Environmental sustainability is one of the most pressing concerns of our time. And while this is something most of us can agree on, turning that consensus into action is more difficult. If we want to make progress on our climate targets, we need to work smarter. One tool policy-makers and organizations are turning to is psychology. If we know how people come to their decisions, we can design policies that help them make good decisions on their own.
Our guest this episode felt compelled to put psychology to use in sustainability; she sees it as a behavioural problem as much as an environmental problem. Dr. Jiaying Zhao, Canada Research Chair in Behavioural Sustainability, talks with us about how to nudge people to better decisions.
See more of Dr. Zhao’s research at lab: https://zhaolab.psych.ubc.ca.
Find her on Twitter @jiayingzhao.
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