Policies need to make sense with how people and businesses already operate. Otherwise, they won’t work. Knowing how people make decisions can help policies make sense to the people they’re supposed to support. A misplaced nudge can sometimes feel like a shove.
Policies work better when they line up with how people already make their decisions. Sasha Tregebov, Director of Behavioural Insights Team’s Canada office, joins us to talk about how creating the right policies can help us to recover better.
Find Sasha on Twitter @s_tregebov and on LinkedIn.
Learn more about the Behavioural Insights Team: www.bi.team/our-work/covid-19/