
Young Associates Perspective
Joshua Zaporzan, the Vice Chair of the Young Associates, interviews and discusses topics related to business, life and the community with other Young Associates members, Associates Members and University of Manitoba Faculty.
Young Associates Perspective
Grassroots Marketing - Building a Personal & Professional Brand. With Guest Carly Edmundson.
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Joshua Zaporzan
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Season 1
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Episode 4
Carly Edmundson is a Young Associate and the new Chair of the YA, effective August 2020. Carly currently works as the Director of Marketing & Communications at Cushman & Wakefield | Stevenson, Manitoba’s largest full-service commercial real estate firm and has worked in marketing roles across a number of industries. In this episode, Joshua Zaporzan and Carly talk about how to build a brand, the importance of building an authentic brand and how grassroots marketing is so effective. Carly shares great insight into why some brands fail and offers advice on what young professionals and businesses can do to properly communicate their why and unique value to differentiate.