‹ All episodes

A Counselors Journey To Private Practice

How To Market A Counseling Private Practice With Curiosity | Episode 22

August 14, 2020 Juan Santos Season 1 Episode 22
A Counselors Journey To Private Practice
How To Market A Counseling Private Practice With Curiosity | Episode 22
Info
A Counselors Journey To Private Practice
How To Market A Counseling Private Practice With Curiosity | Episode 22
Aug 14, 2020 Season 1 Episode 22
Juan Santos

Welcome to A Counselors Journey To Private Practice. I'm your host, Juan.

In this episode, we cover Ways To Market Your Counseling Private Practice. Here are the key takeaways:

  • Consistency and repurposing. Always think ahead. If you do a video, take the content and create an infographic. If you have a Facebook business page, be consistent when you are marketing. Stick to a schedule. 
  • Use average Joe Terms. Focus your marketing on using average joe terms. Instead of “I utilize CBT to address cognitive distortions” transition to “I help people that want to have healthier thoughts”. 
  • Be a guest on other people’s platforms. This includes but not limited to blogs, podcasts, social media,…
  • Start a podcast focused on your private practice. Each week share tips and tricks focused on what takes place in your counseling office. This gives the world a taste of who you are.
  • Stay True To Yourself. Market-based on who you are at your core. If you feel comfortable doing YouTube then go for it. If that's not your style don't do it. 
  • Marketing has a lot to do with what works versus what doesn’t. What works in my private practice or city that I’m located in may not work for you.
  • Business Cards. Having a clean and usable business card is effective in promoting your brand and marketing your practice. When it comes to the style of a business card my recommendation is to include the following: (a) a professional picture of yourself (b) location, phone number, and email of the practice (c) name of the practice (d) logo and (e) something that the person can use. For example, you can have a discount for the first session, or a punch card that gives a 50% off the session at the 10th session, or a short positive affirmation. 
  • HARO. Help A Reporter Out. Write for a reporter and see if you can get listed on a publication or major magazine. This is a great way to get your name out there. Click Here to read all about HARO.
  • Focus on language. 
    o   If you are marketing a solo practice focus on “I”.
    o   If you are marketing a group practice focus on “WE”.

Are you interested in receiving help with your counseling business?

CLICK HERE

Thank you for listening.

Please leave an awesome review and subscribe to the podcast so that you never miss an episode in your journey of private practice.

I'm always looking for awesome counselors that are ready to share their story. Visit the link below, let's connect.

Visit http://acounselorsjourney.com/be-a-guest/
Watch the episode on the YouTube Channel: https://youtu.be/M2d0z5ziQaw
Visit the website: http://acounselorsjourney.com/

Support the show

Share
Apple Podcasts Spotify Amazon Music Podcast Index Overcast Stitcher +
A Counselors Journey To Private Practice +
Help us continue making great content for listeners everywhere.
Starting at $3/month
Support
Show Notes

Welcome to A Counselors Journey To Private Practice. I'm your host, Juan.

In this episode, we cover Ways To Market Your Counseling Private Practice. Here are the key takeaways:

  • Consistency and repurposing. Always think ahead. If you do a video, take the content and create an infographic. If you have a Facebook business page, be consistent when you are marketing. Stick to a schedule. 
  • Use average Joe Terms. Focus your marketing on using average joe terms. Instead of “I utilize CBT to address cognitive distortions” transition to “I help people that want to have healthier thoughts”. 
  • Be a guest on other people’s platforms. This includes but not limited to blogs, podcasts, social media,…
  • Start a podcast focused on your private practice. Each week share tips and tricks focused on what takes place in your counseling office. This gives the world a taste of who you are.
  • Stay True To Yourself. Market-based on who you are at your core. If you feel comfortable doing YouTube then go for it. If that's not your style don't do it. 
  • Marketing has a lot to do with what works versus what doesn’t. What works in my private practice or city that I’m located in may not work for you.
  • Business Cards. Having a clean and usable business card is effective in promoting your brand and marketing your practice. When it comes to the style of a business card my recommendation is to include the following: (a) a professional picture of yourself (b) location, phone number, and email of the practice (c) name of the practice (d) logo and (e) something that the person can use. For example, you can have a discount for the first session, or a punch card that gives a 50% off the session at the 10th session, or a short positive affirmation. 
  • HARO. Help A Reporter Out. Write for a reporter and see if you can get listed on a publication or major magazine. This is a great way to get your name out there. Click Here to read all about HARO.
  • Focus on language. 
    o   If you are marketing a solo practice focus on “I”.
    o   If you are marketing a group practice focus on “WE”.

Are you interested in receiving help with your counseling business?

CLICK HERE

Thank you for listening.

Please leave an awesome review and subscribe to the podcast so that you never miss an episode in your journey of private practice.

I'm always looking for awesome counselors that are ready to share their story. Visit the link below, let's connect.

Visit http://acounselorsjourney.com/be-a-guest/
Watch the episode on the YouTube Channel: https://youtu.be/M2d0z5ziQaw
Visit the website: http://acounselorsjourney.com/

Support the show