or whatever.

SPEAKER_00:

No, I try and I talk to a lot of my clients about that, where they're like, I want the destination, I want the destination, I want the destination. I'm like, you gotta if fall in love with the journey if you want to get to the destination, like you gotta start to enjoy the work because the biggest challenge for a lot of us is that we see ourselves one-sided, like even for you, like uh you most people would look at you and go, Oh, entrepreneur of a business, not all this spiritual, not all this ideas, people don't see both sides. So, for you, how is it developing both sides of you? Because this isn't most of us that just identify I'm a software engineer, you know what I mean? I'm a podcast. It's hard for us to identify 10 different things. So, for you, how do you jump between kind of identities and kind of see yourself differently?

SPEAKER_01:

I just I do I'm I don't get attached to any of it, I just do what I do, I don't tell myself a story about it. Like, I just I in my like I will go straight from a coaching call where people are crying because they're finally feeling freedom and relief and all that, and then I'll go straight into like a call with my engineers solving some like gnarly and technical issue, or on the same coaching call, we don't just talk mind bugs, we also talk strategy because most people make strategy really complicated, or they only have like one model that works for everybody. Yeah, so I love the strategy piece, I love the strategy piece. It's just that without unless you clear the mind bugs, the strategy piece is not gonna help you, yeah, it's not really gonna do much for you. Um, so we jump back and forth like like someone's crying, and then like the very next person is like, Yeah, the open rates in my emails are like the show of rates on my webinar, and like what do we do about that? And I love it, like I have no problem with that.

SPEAKER_00:

Like, it's not it's not one of it, it's all of who you are. It's not and too many of us put ourselves in that silo of I'm the strategy guy, or I'm this or I'm the spiritual guy, and it's more to be authentic to who you are and find the things to actually help you.

SPEAKER_01:

I don't think life makes mistakes, yeah. So, whatever gifts you're given, you're here to use, yeah. All right, and they might serve different purposes, or maybe they might also all be in in service of the same purpose, doesn't matter, yeah. But they're all there for a reason, use them.

SPEAKER_00:

Absolutely, absolutely. So, Simplero, when did you start it?

SPEAKER_01:

2009, 2009.

SPEAKER_00:

2009, right? Great depression, worst time to start a business. That's what they say. How how did you kind of have that mindset going into building that business? Because I know a lot of people try to blame everything on the economy or we're in a recession, we're not this, that.

SPEAKER_01:

Like, how do you I've never paid attention to that? Like, I don't care. I actually like the downturne because I saw this during the dot-com boom. Um, you know, 99 I quit university to go work for this company in Boston in the US. I was born and raised in Denmark, so I moved to America to work for this company. And at that time, there's so much money in tech, right? Everybody was pouring millions and millions of millions of dollars in of VC funds into like silly companies, and it made it much harder for a legitimate sustainable business to compete, of course. And so once all that money kind of flushed out, um, the the early I remember like 2003-ish time period was the best period ever. Like all the VC money was was out, it was back to craftsmanship and people who love building stuff for the web. And like some of the most amazing things came out of that. Ruby and Rails, which my friend David created like as a web framework that we use for some Plairo Basecamp. He used it to create, he built that to create Basecamp. If you've heard of that project management platform, um that happened during that time. Um, I was in came on like in 2005. I jumped on it immediately, loved it. Um, so I've always loved building during a downturn. There's you know, it's more quiet, you can focus more. Um, and for me, it was like I got into coaching in 2007. I took the took the education to be become a coach. I worked with this my spiritual teacher. I saw how this was all instrumental to entrepreneurship. Yes, like it's not like something on Saturday, it's not something that's like a little bit like it's at the core of it. Because like, what is entrepreneurship? It's creating something that's never existed before. Yes, and ideally, you wanted to be something that that's an expression of who you are and why you're here, right? I saw so many tech entrepreneurs who are just like trying to do something that would make money. Oh, it's kind of like a Facebook meet like Uber mashup of like blah blah blah, whatever. Like Uber wasn't around at that time, but you get the you get the idea, right? It's like, no, like, and then that like you put VC money into it, and then you're like, Yeah, that could be like, but it's all mental, it's all up here. I'm like, here. Actually, we bought the domain startfrontheart.com. Because I'm like, what's here? What about the heart, right? Like, it's like let's start something that you actually feel passionate about. Um, what's his face? The Paul Graham, the the white commentator guy, he wrote this essay called No Startup Ever Died Mid Keystroke. He has a way with words, I love it. And it's like, as long as you keep going, the startup's not dead. You might have run out of funding, you might have like fired all your employees, like you might have like pivoted a million times, but as long as you're still freaking typing on that damn keyboard, yeah, the business is still alive, like keep going. And so if you're in it just because you think it's gonna be a quick win and make you some money and get an exit, whatever, then when it gets hard and it will, then you're apt to quit, right? Yes. So if it's something that you're like, this is why I'm here, this is my purpose in life. Like, let's go, you're gonna stick with it. I'm I'm doing Simplero 16 years in, I still love it as much as I did in the beginning. I love it even more because I'm I'm I'm better. Yeah, um, that's what you get.

