Mikko Perez and Adrian Lorenzo of Ayannah tell the story of the company's journey as a non-Indo start up setting up in Indonesia during the pandemic, and its strong growth trajectory in spite of the lockdowns and the current economic slowdown. Ayannah’s digital “Lending as a Service” platform processes close to USD2m (IDR 30 billion) a month in loans while maintaining a 100% collection rate by partnering with cooperatives serving blue collar workers and MSME (warung/toko) entrepreneurs. They also describe a “three layer wedding cake” business model that is enabling financial institutions and consumer brands to reach millions of underserved MSME entrepreneurs in Indonesia and the Philippines at scale via digital and hyperlocal channels.