The Independent School Podcast with Juliet Corbett
Leading an independent school can be incredibly demanding, leaving little time or energy to identify the right priorities and see the bigger picture clearly. But with the right guidance it is possible to flourish as a leader, and make a meaningful difference in the world.
Join Juliet Corbett, an executive coach and strategy adviser, for actionable tactics and strategies covering everything from fundraising to fees, strategy to leadership.
How can private schools secure their future for generations to come amid turbulent times? How can they balance their long heritage with modern business acumen? Listen in for interviews and insights to find out.
The Independent School Podcast with Juliet Corbett
164: Fundraising Campaigns: Breaking the Rules
This is the second in my two-part series about Fundraising Campaigns, and in this episode it’s all about breaking the rules!
Having discussed the five essential phases of a campaign last week, this time I’m taking you a step further to explore how these phases can be adjusted. Warning! Some caution is needed in breaking these rules, so listen in to hear more.
Key Lessons from the episode:
1) The best practice structure for fundraising campaigns includes distinct phases: planning, feasibility, quiet, public and stewardship.
2) If you're going to innovate with this structure then you need to understand the strategic role played by each phase.
3) For example: The planning phase helps you clarify your fundraising priorities; the feasibly phase ensures that you listen to the views of prospective donors; and the quiet phase encourages you to focus first on those capable of giving leadership gifts.
Episode links
Episode 163: ‘Fundraising Campaigns: Structure Best-Practice’
IDPE Schools' Fundraising and Engagement Benchmarking Report 2022
Jim Langley's LinkedIn post
Contact Juliet: hello@consultjuliet.co.uk
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