SPEAKER_00:

Yeah, and we don't really we don't realize I love how you look at work as like a good thing, not one of these like, hey, let's try to make as much money as possible and run to the next activity and the next thing and the next thing, and it's like, no, let's build something powerful that's actually impactful.

SPEAKER_01:

And then we love doing right, but success is now, success is not in the future. Like the whole, like every single person that I know that has done an exit, they all feel depressed. Like you always have a depression following an exit every single time.

SPEAKER_00:

Well, it's it's interesting because the conventional, uh, like I would say the normal W-2 employee, like the normal employee is always like, success is a monetary place. And they're always like, once I get to this monet, that person's more successful. You hear all the wording, and it's like you don't even have a definition of success for yourself. Like, it's not about money, it's about how you feel and about how the world and so not. Yeah, I want the audience to realize that because we we set these definitions of success, and it's like you have to reset, you have to recalibrate what success is to you. We're sold, all of us are sold. Hey, if you get the house, the car, and all this, that's success. That is not success.

SPEAKER_01:

No, and what happens is once you get there, I got this email. This was like 10 years ago, more that like I was blogging about some of these things. I got this email from this dude, Eric in San Francisco. He was a co-founder of some like mobile, mobile social gaming startup for like back then, and he emailed out me out of the blue saying, Hey, like, I read your blog, I'm really in intrigued here. I founded this company, we just got an offer to buy the company for$300 million, and I feel depressed. I feel more depressed than I ever have in my life. And the reason why is that he had always chased that outcome, that money, and now it was within reach. He hadn't signed the deal, but it was within reach, and he realized, oh shit, it's not solving anything. Yeah, it's not solving that void, that feeling that I have in my heart. Yeah, and now where before I had a strategy, I thought I knew what I needed to do. Now I'm lost. Fuck the pain's still here. I and I thought this is gonna fix it. It's not like what do I do, right? So that's a very painful place to be. It's also a beautiful place to be, it's a good place to be because now you can ask the real questions, but but it's like the earlier you start to ask those questions and realize that's not the fucking answer, the better it is. There is a clip that went um viral on X over the weekend or this week with Nicole Shanahan from a podcast. Did you see that?

SPEAKER_00:

Uh no, what was it?

SPEAKER_01:

So Nicole was the was married to Sergey Brennan, right? Tech billionaire. So she's a tech billionaire wife, and then she became the the vice presidential candidate, the running mate of RFK Jr. Oh, during his candidates of presidency. And she tells about how these billionaire tech wives have been roped in by the Democrat machine to support their causes. But the way she explained it is that these tech wives are deeply miserable. They run multiple properties and like tons of staff, and they have chronic staff issues, always staff issues. Their marriage sucks, their relationship is in shambles, it's not good. And so they have this like void of meaning, and so they take and and they have all this guilt over having all this money that they didn't do shit for, and they they feel unworthy of, and so then they channel their billions of dollars into all of these social justice causes, like whatever, to make them feel them to make themselves feel good in the moment with no concern for whether that money is actually doing any good for the people it's supposed to help.

