{"version":"1.0.0","segments":[{"startTime":2.52,"endTime":9.36,"body":"the story of this well-known beloved"},{"startTime":5.799,"endTime":13.44,"body":"breakfast brand starts with two brothers"},{"startTime":9.36,"endTime":17.64,"body":"whose relationship faltered and finally"},{"startTime":13.44,"endTime":21.4,"body":"had a falling out a devout quack doctor"},{"startTime":17.64,"endTime":24.4,"body":"set in his ways and a younger brother"},{"startTime":21.4,"endTime":28.0,"body":"who no longer wants to be under his"},{"startTime":24.4,"endTime":31.32,"body":"brother's Wing duke it out to see who"},{"startTime":28.0,"endTime":34.079,"body":"will rule the roost in The Surreal"},{"startTime":31.32,"endTime":34.079,"body":"serial"},{"startTime":34.2,"endTime":42.84,"body":"realm we'll dish out the crazy account"},{"startTime":37.96,"endTime":42.84,"body":"of Kelloggs on this week's episode of"},{"startTime":43.2,"endTime":51.32,"body":"FYI welcome to for your info English you"},{"startTime":48.559,"endTime":51.32,"body":"got it you got"},{"startTime":58.92,"endTime":61.92,"body":"it"},{"startTime":65.96,"endTime":73.68,"body":"hello hello hello and welcome to this"},{"startTime":68.68,"endTime":76.52,"body":"another exciting edition of FYI for your"},{"startTime":73.68,"endTime":80.92,"body":"English where we learn about a different"},{"startTime":76.52,"endTime":82.88,"body":"topic every week and I'm always eager to"},{"startTime":80.92,"endTime":86.64,"body":"hear from you guys"},{"startTime":82.88,"endTime":89.36,"body":"FYI we've already gone over hundreds of"},{"startTime":86.64,"endTime":91.799,"body":"topics and as I always say some of the"},{"startTime":89.36,"endTime":94.84,"body":"greatest ones we've looked at have come"},{"startTime":91.799,"endTime":96.64,"body":"from you guys so keep them coming and"},{"startTime":94.84,"endTime":99.6,"body":"I'd like to remind you if you haven't"},{"startTime":96.64,"endTime":102.2,"body":"raided the show 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talk"},{"startTime":161.159,"endTime":167.0,"body":"about I'm talking"},{"startTime":163.0,"endTime":169.959,"body":"masturbation castration and a feud"},{"startTime":167.0,"endTime":172.84,"body":"between Brothers in fact Today's show"},{"startTime":169.959,"endTime":174.72,"body":"has very little to do with cereal and I"},{"startTime":172.84,"endTime":176.959,"body":"think you guys are going to get a kick"},{"startTime":174.72,"endTime":179.12,"body":"out of it when I was telling my wife"},{"startTime":176.959,"endTime":182.239,"body":"about it when I Was preparing the show"},{"startTime":179.12,"endTime":185.799,"body":"she said what so I hope to get the same"},{"startTime":182.239,"endTime":188.44,"body":"reaction from you guys FYI we've all"},{"startTime":185.799,"endTime":191.28,"body":"heard of the brand Kellogg but I don't"},{"startTime":188.44,"endTime":194.879,"body":"know if you know the Twisted story"},{"startTime":191.28,"endTime":198.0,"body":"behind this popular Cal brand let's"},{"startTime":194.879,"endTime":200.84,"body":"start off with the intro which is always"},{"startTime":198.0,"endTime":203.36,"body":"sprinkled with tons of vocabulary I"},{"startTime":200.84,"endTime":205.92,"body":"think you need to know I started off by"},{"startTime":203.36,"endTime":209.159,"body":"saying the story of this well-known"},{"startTime":205.92,"endTime":210.28,"body":"beloved breakfast brand starts with two"},{"startTime":209.159,"endTime":211.76,"body":"brothers"},{"startTime":210.28,"endTime":215.599,"body":"that's right and we're going to learn"},{"startTime":211.76,"endTime":217.04,"body":"about those two brothers John and will"},{"startTime":215.599,"endTime":219.439,"body":"remember those names cuz they're going"},{"startTime":217.04,"endTime":222.2,"body":"to come up a lot in today's show and the"},{"startTime":219.439,"endTime":225.28,"body":"word beloved I've heard people pronounce"},{"startTime":222.2,"endTime":227.879,"body":"it beloved I'm going to say what the"},{"startTime":225.28,"endTime":230.68,"body":"priest said at my grandma's Church"},{"startTime":227.879,"endTime":236.159,"body":"dearly