A Counselors Journey To Private Practice
Discover the essential keys for achieving growth, mastering marketing strategies, and thriving in a successful counseling private practice through our podcast.
A must-listen for mental health private practitioners, this show, hosted by counselor and business owner Dr. Juan Santos, brings you in-depth interviews with successful counselors.
Dr. Santos shares his personal insights, providing valuable advice on the nuances of growing and marketing a counseling private practice.
🌟 Why Tune In?
Each podcast episode provides actionable strategies designed to empower you in building and scaling your private counseling practice. From practical tips to real-world success stories, our podcast is your go-to resource for achieving success in private practice.
🚀 What to Expect:
- Inspiring Interviews: Gain valuable insights from successful counselors who have created a thriving private practice.
- Personal Perspectives: Dr. Juan Santos shares his own experiences and expertise, offering a unique blend of professional advice and personal anecdotes.
- Actionable Strategies: Every episode provides tangible, implementable strategies that you can immediately apply to enhance your counseling business.
🌐 Subscribe Now and Transform Your Counseling Practice!
Subscribe now on your preferred podcast platform and gain access to the tools, insights, and strategies that will propel your counseling business to new heights. Tune in to "A Counselors Journey To Private Practice"
A Counselors Journey To Private Practice
Website Facelift Part 3 of 3 | Episode 39
Welcome to A Counselors Journey To Private Practice. I'm your host, Juan.
This episode is all about SEO. First, check how fast your website is loading. Make sure that your website is loading at a sufficient speed. Get on your phone right now and load your website. How long does it take to load it? Does it make you feel like you want to wait, or does it make you feel like you want to do something else? Our clients have expectations of the online space, and it's no different than our own.
Next, connect with relevant websites. The work you put into SEO will rank your website higher. If your practice is all about relationship counseling, it will be advantageous for you to connect with other websites and podcasts relevant to yours. For instance, I have A Counselor's Journey To Private Practice podcast linked to my website. There are guest episodes that I have done, like The Practice of Therapy. I link all of these. That way, it will rank me higher when someone does a Google search. Take time to be a guest on other people's blogs that focus on relationship support. Find podcasts that support relationships that you can be a guest on.
Now, do some internal linking. For instance, I have courses that help people with their journey to private practice. I will link my courses on the homepage. It shows the online world that internal linking is going on, making it easier for my website to get ranked higher.
Identify your keywords. A short keyword would be "relationship counseling." A long keyword would be "relationship counseling near me." Keywords will help with SEO. Keywords have to do with what your clients are searching for. People will pull out their phones and ask for "counseling near me." Then, Google will populate a list of websites that might interest that person. So, you want to be on that first page when your ideal client Googles you. Keywords can improve your SEO. Do some DIY marketing and figure out which keywords would be useful for you.
Once you know your keywords, figure out how relevant those keywords will rank; those keywords have a specific ranking when you Google something. For instance, "marriage counseling" might be high on the list, whereas "relationship therapy" is a medium rate. Some other keywords might have a low rate. That's why it's important to have keyword knowledge. A marketing specialist should be able to give you feedback. Once you identify keywords that your ideal client is searching for, then use those words for content on your website.
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I'm always looking for awesome counselors that are ready to share their story. Visit the link below, let's connect.
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Watch the episode on the YouTube Channel: https://youtu.be/z7EpLljC82I
Visit the website: http://acounselorsjourney.com
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