Welcome to A Counselors Journey To Private Practice. I'm your host, Juan.
Congrats on making it to 2021!
Today is all about building a successful practice, making more money, and supporting those you serve. Life is all about being excited, so it's time to get jazzed about who you serve. Hopefully, you are eager to look at your marketing plan for 2021.
The first area we need to look at is preparation. When it comes to preparation, I want us to acknowledge who we are serving. Who is your ideal client? When it comes to marketing, you don't want to market to people all over the world. So, make sure to identify your ideal client. Then, please write it down.
We tend to be too broad when it comes to our ideal client. Let's say you want to work with someone who has anxiety. Well, it needs to be niched down even more. Anxiety could mean a child with anxiety, a teen with anxiety, or an adult with anxiety. Being that broad will make it difficult for your target client to find you. When your website is vague, your clients might not understand if they can work with you or not.
Next, review what has happened in the past. Identify what has worked to support your marketing process. For instance, which paid ads worked? If your paid ad for relationships did well, then that's something to remember when creating your 2021 counseling practice marketing plan.
Lastly, it's time to implement your plan. Remember to use what has worked in the past. If something is working, keep it going! Plus, don't forget that you can always add to what's working and make it even better. Tune in as we talk about how to effectively use funnels and conversions.
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