The Independent School Podcast with Juliet Corbett
The Independent School Podcast shares real-world leadership conversations with Principals, Heads and CEOs from across independent and international schools, exploring what it means to lead well in an increasingly complex world.
Hosted by executive coach and trusted advisor Juliet Corbett, the podcast offers clear, practical insight into staying strategic amidst daily pressures, making high-stakes decisions with confidence and shaping high-performing school cultures. Juliet brings her cross-sector experience and more than two decades of work in education to conversations designed to spark your best thinking.
If you want calm, reflective insight that helps you slow the pace, sharpen your focus and navigate complexity with clarity and courage, this podcast is for you.
The Independent School Podcast with Juliet Corbett
163: Fundraising Campaigns: Structure Best Practice
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This is the first in my two-part series about Fundraising Campaigns. In this episode, I speak about how to structure a campaign over multiple phases to maximise the opportunity for success.
Whether you're new to school fundraising or looking for advanced strategies, this two-part series has got you covered. Next week, we will take a deeper dive into some more advanced topics, including when you can 'break the rules'.
Some Key Takeaways:
1. To maximise the opportunity for success in a campaign, experienced fundraisers use distinct phases: Planning, feasibility, quiet, public and stewardship phases.
2. Cultivating relationships with major donors is crucial for successful fundraising campaigns. So the phases are structured to focus on major gift conversations first.
3. Generating excitement in the whole community is a great way to finish off a campaign, but if you go public too early you risk the success of the campaign.
4. Sometimes you can 'break the rules' of the standard campaign phases, but only if you understand the underlying principles of the best practice approach first.
Episode links
Episode 024: ‘Master the flexible feasibility study’
‘Capital Campaigns: Strategies that Work’ by Andrea Kihlstedt (2010)
Contact Juliet: hello@consultjuliet.co.uk
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