397. Don't Make This Common Marketing Targeting Mistake Artwork

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The Rialto Marketing Podcast

397. Don't Make This Common Marketing Targeting Mistake

August 01, 2025 • Tim Fitzpatrick • Episode 397

So I spoke to a managed service provider a few weeks ago. And he had focused on a very specific niche, a specific subsegment of health care. He was targeting specific types of doctors. Let's say he's targeting podiatrists. This is normally a very good thing, but he's been doing this for two years with no results. What's the problem?

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