Indonesia generates approximately 6.8 million tons of plastic waste every year, according to the Indonesia National Plastic Action Partnership (or NPAP). Shockingly, almost none of this waste has been sorted in the past. Indonesian actor and presenter Hamish Daud joins the Indo Tekno Podcast to discuss his efforts to apply data analysis and entirely new practices in order to address Indonesia's deficient waste collection and recycling practices. Octopus, a start-up he cofounded with partner Moehammad Ichsan, seeks to create an efficient reverse logistics service for Indonesia's packaging industries. The platform enables granular tracking of "Postconsumer Material" (PCM), offering valuable data services to FMCG clients such as Danone and P&G.