Pensieve Founder Farina Situmorang traces her deep interest in the application of advanced technology to politics and government to her fervour in supporting Barack Obama's campaign for the White House when she was studying in the US. Widely known as one of the architects of the successful digital campaign popularly known as “The Jokowi Effect”, Farina founded Pensieve in order to harness artificial intelligence (AI) and deep learning to assist governments in emerging markets with digital transformation. Farina also shares views around both the good and the harm that large digital platforms such as Facebook and Twitter have had in political discourse, both in Indonesia and globally.