beloved we are gathered here"},{"startTime":230.68,"endTime":238.079,"body":"today tomato tomato either either vas V"},{"startTime":236.159,"endTime":240.64,"body":"these are words in English with two"},{"startTime":238.079,"endTime":243.36,"body":"acceptable pronunciations well these"},{"startTime":240.64,"endTime":247.56,"body":"brothers who started this beloved"},{"startTime":243.36,"endTime":250.439,"body":"breakfast brand had a falling out their"},{"startTime":247.56,"endTime":254.36,"body":"relationship started to falter was the"},{"startTime":250.439,"endTime":258.239,"body":"word I used and to falter is to lose"},{"startTime":254.36,"endTime":260.479,"body":"strength to weaken and finally it ended"},{"startTime":258.239,"endTime":263.32,"body":"with a falling out and a falling out is"},{"startTime":260.479,"endTime":266.4,"body":"a kind of fight but it's a very serious"},{"startTime":263.32,"endTime":268.84,"body":"fight where usually people don't end up"},{"startTime":266.4,"endTime":271.039,"body":"talking to each other ever again of"},{"startTime":268.84,"endTime":273.199,"body":"course unless they make up but we'll"},{"startTime":271.039,"endTime":276.28,"body":"find out more about that a little later"},{"startTime":273.199,"endTime":280.32,"body":"on I started out by describing John a"},{"startTime":276.28,"endTime":283.32,"body":"little bit I said a devout quack doctor"},{"startTime":280.32,"endTime":285.84,"body":"and devout is not the word for this guy"},{"startTime":283.32,"endTime":289.039,"body":"there are few people I have seen as"},{"startTime":285.84,"endTime":292.36,"body":"religious air quotes religious as this"},{"startTime":289.039,"endTime":294.919,"body":"guy and a quack doctor is one of 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is"},{"startTime":323.6,"endTime":329.56,"body":"Will and will as I said no longer wants"},{"startTime":326.72,"endTime":332.199,"body":"to be under his brother's wing and to be"},{"startTime":329.56,"endTime":334.68,"body":"under somebody's Wing means that you"},{"startTime":332.199,"endTime":337.0,"body":"don't do anything without them it's"},{"startTime":334.68,"endTime":339.12,"body":"almost like a bird if you think about it"},{"startTime":337.0,"endTime":341.52,"body":"if you're under your mother's wing it"},{"startTime":339.12,"endTime":343.72,"body":"means you're protected it's almost like"},{"startTime":341.52,"endTime":346.36,"body":"living in the shadow of somebody else as"},{"startTime":343.72,"endTime":350.039,"body":"well and then I said they would duke it"},{"startTime":346.36,"endTime":353.28,"body":"out and to Duke it out is to fight to"},{"startTime":350.039,"endTime":358.12,"body":"see who will rule the roost and the"},{"startTime":353.28,"endTime":361.52,"body":"roost is the nest does that word sound"},{"startTime":358.12,"endTime":363.759,"body":"familiar a ro rooster their mascot and"},{"startTime":361.52,"endTime":367.639,"body":"just remember a rooster in English what"},{"startTime":363.759,"endTime":369.44,"body":"does a rooster say they don't say k they"},{"startTime":367.639,"endTime":372.16,"body":"say cocka"},{"startTime":369.44,"endTime":374.96,"body":"dooodle and roosters wake up at the"},{"startTime":372.16,"endTime":378.28,"body":"crack of dawn but we use the Expression"},{"startTime":374.96,"endTime":381.039,"body":"To Rule The Roost and then I said a bit"},{"startTime":378.28,"endTime":385.639,"body":"of a tongue twister I said who will rule"},{"startTime":381.039,"endTime":389.84,"body":"the roost in this surreal serial realm"},{"startTime":385.639,"endTime":392.759,"body":"surreal is evidently surrealista serial"},{"startTime":389.84,"endTime":395.12,"body":"isalis we usually say it in singular we"},{"startTime":392.759,"endTime":397.8,"body":"don't say cereals and the last word I"},{"startTime":395.12,"endTime":401.039,"body":"used was realm which is another word for"},{"startTime":397.8,"endTime":404.44,"body":"world and then I said we'll dish out and"},{"startTime":401.039,"endTime":407.039,"body":"to dish out is a word I used on purpose"},{"startTime":404.44,"endTime":411.199,"body":"cuz it has to do with