Building African Brands

The state of design in advertising in Zimbabwe with Sherman Baloyi

October 03, 2023 Anesu-Tendesai Chikumba Episode 47
The state of design in advertising in Zimbabwe with Sherman Baloyi
Building African Brands
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Building African Brands
The state of design in advertising in Zimbabwe with Sherman Baloyi
Oct 03, 2023 Episode 47
Anesu-Tendesai Chikumba

 Listen in to this conversation for:

- The state of design in advertising in Zimbabwe
- The need to have design backed by more than aesthetics (look and feel)
 - Consideration for brand recognition and perception


This was part two of the conversation with Sherman Baloyi.

Listen to the previous episode for part one:
Selling Strategy in a developing country

________________
Sherman Baloyi is a Zimbabwean-born Creative Director and Brand Strategist whose work expertly marries the allure of African heritage with the audacity of modern design.  

As founder of OnaDsgn, Sherman has been instrumental in guiding Zimbabwe's future brands with a firm focus on brand-driven strategic insights. He sees design as the end product and firmly grounds each brand's identity in its foundational building blocks, thus playing a pivotal role in their growth and success. Sherman's work celebrates patterns, textures, and the raw beauty of the African people, making each piece an authentic expression of his continent.

Sherman is also a visual artist whose captivating artistry has been showcased in Harare's Artillery Gallery and the National Art Gallery of Zimbabwe. 


Connect With Sherman:

https://www.instagram.com/iamshermanbaloyi/

Follow Ona Dsgn:

https://www.instagram.com/onadsgn/

Email:  hello@shermanbaloyi.com

Click here to be a guest on this podcast.

Let's Connect on LinkedIn
Let's Connect on Instagram


Show Notes

 Listen in to this conversation for:

- The state of design in advertising in Zimbabwe
- The need to have design backed by more than aesthetics (look and feel)
 - Consideration for brand recognition and perception


This was part two of the conversation with Sherman Baloyi.

Listen to the previous episode for part one:
Selling Strategy in a developing country

________________
Sherman Baloyi is a Zimbabwean-born Creative Director and Brand Strategist whose work expertly marries the allure of African heritage with the audacity of modern design.  

As founder of OnaDsgn, Sherman has been instrumental in guiding Zimbabwe's future brands with a firm focus on brand-driven strategic insights. He sees design as the end product and firmly grounds each brand's identity in its foundational building blocks, thus playing a pivotal role in their growth and success. Sherman's work celebrates patterns, textures, and the raw beauty of the African people, making each piece an authentic expression of his continent.

Sherman is also a visual artist whose captivating artistry has been showcased in Harare's Artillery Gallery and the National Art Gallery of Zimbabwe. 


Connect With Sherman:

https://www.instagram.com/iamshermanbaloyi/

Follow Ona Dsgn:

https://www.instagram.com/onadsgn/

Email:  hello@shermanbaloyi.com

Click here to be a guest on this podcast.

Let's Connect on LinkedIn
Let's Connect on Instagram