While Indonesia's leading e-commerce platforms have evolved massively over the past decade, many of the country's online merchants complain of the exorbitant fees they must pay the marketplaces, and the fact that they have little visibility into the customer buying from their storefront. Gery Nugraha and fellow cofounders Albert Theodore and Faza Fahleraz, all recent grads of ITB, offer "Checkout-as-a-Service", whereby their start-up SnapLink (formerly Payable) allows merchants to operate with full e-commerce capabilities on platforms such as Instagram and WhatsApp. SnapLink is a turnkey solution which allows the small merchant to record new orders, calculate postage, receive payments, enable delivery and offer various other services. The seller can reestablish a direct relationship with the buyer and can avoid heavy commissions, platform fees & advertising expense.