PT Ruma's founding in 2009 marks one of Indonesia's first and most sustained initiatives to digitize the country's unbanked and underserved. Its Mapan platform offers fintech services through Indonesia's unique decades-old arisan, enabling local groups of women to come together and empower each other financially. Mapan CEO Ardelia Apti joins the Indo Tekno podcast to detail the specific workings of Mapan in spreading financial literacy, encouraging healthier fiscal behaviors with the woman of the household, and improving her access to affordable products and services.