evokeᴬᴳ⋅ 2025: Economics & Trade Episode 1

Global food production is facing bold and urgent questions around it’s future and no-one is more aware than Jo Sheppard, the CEO of the Queensland Farmers Federation and Anthony Lee- the CEO and director of Australian Country Choice, one of the world’s largest family-owned, vertically integrated cattle and beef supply chain organisations. 

In the episode our contributor Jayne Cuddihy delves into some of the bigger challenges facing the ag sector with this dynamic and big thinking pair. 

This is the first episode of the evokeᴬᴳ⋅ 2025 mini series, split into four key focus areas: Economics & Trade, Sustainability & Environment, Innovation & Future Technology and Workforce & Skills Gap.

AgriFutures evokeᴬᴳ⋅ is Asia Pacific’s premier agrifood innovation event, with the 2025 event bringing together almost 2,000 delegates from across the globe. 

This unique, cross-sector, international event brings together thought leaders and change makers in agriculture, food manufacturing, research, innovation, investment, and policy, to build connections for a more resilient, productive, and profitable agricultural sector and value chain. 

Find out more about AgriFutures evokeᴬᴳ⋅