SPEAKER_00:

Yes, right, but it just speaks to like no, money doesn't solve anything, and the gr the grass isn't always greener, it's not always better, and people don't realize that because if you're running a company of billions dollars or trillions of dollars, you don't get a hangout with your partner every day, you don't get eight hours with that, like well, and exactly, and like if your business gets big enough, chances are you're gonna get a call from somebody somewhere.

SPEAKER_01:

Like there is the famous Jack Ma situation in the CCP in the China China, right? Where he's like this tech billionaire, and all of a sudden he's like gone. Like uh nobody knows where he is, it's in jail somewhere. I think you have to be naive to not suspect that something similar is happening in the US, not that you're put in jail, but that someone probably has something on you and now you gotta play ball, right? Yeah, so it's like yeah, maybe just stay below the radar a little bit. Like, I was I was thinking about this too because one of my big contexts was or mind bugs was around feeling powerless. And I had this coding that said, Oh, when only I have enough money, then I will be powerful. And then I realized, oh, wait, look at two famous billionaires that some people love and some people hate: Donald Trump and Elon Musk. Yeah, Donald Trump, billionaire, even was the fucking he is, but he like after his first term, he he was a former president of the United States, massive audience. They were planning to put him in jail. They try to put him in jail, and before that, they made a change to the law so that if you're convicted, they will yank your Secret Service protection in jail. Yeah, they made that change leading up to it. So the plan was to put him in jail and then probably be able to assassinate him and call it suicide. That was the plan. So being a billionaire doesn't save you, being the most powerful, like being the president of the United States doesn't save you. Elon Musk, if if Trump hadn't won, he would probably be in jail now. He would probably be stripped of all his companies or bankrupted or something because they were going after him for a variety of reasons. One of which is he like he bought X and like free speech, and and he supported Trump. So, like, but but point is that power is who you are, it's not something that you can ever find externally through money or any other means, and really recognizing that, and recognizing that all of the emotions and all of the feelings are all internal first, then it becomes external, and people start to do it.

SPEAKER_00:

But if you don't give it to yourself, you're not gonna find love. If you don't give it to yourself, you're not gonna find power.

SPEAKER_01:

If you don't give it to yourself, you're not gonna have these things, and it's even worse because usually those things, those feelings that we're ultimately after, that are our nature power, love, safety, belonging, whatever that are worthiness, they're inalienal, alienable, they're they're inherent in your nature, but we disown them. Yeah, it's like when we fall in love with someone, we we're like, oh my god, you're you have this thing that I have too, but I just disowned it. And now with you, I get to feel whole and complete because now I get to have that and feel that and experience. Like, no, I had that the whole time. I had just disowned it. I had I like set it aside.

SPEAKER_00:

That is one of the biggest things ever in relationships. Like, I I talk to coaching clients, I realized it for myself. Like, whenever you meet a relationship, like you should be at a nine or a ten, and that other person should be at a nine or a ten, and then you guys together get to like a 20. But people don't think about it that way. They're just like, hey, I'm at a four. If someone could help me get to a seven, then I'll be happy. And if I if I don't have their love, then I'm gonna be sad. And it's like, no, you have to love yourself first. Yep, then you can start loving other people, and yeah, I it happens all the time where it's like we're like we obviously people have ups and downs, but it's you need to find that alignment in who you are and what you want to be around.