eating it's to"},{"startTime":407.039,"endTime":415.639,"body":"serve something but it's also rep so"},{"startTime":411.199,"endTime":418.12,"body":"we'll dish out the crazy account rento"},{"startTime":415.639,"endTime":419.639,"body":"of Kelloggs now what's the first thing"},{"startTime":418.12,"endTime":421.8,"body":"that comes to mind when you got guys"},{"startTime":419.639,"endTime":424.4,"body":"think of Kelloggs you think of a"},{"startTime":421.8,"endTime":426.759,"body":"wholesome healthy breakfast do you 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there and do tours and if"},{"startTime":461.56,"endTime":466.72,"body":"you're a big serial lover like I am well"},{"startTime":464.639,"endTime":469.039,"body":"you can go there and see where it all"},{"startTime":466.72,"endTime":471.56,"body":"started but it's weird because you can"},{"startTime":469.039,"endTime":474.12,"body":"really make cereal everywhere but for"},{"startTime":471.56,"endTime":477.159,"body":"some reason the same way Detroit became"},{"startTime":474.12,"endTime":480.0,"body":"Motor City this became the serial"},{"startTime":477.159,"endTime":483.12,"body":"capital of the world so let let's meet"},{"startTime":480.0,"endTime":486.479,"body":"the brothers a little bit more in depth"},{"startTime":483.12,"endTime":490.599,"body":"we had John the older brother who was a"},{"startTime":486.479,"endTime":493.039,"body":"doctor and he was a religious zealot"},{"startTime":490.599,"endTime":495.4,"body":"okay I believe in faith and I think it's"},{"startTime":493.039,"endTime":498.759,"body":"good to be religious but sometimes you"},{"startTime":495.4,"endTime":501.4,"body":"can go too much you can go too far you"},{"startTime":498.759,"endTime":503.8,"body":"can go to the extreme and then you get"},{"startTime":501.4,"endTime":506.24,"body":"what you call extremism which nobody"},{"startTime":503.8,"endTime":508.599,"body":"really likes even extremists are"},{"startTime":506.24,"endTime":511.72,"body":"fighting against other extremists but he"},{"startTime":508.599,"endTime":514.919,"body":"was a ser ious doctor he was a published"},{"startTime":511.72,"endTime":517.56,"body":"doctor he was very well-respected and he"},{"startTime":514.919,"endTime":519.8,"body":"was a health nut now you think of it and"},{"startTime":517.56,"endTime":522.32,"body":"everybody's a health nut oh I can't eat"},{"startTime":519.8,"endTime":524.68,"body":"my carbohydrates I've got to eat this"},{"startTime":522.32,"endTime":527.0,"body":"too much protein whatever too much sugar"},{"startTime":524.68,"endTime":529.56,"body":"salt people are healthc conscious these"},{"startTime":527.0,"endTime":532.8,"body":"days well this guy was healthc conscious"},{"startTime":529.56,"endTime":535.88,"body":"before his time but why did I call him a"},{"startTime":532.8,"endTime":538.24,"body":"quack before like a witch doctor well"},{"startTime":535.88,"endTime":541.079,"body":"some of his treatments could be"},{"startTime":538.24,"endTime":542.48,"body":"considered tor torture nowadays and"},{"startTime":541.079,"endTime":545.16,"body":"we're going to take a look at some of"},{"startTime":542.48,"endTime":547.959,"body":"those treatments in the bonus episode"},{"startTime":545.16,"endTime":552.04,"body":"we'll also see if these brothers ever"},{"startTime":547.959,"endTime":555.0,"body":"made up a lases is to make up or if they"},{"startTime":552.04,"endTime":558.279,"body":"went to the Grave holding a grudge"},{"startTime":555.0,"endTime":561.0,"body":"guando RoR we'll also learn some fun"},{"startTime":558.279,"endTime":563.32,"body":"facts we'll take a look at the dark side"},{"startTime":561.0,"endTime":565.92,"body":"and a lot of the controversies that"},{"startTime":563.32,"endTime":568.8,"body":"Kelloggs has faced and we'll take a look"},{"startTime":565.92,"endTime":571.64,"body":"at some breakfast vocab as well all that"},{"startTime":568.8,"endTime":574.04,"body":"in much more in the bonus episode and"},{"startTime":571.64,"endTime":576.64,"body":"just a quick reminder every week you can"},{"startTime":574.04,"endTime":580.72,"body":"get a bonus episode