ITR’s latest podcast features an in-depth conversation between ITR Editor Tom Baker and Jeff Soar, CEO of the newly launched WTS UK, offering listeners an early look at the firm’s strategy and ambitions in the UK market.

In the episode, Soar opens up about WTS UK’s positioning – including how the firm intends to differentiate itself from the big four and compete for high-end advisory work. 

The podcast also explores Soar’s personal decision to join WTS UK and his perspective on the evolving tax partner recruitment market, with candid reflections on what is driving movement at the senior level.

Finally, Baker and Soar reflect on April's ITR AI in Tax Forum, sharing their highlights from a timely and action-packed agenda.

We hope you enjoy listening.