SPEAKER_01:

Yeah, yeah. So the part, so the part that we disowned, for example, for me, like as a young, as a like an infant, basically, like a baby, there's some part of me that like felt like I was in a power struggle with my dad, is something that's gonna come to me after all of this unconscious, right? But where I felt like, well, if I'm too powerful, then I'm not gonna be safe. Like, we all do this as kids. We come into this world intuitively, we know that we're completely dependent on the adults here, our parents or caretakers, whatever, to keep us safe. So we make this bargain that says, I will be who I think you want me to be, so you keep me safe. We all do this unconsciously, and so one of those bargains for me was I can't be powerful because then I won't you won't keep me safe. All right. And so now what I have is a coding that says, Oh shit, you can't be powerful because then you're not safe. And yet I'm striving to become powerful, and I in my mind I've linked it and said, Well, if I have enough money, then I will feel powerful. But my unconscious mind is still scared as hell of feeling powerful. So, what's it gonna do? It can only do one of two things either it sabotages me, so I never make that damn money, because then I would have to be powerful, and that would be really scary. We don't want that, so it's gonna make sure I never hit the goal, or it's just gonna move the goalposts. So now, yeah, when I hit a million, I'm I'll feel powerful. Well, when I hit 10 million, I'll feel powerful. Well, when I hit 50, 100 million, whatever, like one of those two things always happens, right? Yeah, and oftentimes it's a sabotage. So you're working, you say you want to make money, but subconsciously you're very committed to something else because you linked power to money, right? So we can unlink that and realize that power is inherent and that, yeah, it's actually okay to be powerful. Now you can just feel fucking powerful, and now you you you take the brakes off and you get to actually build the wealth that you want. Like, I'm all for building the wealth and the money and the six, like all of that. I want everybody to have that, and you absolutely can have all that. It's just let's let's you know, you know, let go of the brakes first.

SPEAKER_00:

Yeah, and not hate ourselves until that exact moment. Because the amount of people that I know that just hate their lives until the exact moment, and then they get to the moment and they're like, This is not it. Like this, I thought I was gonna get better.

SPEAKER_01:

Yeah, why did you get better? No, exactly.

SPEAKER_00:

Yeah, because they wanted the external to try to solve that, which it doesn't solve. So at Edwards Consulting, we have five pillars, and it's mental health, physical health, community service, philanthropy, spirituality, and relationships. So I'm gonna ask you, Calvin, just however you want to answer. But on a one to ten mental health, how are you feeling today? Like in this. I'm not 10. 10 out of 10. How are you at 10? How are you at 10? Because the audience is sitting there going, oh, Calvin's got it figured out, he's got the entrepreneur. Like, what are you doing to be at that 10?

SPEAKER_01:

What I'm doing is I'm realizing that everything, like the only thing that matters is the mind bugs. So whenever if there's ever anything, so we recently moved into this house um like two weeks ago, and it's incredible. Like, you can't really say this. the the studio the office out in the garden but i got like the the pacif pacific ocean right out there sun is shining it's beautiful like zemember 4th and i'm like way too hot here got the pool we got like the the like two more rooms that we than we really need it's the most beautiful kitchen like it's it's amazing it's beyond anything that anyone in my family has ever lived in like period and it's triggered me so much to move into this house like all like I mentioned like the the whole like disloyal to the family if you're too too successful and stuff or through that but like it's common that when you then expand some of this old stuff comes up again right yeah it just comes up but then I don't worry about it so I'm like it'll come up and usually for me it comes up in the middle of the night so I'll wake up at like three or four a M and I have to go pee and then it like it just starts like oh my god like then I start to get worried about like what if I can't pay the rent and the money and like blah blah blah and it's not rational it's just all the irrational stuff what makes me a 10 out of 10 is that I'm not worried about I'm not scared about it. I don't shy away from it and I I actually realized for me money has always been like the biggest of the mind bugs the mind buggers for me for some reason like years ago I had this I got this feeling like I my worth is so low like it's like negative so much like I have to be a multi billionaire like a Steve Jobs or Bill Gates level success by 30 or I shouldn't even exist. I shouldn't take up space that belongs to other people I shouldn't breathe the air that belongs to other people like that was the I don't know that was the mind book that was running the show. And I tried for so many years to overcome it by like yeah I am worthy and feel uh and it was only when I really got to the root of it and realized how absurd it is and really but also really felt that boy that felt that way that felt so unworthy that it that it that it let go. So for me it's like the money is the last frontier if you will and so when I have these like middle of the night where I wake up I'm just like okay let me just be present with what is what is the what is the lie here or what's the what's what's coming up emotionally which version of me is is needing to be held and felt and been with and then I'm just I'm here for it. Maybe it takes 10 days maybe it takes a month maybe it takes 10 months I don't care. I just know that as long as I stay present with the with the process and I'm not resisting anything and I'm constantly noticing where what is it that I'm thinking and believing that makes me feel this way I'll move through it and then it'll be done when I look at other areas of my life I used to be super insecure socially like feel so wrong and like the unwanted and not belonging and not fit in and like feel like I was fat and like all of these things that I've just like it's just not true. Yeah burned through and I don't like now they just it's just silly so I know this is the same I'll just burn through it and then like I'll be free.

