422. The 10 Rules I Wish Every Business Owner Knew Before Spending a Dollar on Marketing Artwork

The Rialto Marketing Podcast

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The Rialto Marketing Podcast

422. The 10 Rules I Wish Every Business Owner Knew Before Spending a Dollar on Marketing

June 05, 2026 • Tim Fitzpatrick • Episode 422

0:00 | 16:42

So today, I want to share something that I think about a lot and believe is at the core of why marketing works for some businesses, but not others. I call them the 10 Marketing Commandments. These are beliefs. They are principles. Things that if you actually internalize them will completely change how you think about marketing your business.

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