In the wake of the Indonesian government's announcement several days back that it would allocate 7 trillion rupiah (or $455.88 million) to subsidise electric motorcycle sales through 2024, we welcome onto the Indo Tekno Podcast James Chan, founder of ION Mobility, a company dedicated to "affordable, desirable, and sustainable mobility for everyone." The current share of "EV two wheelers" in new motorcycle sales in Indonesia remains below 1%. James believes that EV penetration of new sales could climb to north of 30% within five years, behind the ever-improving price and performance attributes of EV motorbikes such as ION's M1-S model, government incentives mentioned above, and clear shifts in consumer preferences. An accomplished entrepreneur and investor, James reflects candidly on the most formidable challenges that he has faced in growing ION through the COVID period to its leadership in EV motorbikes.