SPEAKER_00:

I love so that's why it's a 10 out of 10 I'm I'm I mean I I think it's incredible because it lets people know that even if they're having issues or challenges that there's freedom on the other side of that as they become free.

SPEAKER_01:

And as long as you don't make it a problem that whatever comes up comes up no it's the opposite it's a gift that it comes up because it was there the whole time I had something come up there was like the phrase that came to me was like I'm nobody and if I could just be anybody other than who I am then I would be somebody oh my god like that's like I remember like 20 years ago or something maybe with my first wife we were visiting Amsterdam and we were in this like shoe store it's so crazy like these memories we were in this shoe store and it was it was tiny but it was really beautiful it was really cool it had like these colour light like round shape to it and had shoes and I was like it just like it came over me I just want to be whoever owns this fucking shoe store. If I could just be him then I would be good enough like it's so crazy but like that that pattern was in there the whole time it's just that it didn't surface until like this moment in that way and another one like like uh the like six months ago or something that came up was like and it was like it's like when you get to the specific one you can just feel it and you feel the energy shift and that one was like I'm a worthless piece of shit. Like that was the energy of the thing that was in there the bugger that was in there and when you realize that all of this is good it's good that it comes up because it's in there and if you can just be with it and be present with it listen to it notice what are the thoughts what are the thoughts beneath the thoughts with this feeling underneath the feeling and just be with it boom that's it and this is the purpose of life the purpose of life is not to be make a bunch of money so you can put it on the luggage rack of the like you feel a car or whatever right or like yeah you made a bunch like I had an uncle my my mom's sister that I mentioned earlier her husband was they were very wealthy like super wealthy by Denmark standards like hundreds of millions maybe or at least like close to a hundred million US or something and he got Alzheimer's and he died and she got like miserable and then she's like it happens like it's there's no there's no end right that's why you got to live the life in the moment and just enjoy and try to make the most of it and get past the buggers exactly and the sooner the buggers come up and the sooner you just like let them see them and let them move through you the more freedom you get to experience the more love you get to experience the more abundance you get to experience or the more you get to be that yeah that's the game that's the game not the other shit that's awesome the circumstances we're not like it's like it's like when you're in in in an old-fashioned movies theater right and you sit there in the seat and you're looking up on the screen and the screen is your your life circumstances like your house and your wife and your kids and your money and your car and like whatever your business your team those are your circumstances like where do they come from right where do they come from it's like most people like they try to like how do I oh yeah and this up here and then like how do I change that and it's like they're up there with their sharpies trying to like paint on the fucking on the on the on the screen when in reality yeah it's coming from a projector room out in the back and there's light that's blasting on this film strip and that's what's creating the thing that you see that's your life the light is your if is you the light is who you are it's your spirit consciousness awareness pure essence that is who you are the film strip is your mind all the shit in your mind and everything in your life is just a projection of what's in your mind and so fix the fucking mind and then and then the circumstances change but then but then you don't care like it's not like oh when like no you just do that yeah yeah that's incredible yeah wow what I'm gonna ask you about physical that might have been the best mental health answer I've heard oh yeah we're gonna listen how is that big physical health on a one to ten how are you feeling feeling amazing I mean I'm gonna go 10 um I'm 51 I've I've never been been fitter never felt better no pain no medication what are you doing what are you doing to stay on this fitness because I know people say as you get older it's harder what are you doing there's just so whole like when it comes to society when is that a mind bug as well is that a mind bug of course it is of course it is when it comes to society there's this concept of like managed decline well you know Europe America is like past its peak we just kind of kind of managed it on the way down China is ascendant India is ascendant whatever bullshit but we're only like past the peak if we are in our minds right if we believe that we get to be whatever the fuck we want um I mean I have I've had I'm just sorry I was gonna cut you off but I I've literally had 22 year old friends who are like oh man can't get out of the chair I'm old and they're drinking beer and doing all this stuff and then I see some 80 year olds who are like I'm a young buck.

