Building African Brands

What it takes to sell strategy in a developing country with Zimbabwean Creative Director Sherman Baloyi

September 26, 2023 Anesu-Tendesai Chikumba Episode 46
What it takes to sell strategy in a developing country with Zimbabwean Creative Director Sherman Baloyi
Building African Brands
More Info
Building African Brands
What it takes to sell strategy in a developing country with Zimbabwean Creative Director Sherman Baloyi
Sep 26, 2023 Episode 46
Anesu-Tendesai Chikumba

Listen to the episode for a conversation on:

- Selling strategy and how to navigate clients that may not see the need for strategy as a stand alone service.

- The impact of branding on the economy

- How brand strategy foundations  such as perception, consistency and confidence impact your business in the long run

- Navigating client budgets, negotiations and scope of work conversations

_____________

Sherman Baloyi is a Zimbabwean-born experimental artist and innovative Creative Director and Brand Strategist whose work expertly marries the allure of African heritage with the audacity of modern design.  

As founder of OnaDsgn, Sherman has been instrumental in guiding Zimbabwe's future brands with a firm focus on brand-driven strategic insights. He sees design as the end product and firmly grounds each brand's identity in its foundational building blocks, thus playing a pivotal role in their growth and success. Sherman's work celebrates patterns, textures, and the raw beauty of the African people, making each piece an authentic expression of his continent.

Sherman is also a visual artist whose captivating artistry has been showcased in Harare's Artillery Gallery and the National Art Gallery of Zimbabwe. 


Connect With Sherman:

https://www.instagram.com/iamshermanbaloyi/

Follow Ona Dsgn:

https://www.instagram.com/onadsgn/

Email:  hello@shermanbaloyi.com

Click here to be a guest on this podcast.

Let's Connect on LinkedIn
Let's Connect on Instagram


Show Notes Chapter Markers

Listen to the episode for a conversation on:

- Selling strategy and how to navigate clients that may not see the need for strategy as a stand alone service.

- The impact of branding on the economy

- How brand strategy foundations  such as perception, consistency and confidence impact your business in the long run

- Navigating client budgets, negotiations and scope of work conversations

_____________

Sherman Baloyi is a Zimbabwean-born experimental artist and innovative Creative Director and Brand Strategist whose work expertly marries the allure of African heritage with the audacity of modern design.  

As founder of OnaDsgn, Sherman has been instrumental in guiding Zimbabwe's future brands with a firm focus on brand-driven strategic insights. He sees design as the end product and firmly grounds each brand's identity in its foundational building blocks, thus playing a pivotal role in their growth and success. Sherman's work celebrates patterns, textures, and the raw beauty of the African people, making each piece an authentic expression of his continent.

Sherman is also a visual artist whose captivating artistry has been showcased in Harare's Artillery Gallery and the National Art Gallery of Zimbabwe. 


Connect With Sherman:

https://www.instagram.com/iamshermanbaloyi/

Follow Ona Dsgn:

https://www.instagram.com/onadsgn/

Email:  hello@shermanbaloyi.com

Click here to be a guest on this podcast.

Let's Connect on LinkedIn
Let's Connect on Instagram


Selling strategy as a stand alone service
How branding affects confidence in your product
The need for consultants and agencies to build their own brands
Navigating clients with low budgets
Selling for Service vs Product based business