evokeᴬᴳ⋅ 2025: Economics & Trade Episode 2

Consumers and regulators globally are calling for more biologicals and less chemicals. In contrast, producers are calling for new crop inputs which meet their mounting pest and disease challenges. So how do they meet in the middle? Dr Adrian Percy and Peter Wren-Hilton have long pondered this quandary and many in between. Luckily for us, they made time to share with our contributor Jayne Cuddihy at the evokeᴬᴳ⋅ 2025 event some fascinating insights they’ve made along the way.

This is the second episode of the evokeᴬᴳ⋅ 2025 mini series, split into four key focus areas: Economics & Trade, Sustainability & Environment, Innovation & Future Technology and Workforce & Skills Gap.

AgriFutures evokeᴬᴳ⋅ is Asia Pacific’s premier agrifood innovation event, with the 2025 event bringing together almost 2,000 delegates from across the globe.

This unique, cross-sector, international event brings together thought leaders and change makers in agriculture, food manufacturing, research, innovation, investment, and policy, to build connections for a more resilient, productive, and profitable agricultural sector and value chain.

Find out more about AgriFutures evokeᴬᴳ⋅