Sensory marketing utilises the full range of senses to influence the consumer's conscious and non-conscious mind.
Simon Harrop is CEO of the Brand Sense Academy. His team of global experts create branded sensory environments for a new retail space or product.
He has created strategies for brands such as British Airways, P&G and General Motors.
Sensory Branding is used across the globe by companies such as Nestle, McDonald's, Unilever, and Glaxo Smith Kline.
Simon has appeared in and on media such as the BBC, International Herald Tribune, Brand Strategy and the Daily Mail.
He is also a regular speaker, panel guest and contributor on the international marketing conference circuit. Simon has spoken at events such as Marketing Week Live, TEDx, and Experience in New York.
Simon launched Brand Sense in 2006 with business partner Martin Lindstrom.
In this fascinating episode of Thought and Leaders, Simon talks to Jonathan Gabay about the potency of fragrance in experiential branding. In addition to being enthralling, this episode is a lot of fun!
Thought and Leaders is created by Gabay. With a global audience, it is the perfect brand sponsorship opportunity for your organisation.
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(Listening time: 34 minutes)