Helga Tjahjadi, the Cofounder and and CEO of food Indonesian tech start-up making plant-based beef and chicken Green Rebel Foods, joins us to discuss how the country is optimally placed to see strong secular growth in the ongoing shift to alternative proteins. Helga discusses what it takes to build an entirely new consumer brand in 2022, one specifically embracing Indonesia and Asian roots. In addition to profiling several of Green Rebel's indigenous technological innovations such as "texturization" and "Rebel Emulsion", Helga also discusses Green Rebel's unique supply chain, expansion plans and goal to achieve price-parity with traditional proteins.