Indo Tekno Podcast

SME's Front-and-Center: Pieter Lydian of Facebook

May 11, 2021 Alan Hellawell Season 2 Episode 18
Indo Tekno Podcast
SME's Front-and-Center: Pieter Lydian of Facebook
Show Notes

Indonesians spend an astounding nine hours daily on their smartphones. Country Director for Facebook in Indonesia Pieter Lydian joins us to share insights into the 98% of Indonesia's online population that consultant PWC claims interact with its Facebook, Instagram and WhatsApp platforms. He also profiles the company's broad-based push to super-charge the country's warungs and MSME's as they make the digital transition. An impressive 84% of MSME's active on FB report generating revenues from the platform, revealing FB’s criticality to SME’s during COVID.