Raymond Au, the Chief Data Officer of TipTip, joins the Indo Tekno podcast to describe how big data has proved critical in opening up new venues of monetization for the creator economy, which earns over $104 billion dollars globally. TipTip is a recently funded monetization platform for content creators across Southeast Asia. Working with those generating content on YouTube, Instagram and TikTok, posting on e-commerce platforms, and publishing work through e-books and other channels; TipTip represents a new breed of big data champions in Indonesia. It offers detailed analysis to generate additional income for content creators, "combining tactics and techniques...to build a brand" for aspiring influencers. Given the challenging macro environment, Raymond predicts that in 2023 "personal development will be the number one market for creators," likely followed by health and entertainment.