SPEAKER_00:

I'm a young buck chip or S can be I'm ready to go and you're like how are these people the same and obviously different they're not the same but it's just this idea of like you get to decide how you feel you get to decide who you are.

SPEAKER_01:

Yeah yeah yeah so yeah so yeah people have the same thing thing with like with being oh yeah now I'm like 50 or 60 or whatever. So yeah it started to have some back pain like I'm I I'm not so flexible anymore blah blah blah like it's crap. So my routine is basically my wife handles all my food and it's it's uh not all because I eat a slice of pizza or steak or whatever whenever I want to but but you know when I'm home she takes care of all my food and it's medical medium uh if you're familiar with this guy Anthony William it's like we start with lemon lemon ginger what honey water um and then there is uh uh 32 ounces of celery juice and then there is a yeah like we share a whole aloe vera leaf just the gel between us just to eat was really good for your for your intestine a shot of parsley or cilantro juice just pure and then a heavy metal detox smoothie or some others it's like all plant based all vegan very clean um very nice and that's my base diet and I love it and um I love that she's serving me and taking care of me and then I'll just eat whatever I want whenever I'm not I'm not worried about it at all because I know too when it comes to health and physicality energy of and vibration is the is the name of the game like in any area of life frequency vibration energy that's what matters so if you're like oh crap now I ate ate gluten or I ate like some I got some dairy or whatever the fuck now I'm gonna be like that mindset is what's gonna make you actually feel shit or disease yeah yeah no I completely agree I think that half the time people are like oh I'm dairy free I'm gonna free I'm like I think it's a mindset free like it's true like sure but I mean if you can control your mind like you've seen people who literally stage four cancer with their mind like exactly yeah it happens all the time like and like some things are more toxic for your body than others and like like you know so there's a balance of like how much toxicity when I put it in versus like you know but yeah we don't need to worry about any of those things. And then I do I do I work out of the gym I have a personal trainer I'm gonna meet later today and we just lift weights I I enjoy that and I really enjoy having a in person in person trainer that can just like tell me what to do set up tear down I don't need to worry about that I don't need to think about how many reps and how much like I know that's it's such a blessing um then there's a whole whole thing from Denmark called body sds body self-development system which is remarkable and I'm actually working on it's on my bucket list I want to bring that to the United States it's not massage but it happens on a massage table I'm gonna be going to copen next week and I'm gonna get a ton of sessions it's incredible it's like it works physical mental emotionally spiritually all of it the first time I had a session with was in 2007 and like work they start in your front up as opposed to typical massages where they start in your back got to my belly area and then they dig in there and that they call that the emotional switchboard and so after working in there for like 10 15 minutes I just started bawling just crying and at that time I hadn't cried for years and and it just like it opened me up emotionally. I was so shut down emotionally but this really opened me up and wow it's incredible it's incredible technology and so I do that all the time or the whenever I can when I'm in Denmark sometimes I get some other therapists to come over here and then they also have some body uh some training programs one called PAFI um P-A-F-E-I that I have some recordings that I sell I haven't done much to actually sell uh sell that but that's it's insane it's amazing so I do PAFI and some other workouts uh like this that are designed to make you strong and flexible at the same time and work all your energy organs and work your energy systems like it's kind of like it's like some player is an all-in-one software for your coaching course conditions and PAFI is like an all-in-one for your body wow that's interesting I literally took notes on those I've I haven't heard of anyone those so that's interesting I'll definitely it's so good it's so good yeah so that's what I that's what I do for my body my health that's incredible thank you for sharing all that and then the next one is community service philanthropy on a zero to ten how you feeling on that I feel good I feel like my my the biggest contribution it's it's when I was in um when I was in the military in Denmark we have a draft and so I got drafted and so I was in the military and I just remember thinking like this is the stupidest use of of my resources here because like I they could bring me in to like I was a brilliant programmer back then too like they could bring me in to work on their IT stuff or like figure out some I'm really brilliant problem solver whatever. But of course they don't they just have me like learn to shoot a gun and dig trenches and deal with like gas gas uh attacks or whatever like um like everybody else and so I feel like for me my greatest contribution is to share the message of the mind bugs and like that way of living so that's where I'm focusing I give I give to charities and stuff but like that's where really my my main focus is like so so the biggest people that I've seen the best contributors or the best philanthropist the people that I saw were really ones that it aligned with the work that they do.

