Building African Brands

Building a brand to commercialize Zimbabwean indigenous crops with Tracy Mapfumo

May 02, 2024 Anesu-Tendesai Chikumba Episode 60
Building a brand to commercialize Zimbabwean indigenous crops with Tracy Mapfumo
Building African Brands
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Building African Brands
Building a brand to commercialize Zimbabwean indigenous crops with Tracy Mapfumo
May 02, 2024 Episode 60
Anesu-Tendesai Chikumba

Listen in to this episode to learn about 
- How Tracy Mapfumo started the award winning brand Eny's Treats
- What food innovation is 
- Issues (and pointers) surrounding navigating the Zimbabwean agribusiness industry

____
Tracy Vongai Mapfumo is a food innovator and founder of Eny's Treats.  Eny's Treats manufactures wholesome snacks for urban health-conscious consumers. Through the brand, Tracy is working  to transform Zimbabwean food into competitive products. 

Her work with indigenous plants has seen her also take on the role of a research consultant and trainer with a focus on under utilized indigenous plants that have commercial value. Holding a BSc in Agriculture: Crop Science, Tracy is also a  Michigan State University Fellow who has won numerous awards including  Best SME in the Women in Agribusiness Awards, Ndine Thaza Season 6 Winner, CBZ - YEP Start Up Business Winner2019, and UNDP Youth Connekt First Runner up 2019. 

Follow Tracy's journey as she grows Eny's Treats!

Click here to be a guest on this podcast.

Let's Connect on LinkedIn
Let's Connect on Instagram


Show Notes

Listen in to this episode to learn about 
- How Tracy Mapfumo started the award winning brand Eny's Treats
- What food innovation is 
- Issues (and pointers) surrounding navigating the Zimbabwean agribusiness industry

____
Tracy Vongai Mapfumo is a food innovator and founder of Eny's Treats.  Eny's Treats manufactures wholesome snacks for urban health-conscious consumers. Through the brand, Tracy is working  to transform Zimbabwean food into competitive products. 

Her work with indigenous plants has seen her also take on the role of a research consultant and trainer with a focus on under utilized indigenous plants that have commercial value. Holding a BSc in Agriculture: Crop Science, Tracy is also a  Michigan State University Fellow who has won numerous awards including  Best SME in the Women in Agribusiness Awards, Ndine Thaza Season 6 Winner, CBZ - YEP Start Up Business Winner2019, and UNDP Youth Connekt First Runner up 2019. 

Follow Tracy's journey as she grows Eny's Treats!

Click here to be a guest on this podcast.

Let's Connect on LinkedIn
Let's Connect on Instagram