Building African Brands

Social media for business: Content marketing for two way conversations

June 26, 2023 Anesu-Tendesai Chikumba Episode 45
Social media for business: Content marketing for two way conversations
Building African Brands
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Building African Brands
Social media for business: Content marketing for two way conversations
Jun 26, 2023 Episode 45
Anesu-Tendesai Chikumba

Do you use social media for business?

Your content is an opportunity for two conversations.
You need to pay attention to your comment section:

What questions are your customers of potential customers asking?
Is your target market complaining about anything in particular?
How are your followers explaining things to each other if they answer each other’s questions, or add a comment on someone else’s comment on Instagram, Twitter, Facebook, LinkedIn and any other social media platforms you might be  on?

The answers to these questions should ideally guide what you are saying in your social media posts and contribute to your content plan .

Here are a few social listening tools you can use:
- Google Alerts
- Tweet Deck
- Social Mention


Click here to be a guest on this podcast.

Let's Connect on LinkedIn
Let's Connect on Instagram


Show Notes

Do you use social media for business?

Your content is an opportunity for two conversations.
You need to pay attention to your comment section:

What questions are your customers of potential customers asking?
Is your target market complaining about anything in particular?
How are your followers explaining things to each other if they answer each other’s questions, or add a comment on someone else’s comment on Instagram, Twitter, Facebook, LinkedIn and any other social media platforms you might be  on?

The answers to these questions should ideally guide what you are saying in your social media posts and contribute to your content plan .

Here are a few social listening tools you can use:
- Google Alerts
- Tweet Deck
- Social Mention


Click here to be a guest on this podcast.

Let's Connect on LinkedIn
Let's Connect on Instagram