SPEAKER_00:

They figure out a way to use their skill set to get back in some sort of way like there was this another girl Nada and she like does professional uh kind of like coaching and stuff like that and she's like yeah I'll just give speeches to groups that are usually 20 grand and I'll just do it for free like once a quarter once a month just to get people out. Yeah I mean it's people don't realize that they have value in what they're already doing. Like what is the value? And we won't want to sit there and go, oh I can only do it if I get paid and it's like come on man like just just help the people it's incredible for sure and I tell that people that all the time like like a lot of my people uh customers on Simpler are there like they really want to help you know pe people who are poor people who are suffering.

SPEAKER_01:

I'm like that's awesome how about we sell to people who have money and then you can give away to people who are poor like yeah you can totally do that.

SPEAKER_00:

Like rather there's nothing wrong with especially if you have a group coaching or something along those lines like you can bring people in and help them or run another group spend an hour a week and just coach whoever wants to come in and people will enjoy that.

SPEAKER_01:

And the other angle is that way more people are going to be impacted by your marketing than are ever going to buy your shit. Right? So put it out there share it give it all away for free and you know try to reach as many people as you can with your with your marketing with your messaging and then some are going to be customers and that's awesome.

SPEAKER_00:

So it's all works together harmonious it's all it's all circular I love that I love that and then the the fourth one is relationships.

SPEAKER_01:

So this could be family friends wherever you wanted to take what what do you think about relationships on a zero to ten or one to ten out of ten out of ten I mean my relationship with my wife is like next level we have we've we've we've been together for what is it now 14 years and we've done so much work together so we know each other intimately really deeply we know all of our blind spots and dark spots and we're just like totally with each other with that and that journey of like really just we had so much garbage both of us when we met but that journey of like being able to do that together I don't know anyone who's done like that kind of like the amount and the depth of work that we have done together for so many years. Like we would book the founder of Body SDS we would book him for like four days at a time exclusively just for her and I to work together on all of our shit. Oh wow we did that many times we do like three or four times a year five times a year doing that so the intentionality that comes from doing the work and actually making it intentional and showing up and being there for them is truly what it's all about. And sometimes we would be working on like separate things like I working through my but we would constantly witch witnessing each other's process and journey yeah and it's it's just it's so beautiful and that I think ultimately every relationship in your life is a reflection of the relationship that you have with yourself. And so as you get clearer as you clear your mind bugs again and you get a better relationship with yourself then relationships with everybody else get so much simpler. I used to be scared of my of like meeting clients meeting customers on Simplero because I was like oh what if they're upset about something and what if they're not like they're criticized the software and I would take it very personally and like all these things around it. Now yesterday I was meeting with someone who you like she wrote an NPS score and she was like uh give feedback in our NPS survey and there was something about like yeah like Calvin's you know long and rambling videos aren't really helping and blah blah and I'm like I reach out I'm like hey would you be up for meeting with you I'd I'd love to hear more and like understand and she was like yeah like I'm I she felt embarrassed that she'd written that and she's like I'm so impressed that you want to meet with me after I wrote that to you I'm like of course like I like I don't take that personally at all like I it doesn't phase me at all but it would have it would have right and so previous me right like anytime we have a problem with a relationship it's just a mind bug like every time we have a problem with anything it's just a mind bug that's it and it's let's let's attack this and see how we can solve it instead of sitting there going oh this girl doesn't like me I don't I can't like her I gotta get rid of her like what's the point of that nothing do she shouldn't say that she shouldn't give authentic results that way blah blah blah great yeah it makes no sense I love that and then the last one spirituality I don't know maybe a hundred and two two one I don't really know but it's funny too because there was a time where I would I would rank myself I would never rank myself higher than a nine really because I'd be like there's always more oh yeah it's quite it's pretty good but it's not quite there like that was my whole mindset with everything I'm not quite there I'm not quite there I'm not quite there like I think like most of the people watching this listening to this like especially entrepreneurs it's just how we see life it's how we see the world I'm not quite there yet just need uh just this be then I'll be there yeah it's such a lie yeah absolutely we're always we're always it's always gonna be a work in progress yeah and it's always perfect just the way it is just because I say health is a 10 I I'm not at a six pack right now I have been I want to get back to the six pack just because so I'm a 10 now I'll be a 10 then I love that I love that no because I mean it's a really honest answer and it makes us realize that we don't have