that's almost an"},{"startTime":576.64,"endTime":583.64,"body":"hour of FYI every week plus you can get"},{"startTime":580.72,"endTime":586.0,"body":"PDF documents with all the vocabulary"},{"startTime":583.64,"endTime":588.88,"body":"and expressions that I go over and in"},{"startTime":586.0,"endTime":592.44,"body":"one set 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lenina Javier Paco Roberto Jose"},{"startTime":684.24,"endTime":690.399,"body":"Maria and Mila and don't forget about my"},{"startTime":687.6,"endTime":693.76,"body":"Interstellar students the ones who get a"},{"startTime":690.399,"endTime":698.56,"body":"private class with me every month plus"},{"startTime":693.76,"endTime":701.6,"body":"all that other stuff Carmen Issa Paco"},{"startTime":698.56,"endTime":704.6,"body":"David and Edgard if you guys want to"},{"startTime":701.6,"endTime":707.959,"body":"find out how you can join my Curious"},{"startTime":704.6,"endTime":709.639,"body":"community and love learning English go"},{"startTime":707.959,"endTime":712.32,"body":"over to"},{"startTime":709.639,"endTime":715.36,"body":"patreon.com Alberto Alonso we're"},{"startTime":712.32,"endTime":717.92,"body":"expecting you don't think of yourself as"},{"startTime":715.36,"endTime":719.48,"body":"English students think of yourself as"},{"startTime":717.92,"endTime":723.36,"body":"English explor"},{"startTime":719.48,"endTime":726.32,"body":"or adventurers and every week we explore"},{"startTime":723.36,"endTime":728.8,"body":"a different fascinating topic all with"},{"startTime":726.32,"endTime":732.0,"body":"the excuse of learning English along the"},{"startTime":728.8,"endTime":734.44,"body":"way I think we found the winning formula"},{"startTime":732.0,"endTime":735.6,"body":"come join us and find out for yourself"},{"startTime":734.44,"endTime":738.519,"body":"it's"},{"startTime":735.6,"endTime":740.839,"body":"patreon.com Alberto Alonso now where"},{"startTime":738.519,"endTime":743.199,"body":"were we all right I was telling you a"},{"startTime":740.839,"endTime":745.639,"body":"little bit about each brother and by the"},{"startTime":743.199,"endTime":747.88,"body":"way let's review these questions what do"},{"startTime":745.639,"endTime":750.639,"body":"they look"},{"startTime":747.88,"endTime":754.079,"body":"like what do they look like they have a"},{"startTime":750.639,"endTime":757.32,"body":"beard they have long hair and what are"},{"startTime":754.079,"endTime":760.04,"body":"they like is their personality so what"},{"startTime":757.32,"endTime":763.04,"body":"was John like well I already said he was"},{"startTime":760.04,"endTime":766.0,"body":"a religious zealot a famous published"},{"startTime":763.04,"endTime":770.8,"body":"Doctor Who now in retrospect was a bit"},{"startTime":766.0,"endTime":773.92,"body":"controversial a health nut and an abuser"},{"startTime":770.8,"endTime":776.6,"body":"oh yes he was definitely an abuser and"},{"startTime":773.92,"endTime":779.24,"body":"the person he abused the most his little"},{"startTime":776.6,"endTime":782.0,"body":"brother will he treated him like like"},{"startTime":779.24,"endTime":783.36,"body":"dirt like he was his servant I guess"},{"startTime":782.0,"endTime":785.199,"body":"they didn't talk about how you're"},{"startTime":783.36,"endTime":787.519,"body":"supposed to treat your brother in his"},{"startTime":785.199,"endTime":789.68,"body":"church Brotherly Love isn't that what"},{"startTime":787.519,"endTime":792.68,"body":"it's all about well John didn't love his"},{"startTime":789.68,"endTime":794.959,"body":"brother at least it didn't show and I"},{"startTime":792.68,"endTime":799.36,"body":"guess we should add that he was a"},{"startTime":794.959,"endTime":802.48,"body":"eugenicist as well Eugenics is that uh"},{"startTime":799.36,"endTime":805.56,"body":"science quote unquote quack science"},{"startTime":802.48,"endTime":808.839,"body":"where they try and determine a master"},{"startTime":805.56,"endTime":812.079,"body":"race does that sound familiar Nazi"},{"startTime":808.839,"endTime":814.24,"body":"Germany Eugenics so John was not really"},{"startTime":812.079,"endTime":816.48,"body":"a