How innovation is changing the wool industry with Sam Wan

Head Shepherd

Head Shepherd
How innovation is changing the wool industry with Sam Wan
Jan 11, 2026 Season 2026 Episode 267
Mark Ferguson

Growing up in Western Sydney with no connection to agriculture, Samantha Wan’s path into the wool industry was anything but typical.

In this week's episode, Sam talks with Ferg about finding agriculture through high school ag, building confidence without a family farming background, and the role mentors and community played in shaping her career. 

She and Mark discuss her work across the wool value chain, including auctioneering, technology and systems innovation within Elders, and the development of the world-first automated wool handling facility in Melbourne. Sam also shares why understanding the full journey of wool matters, from on-farm decisions through to market outcomes 

Sam is a great example of what you can achieve if you really chase your goals and is a true asset to the Agricultural industry. 

Head Shepherd is brought to you by neXtgen Agri International Limited. We help livestock farmers get the most out of the genetics they farm with. Get in touch with us if you would like to hear more about how we can help you do what you do best: info@nextgenagri.com.

Thanks to our sponsors at MSD Animal Health and Allflex, and Heiniger Australia and New Zealand. Please consider them when making product choices, as they are instrumental in enabling us to bring you this podcast each week.

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