SPEAKER_00:

Be less than to be, but we can still improve. Like, yeah, we could still I mean for me, maybe for you. Maybe I gotta change things up. Maybe it's a 10 out of 10 plus. I love that. No, no, I think that's so awesome because it allows you to be fully you, and I could tell that you're authentically showing up, and I think that's amazing. Yeah, I really appreciate that.

SPEAKER_01:

My my my son, when he was building stuff in Lego, like wasn't building it for anything other than to build stuff in. I mean, I did that as a kid too, right? Yeah, it's not it's not like oh yeah, when I build this tower, then like uh, like we might have that. It's like, oh, I'm looking at oh my god, I built like amazing, but but it's not like oh I gotta improve to get somewhere. Like, there's a joy of just doing it. There's there's a joy for me, the joy of just making the software better every day. Yeah, not because I have a place to get to, but because it's just I just love it. I just enjoy building, I get to build stuff every day. Again, we talk about exits, right? People who sell their company, they lose, they get the money, but they lose the purpose, the meaning that, and they lose that. Like, and I talked to founders who do who've been through this that joy of creating, of building something, like whether it's the software or the team or the company or the whatever, the content, whatever, whatever it is, like that joy of being building something is just fun. Like cooking is fun, like building a Lego tower is fun, like they lose that, right? Yeah, and then they lose the camaraderie of the team, the connection, the being with people building stuff, and so yeah, people don't realize how much they lose when they sell their company.

SPEAKER_00:

The grass is not always greener, yeah.

SPEAKER_01:

And now they gotta build that up again from scratch, and they gotta do that journey again, yeah.

SPEAKER_00:

Which isn't always fun. Calvin, you're incredible. Where can people learn more about you? Where can they learn about Simplero?

SPEAKER_01:

Thank you, Jordan. Very it's very took me, took me a pack, but thank you. I'll take that. Um uh Instagram for my socials is my the main place that I do my socials. Uh, just my name, Calvin Corelli. Follow me, DM me, uh, say that you you saw me on clocked in and um and just let me know whatever resonated with you. I love hearing from people who um who listened, who heard something. And then um Simplero, Simplero.com is the website for Simplero. It's awesome, like best freaking place to host your online business. It doesn't matter pretty much what your online business is. Um Simplero is the place where you host the that becomes the hub of your business, and it replaces like all the tools. And if you wanna like add some other tools, you can, but Simplero like kind of remains the hub. It's that's what it's built for. It does, it's amazing. And yeah, I think that's it.

SPEAKER_00:

I love it.

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Jordan Edwards

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