good guy not the kind of guy I would"},{"startTime":814.24,"endTime":818.839,"body":"want to grab a beer with but don't worry"},{"startTime":816.48,"endTime":821.639,"body":"he wouldn't want to grab a beer with me"},{"startTime":818.839,"endTime":824.959,"body":"either because according to his religion"},{"startTime":821.639,"endTime":827.399,"body":"which was the seventh day Adventists the"},{"startTime":824.959,"endTime":829.68,"body":"body is a temple well I think in the"},{"startTime":827.399,"endTime":831.6,"body":"Bible anyway they say your body is a"},{"startTime":829.68,"endTime":833.88,"body":"temple you have to be careful what you"},{"startTime":831.6,"endTime":837.48,"body":"put in it but they took this to the"},{"startTime":833.88,"endTime":840.6,"body":"extreme and he believed sugar fatty"},{"startTime":837.48,"endTime":843.519,"body":"foods greasy foods and things like this"},{"startTime":840.6,"endTime":846.36,"body":"would cause people to get excited to get"},{"startTime":843.519,"endTime":848.16,"body":"aroused and possibly even touch"},{"startTime":846.36,"endTime":850.68,"body":"themselves I told you it had something"},{"startTime":848.16,"endTime":850.68,"body":"to do with"},{"startTime":862.32,"endTime":868.759,"body":"masturbation him and his religion"},{"startTime":865.04,"endTime":871.16,"body":"believed that diet was a very big part"},{"startTime":868.759,"endTime":873.519,"body":"part of you getting into heaven you"},{"startTime":871.16,"endTime":876.44,"body":"didn't only need a healthy mind but you"},{"startTime":873.519,"endTime":879.04,"body":"needed a healthy body oh and the irony"},{"startTime":876.44,"endTime":881.399,"body":"of his relationship with the Seventh Day"},{"startTime":879.04,"endTime":884.04,"body":"Adventist Church who paid for his"},{"startTime":881.399,"endTime":887.079,"body":"medical degree by the way well the irony"},{"startTime":884.04,"endTime":890.48,"body":"was he was ultimately expelled for"},{"startTime":887.079,"endTime":893.32,"body":"misuse of funds well either way after"},{"startTime":890.48,"endTime":897.24,"body":"they had paid for his medical degree he"},{"startTime":893.32,"endTime":899.199,"body":"was chosen to be the head of the Battle"},{"startTime":897.24,"endTime":901.04,"body":"Creek sanitary"},{"startTime":899.199,"endTime":904.04,"body":"and I know what you're thinking is this"},{"startTime":901.04,"endTime":906.639,"body":"a place where they lock crazy people up"},{"startTime":904.04,"endTime":911.24,"body":"it sounds like it doesn't it no this"},{"startTime":906.639,"endTime":914.399,"body":"would be more like a modernday spa or"},{"startTime":911.24,"endTime":916.8,"body":"Retreat and it was located in Battle"},{"startTime":914.399,"endTime":920.24,"body":"Creek obviously it was called the Battle"},{"startTime":916.8,"endTime":924.759,"body":"Creek sanitarium they called it the sand"},{"startTime":920.24,"endTime":928.24,"body":"it was very famous and it was a huge spa"},{"startTime":924.759,"endTime":932.0,"body":"resort Retreat where John personally"},{"startTime":928.24,"endTime":935.839,"body":"took care of each patient and it was"},{"startTime":932.0,"endTime":939.279,"body":"Swanky and luxurious at its height they"},{"startTime":935.839,"endTime":942.68,"body":"were treating around 12 to 15,000"},{"startTime":939.279,"endTime":946.16,"body":"patients a year including Henry Ford"},{"startTime":942.68,"endTime":949.12,"body":"Amelia airheart and Thomas Edison so"},{"startTime":946.16,"endTime":952.839,"body":"everybody was flocking from all around"},{"startTime":949.12,"endTime":955.72,"body":"to go see Dr John at his Battle Creek"},{"startTime":952.839,"endTime":959.0,"body":"sanitarium he could cure them and he"},{"startTime":955.72,"endTime":961.68,"body":"used all kinds of therapy including"},{"startTime":959.0,"endTime":963.959,"body":"hydrotherapy and some less conventional"},{"startTime":961.68,"endTime":965.56,"body":"ones which we'll talk about later so"},{"startTime":963.959,"endTime":968.6,"body":"what does all this have to do with"},{"startTime":965.56,"endTime":971.36,"body":"cereal well John remember