
The Rialto Marketing Podcast
The Rialto Marketing Podcast
369. Emotions That Drive Buying: Why We Buy Before We Think
Did you know that most buying decisions are made with emotion first, then justified with logic? It's true. Fear, love, greed, guilt, and pride, these aren't just feelings. They're the driving forces behind why we pull out our wallets. And in this episode, we'll explore how these emotions work and how brands and businesses can tap into them to drive sales.
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