Prateek Chaturvedi, Founder and CEO of KitaBeli, joins the Indo Tekno podcast to deliver an extremely comprehensible tutorial on social commerce in Indonesia, both in terms of its similarities with neighbors China and India, and how it is evolving in turn quite separately from other markets. KitaBeli has eschewed Tier 1 markets such as Jakarta, instead choosing to fashion its offering around the unique needs of Indonesia's Tier 2 and 3 markets, where the platform successfully addresses both significantly lower levels of familiarity with e-commerce, unique consumer demands and lower levels of trust than their urban counterparts.