believed that"},{"startTime":968.6,"endTime":974.0,"body":"eating was an important thing in fact he"},{"startTime":971.36,"endTime":977.24,"body":"believed that you had to chew your food"},{"startTime":974.0,"endTime":980.399,"body":"at least 40 times before swallowing it"},{"startTime":977.24,"endTime":983.0,"body":"so he was constantly experimenting with"},{"startTime":980.399,"endTime":985.199,"body":"different foods that he could feed the"},{"startTime":983.0,"endTime":987.72,"body":"guests at this sanitarium and they"},{"startTime":985.199,"endTime":990.04,"body":"played with different oats they made"},{"startTime":987.72,"endTime":992.92,"body":"something called granula which sounds"},{"startTime":990.04,"endTime":995.24,"body":"like granola doesn't it well it is and"},{"startTime":992.92,"endTime":998.199,"body":"he was trying to make food that people"},{"startTime":995.24,"endTime":1000.92,"body":"didn't have to chew very much that was"},{"startTime":998.199,"endTime":1003.56,"body":"easily digestible that didn't have any"},{"startTime":1000.92,"endTime":1006.519,"body":"sugar in it and wouldn't cause you to"},{"startTime":1003.56,"endTime":1008.48,"body":"think dirty thoughts and he was pretty"},{"startTime":1006.519,"endTime":1011.68,"body":"successful there because people were"},{"startTime":1008.48,"endTime":1013.8,"body":"flocking from all around and even though"},{"startTime":1011.68,"endTime":1016.88,"body":"the food might have been a little bit"},{"startTime":1013.8,"endTime":1019.279,"body":"Bland it was supposedly healthy and they"},{"startTime":1016.88,"endTime":1021.759,"body":"weren't necessarily there for the food"},{"startTime":1019.279,"endTime":1025.4,"body":"they were there for the opulence for the"},{"startTime":1021.759,"endTime":1027.24,"body":"groundbreaking treatments so that's John"},{"startTime":1025.4,"endTime":1030.24,"body":"that's the doctor brother the older"},{"startTime":1027.24,"endTime":1032.6,"body":"brother then we've got will the younger"},{"startTime":1030.24,"endTime":1035.72,"body":"brother who is sick of being under his"},{"startTime":1032.6,"endTime":1039.24,"body":"older brother's Wing now he was not a"},{"startTime":1035.72,"endTime":1043.36,"body":"doctor but he was a businessman a"},{"startTime":1039.24,"endTime":1046.039,"body":"natural born businessman an advertising"},{"startTime":1043.36,"endTime":1048.84,"body":"genius but he was also treated like"},{"startTime":1046.039,"endTime":1051.28,"body":"chopped liver by his brother we looked"},{"startTime":1048.84,"endTime":1054.039,"body":"at that word in the supermarkets episode"},{"startTime":1051.28,"endTime":1056.919,"body":"chopped liver is something unimportant"},{"startTime":1054.039,"endTime":1059.12,"body":"his brother constantly mistreated him"},{"startTime":1056.919,"endTime":1061.679,"body":"and he took it his brother would dish it"},{"startTime":1059.12,"endTime":1063.919,"body":"out to use the word we used before and"},{"startTime":1061.679,"endTime":1066.44,"body":"he would just keep taking it some"},{"startTime":1063.919,"endTime":1069.44,"body":"stories that I read were that he made"},{"startTime":1066.44,"endTime":1072.2,"body":"his brother jog next to him when he was"},{"startTime":1069.44,"endTime":1074.64,"body":"riding a bike and take notes as he"},{"startTime":1072.2,"endTime":1077.2,"body":"dictated them he would also make his"},{"startTime":1074.64,"endTime":1079.4,"body":"brother go into the bathroom after he"},{"startTime":1077.2,"endTime":1084.24,"body":"had gone to the bathroom room and"},{"startTime":1079.4,"endTime":1084.24,"body":"analyze his feal matter and take"},{"startTime":1089.72,"endTime":1095.88,"body":"notes remember this guy had an obsession"},{"startTime":1092.799,"endTime":1098.72,"body":"with food which ultimately turned into"},{"startTime":1095.88,"endTime":1101.559,"body":"an obsession with poop I told you guys"},{"startTime":1098.72,"endTime":1104.679,"body":"this wasn't only about cereal today but"},{"startTime":1101.559,"endTime":1107.28,"body":"we'll get to the treatments SL tortures"},{"startTime":1104.679,"endTime":1110.039,"body":"later well while they