The Independent School Podcast with Juliet Corbett
The Independent School Podcast shares real-world leadership conversations with Principals, Heads and CEOs from across independent and international schools, exploring what it means to lead well in an increasingly complex world.
Hosted by executive coach and trusted advisor Juliet Corbett, the podcast offers clear, practical insight into staying strategic amidst daily pressures, making high-stakes decisions with confidence and shaping high-performing school cultures. Juliet brings her cross-sector experience and more than two decades of work in education to conversations designed to spark your best thinking.
If you want calm, reflective insight that helps you slow the pace, sharpen your focus and navigate complexity with clarity and courage, this podcast is for you.
The Independent School Podcast with Juliet Corbett
164: Fundraising Campaigns: Breaking the Rules
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This is the second in my two-part series about Fundraising Campaigns, and in this episode it’s all about breaking the rules!
Having discussed the five essential phases of a campaign last week, this time I’m taking you a step further to explore how these phases can be adjusted. Warning! Some caution is needed in breaking these rules, so listen in to hear more.
Key Lessons from the episode:
1) The best practice structure for fundraising campaigns includes distinct phases: planning, feasibility, quiet, public and stewardship.
2) If you're going to innovate with this structure then you need to understand the strategic role played by each phase.
3) For example: The planning phase helps you clarify your fundraising priorities; the feasibly phase ensures that you listen to the views of prospective donors; and the quiet phase encourages you to focus first on those capable of giving leadership gifts.
Episode links
Episode 163: ‘Fundraising Campaigns: Structure Best-Practice’
IDPE Schools' Fundraising and Engagement Benchmarking Report 2022
Jim Langley's LinkedIn post
Contact Juliet: hello@consultjuliet.co.uk
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