evokeᴬᴳ⋅
evokeᴬᴳ⋅ connects the agrifood innovation community across the Asia Pacific region and around the world.
We do this by providing a digital platform and a premier agrifood tech event where farmers share their experiences, startups pitch their potential, scientists showcase their discoveries, global business leaders share their insights and industry experts debate their opinions.
evokeᴬᴳ⋅ provides innovative news and views from around the world that elevates the conversation and connects the agrifood innovation community, every day.
evokeᴬᴳ⋅ 2024 was held in in Perth, Western Australia on 20-21 February 2024.
evokeᴬᴳ⋅ 2025 will be held in Brisbane, Queensland on 18-19 February 2024. For more information visit evokeag.com
evokeᴬᴳ⋅
Ardrossan Orchards and using the Phytec App
Two years ago, Batlow, NSW was devastated by one of Australia’s worst bushfire seasons on record. Our evokeAG. host and fellow farmer, Stephen Honner caught up with Ian Cathels, Manager of Ardrossan Orchards, at their Woodburn orchard, in the middle of their fruit picking season – to see firsthand their progress and how new technology is driving on-farm efficiencies.
Stephen and Ian speak about the season, the challenges of adopting new technology, and the lessons about a new app Ian is using called Phytec that’s helping Ian make better on-farm decisions around irrigation and ensuring he stays on track to hit his targets for the fruit market.