were working at"},{"startTime":1107.28,"endTime":1112.64,"body":"the Battle creeks sanitarium brother"},{"startTime":1110.039,"endTime":1115.159,"body":"will started experimenting with the"},{"startTime":1112.64,"endTime":1117.84,"body":"dough they had made because initially"},{"startTime":1115.159,"endTime":1120.559,"body":"these were more like bars like cereal"},{"startTime":1117.84,"endTime":1122.32,"body":"bars but they were really hard in fact"},{"startTime":1120.559,"endTime":1125.12,"body":"some of the patients had reported"},{"startTime":1122.32,"endTime":1128.96,"body":"breaking their teeth on them so will"},{"startTime":1125.12,"endTime":1132.36,"body":"began to Tinker he decided to add sugar"},{"startTime":1128.96,"endTime":1135.559,"body":"and salt and things like this and his"},{"startTime":1132.36,"endTime":1138.48,"body":"brother John wouldn't hear of it he"},{"startTime":1135.559,"endTime":1140.76,"body":"thought this was absolutely unaccept"},{"startTime":1138.48,"endTime":1144.159,"body":"able and it was against their mission"},{"startTime":1140.76,"endTime":1147.32,"body":"and supposedly the original recipe for"},{"startTime":1144.159,"endTime":1149.919,"body":"cornflakes was an accident they had been"},{"startTime":1147.32,"endTime":1152.28,"body":"working with all kinds of cereal and"},{"startTime":1149.919,"endTime":1154.84,"body":"toasting it and things like that and"},{"startTime":1152.28,"endTime":1158.159,"body":"then one night supposedly will the"},{"startTime":1154.84,"endTime":1160.32,"body":"younger brother left some dough out and"},{"startTime":1158.159,"endTime":1162.6,"body":"he didn't want to throw it out because"},{"startTime":1160.32,"endTime":1164.28,"body":"he was a bit Frugal he didn't want to"},{"startTime":1162.6,"endTime":1167.84,"body":"waste any"},{"startTime":1164.28,"endTime":1171.24,"body":"dough dough pasta Dino okay well he"},{"startTime":1167.84,"endTime":1174.48,"body":"didn't wasted and overnight the dough"},{"startTime":1171.24,"endTime":1176.6,"body":"began to sour and the next day when he"},{"startTime":1174.48,"endTime":1178.64,"body":"found it he said you know what I'm not"},{"startTime":1176.6,"endTime":1181.28,"body":"going to throw it out I'm going to see"},{"startTime":1178.64,"endTime":1183.679,"body":"if we can make something from this dough"},{"startTime":1181.28,"endTime":1186.44,"body":"and something he noticed was that the"},{"startTime":1183.679,"endTime":1189.799,"body":"dough started to flake when it was left"},{"startTime":1186.44,"endTime":1193.12,"body":"out overnight and this made these flakes"},{"startTime":1189.799,"endTime":1196.559,"body":"that everybody knows and loves today and"},{"startTime":1193.12,"endTime":1199.08,"body":"again he added salt and sugar because he"},{"startTime":1196.559,"endTime":1202.32,"body":"said brother these are bland I'm telling"},{"startTime":1199.08,"endTime":1205.679,"body":"you if we find The Sweet Spot we can"},{"startTime":1202.32,"endTime":1208.28,"body":"sell a lot of these we can make a"},{"startTime":1205.679,"endTime":1213.159,"body":"killing and again his brother was"},{"startTime":1208.28,"endTime":1215.679,"body":"adamant and he said no way Over My Dead"},{"startTime":1213.159,"endTime":1218.52,"body":"Body are we going to add sugar and salt"},{"startTime":1215.679,"endTime":1221.12,"body":"well that sugar was the original bone of"},{"startTime":1218.52,"endTime":1224.0,"body":"contention I think you say la Manana de"},{"startTime":1221.12,"endTime":1227.559,"body":"la discordia in Spanish they couldn't"},{"startTime":1224.0,"endTime":1230.28,"body":"come to an agreement and will offered to"},{"startTime":1227.559,"endTime":1232.679,"body":"buy the patent off his brother on"},{"startTime":1230.28,"endTime":1236.44,"body":"February 19th"},{"startTime":1232.679,"endTime":1239.12,"body":"1906 the Battle Creek toasted cornflake"},{"startTime":1236.44,"endTime":1242.6,"body":"company was founded the rights were"},{"startTime":1239.12,"endTime":1245.559,"body":"bought by brother will as I said will"},{"startTime":1242.6,"endTime":1248.36,"body":"wanted to make bank but John