Carly Edmundson is a Young Associate and the new Chair of the YA, effective August 2020. Carly currently works as the Director of Marketing & Communications at Cushman & Wakefield | Stevenson, Manitoba’s largest full-service commercial real estate firm and has worked in marketing roles across a number of industries. In this episode, Joshua Zaporzan and Carly talk about how to build a brand, the importance of building an authentic brand and how grassroots marketing is so effective. Carly shares great insight into why some brands fail and offers advice on what young professionals and businesses can do to properly communicate their why and unique value to differentiate.