Harvey"},{"startTime":1245.559,"endTime":1251.84,"body":"Kellogg no no not him he cared more"},{"startTime":1248.36,"endTime":1255.039,"body":"about his mission than prophets and so"},{"startTime":1251.84,"endTime":1259.28,"body":"his brother went to work he added the"},{"startTime":1255.039,"endTime":1263.72,"body":"sugar and the salt and it exploded"},{"startTime":1259.28,"endTime":1266.12,"body":"cornflakes was a huge hit and will spent"},{"startTime":1263.72,"endTime":1268.679,"body":"a lot of money on"},{"startTime":1266.12,"endTime":1273.159,"body":"Advertising he really thought about the"},{"startTime":1268.679,"endTime":1276.24,"body":"marketing and the image and in 1909 he"},{"startTime":1273.159,"endTime":1278.72,"body":"renamed the company the Kellogg toasted"},{"startTime":1276.24,"endTime":1282.48,"body":"cornflake company in"},{"startTime":1278.72,"endTime":1286.88,"body":"1922 it became the Kellogg company but"},{"startTime":1282.48,"endTime":1289.08,"body":"it was a huge success will was right"},{"startTime":1286.88,"endTime":1292.24,"body":"they could make a killer if they just"},{"startTime":1289.08,"endTime":1294.72,"body":"adjusted the recipe by 1909 Will's"},{"startTime":1292.24,"endTime":1298.52,"body":"company produced"},{"startTime":1294.72,"endTime":1301.36,"body":"120,000 cases of corn flakes daily and"},{"startTime":1298.52,"endTime":1303.799,"body":"John obviously resented his brother's"},{"startTime":1301.36,"endTime":1308.36,"body":"success he had always treated him like a"},{"startTime":1303.799,"endTime":1311.12,"body":"peon and in 1906 he filed suit against"},{"startTime":1308.36,"endTime":1313.919,"body":"Will's company for the right to use the"},{"startTime":1311.12,"endTime":1316.2,"body":"family name well that suit led to a"},{"startTime":1313.919,"endTime":1319.36,"body":"counter suit which led to another"},{"startTime":1316.2,"endTime":1322.96,"body":"lawsuit and for over 10 years they were"},{"startTime":1319.36,"endTime":1325.44,"body":"battling each other in court see I had"},{"startTime":1322.96,"endTime":1328.84,"body":"no idea about this dark part of the"},{"startTime":1325.44,"endTime":1331.4,"body":"story successful product but Brothers"},{"startTime":1328.84,"endTime":1333.96,"body":"relationship totally broken and then it"},{"startTime":1331.4,"endTime":1337.44,"body":"wasn't until December"},{"startTime":1333.96,"endTime":1340.08,"body":"1920 when the Michigan Supreme Court"},{"startTime":1337.44,"endTime":1343.24,"body":"ruled in favor of"},{"startTime":1340.08,"endTime":1346.96,"body":"will but I want to explain what a game"},{"startTime":1343.24,"endTime":1350.159,"body":"Cher this was before breakfast Cal"},{"startTime":1346.96,"endTime":1353.08,"body":"people had very hearty breakfasts these"},{"startTime":1350.159,"endTime":1356.2,"body":"greasy breakfasts which were usually"},{"startTime":1353.08,"endTime":1358.679,"body":"leftovers from the night before Oh and"},{"startTime":1356.2,"endTime":1362.36,"body":"you had to heat up the stove who wants"},{"startTime":1358.679,"endTime":1366.279,"body":"to eat cold black pudding morilla or"},{"startTime":1362.36,"endTime":1368.159,"body":"cold mashed potatoes or pork chops well"},{"startTime":1366.279,"endTime":1370.24,"body":"this is what people used to have for"},{"startTime":1368.159,"endTime":1373.559,"body":"breakfast of course you got to think"},{"startTime":1370.24,"endTime":1376.24,"body":"people were working on farms back then"},{"startTime":1373.559,"endTime":1378.799,"body":"agriculture was the big thing so people"},{"startTime":1376.24,"endTime":1381.4,"body":"needed to eat a Hardy breakfast breast"},{"startTime":1378.799,"endTime":1384.279,"body":"but now all of a sudden you could take"},{"startTime":1381.4,"endTime":1387.64,"body":"these crispy flakes you could pour them"},{"startTime":1384.279,"endTime":1390.2,"body":"into a bowl effortlessly and add a"},{"startTime":1387.64,"endTime":1392.88,"body":"little milk and you were eating within"},{"startTime":1390.2,"endTime":1395.559,"body":"seconds and of course this was really"},{"startTime":1392.88,"endTime":1397.96,"body":"important when people left the farms and"},{"startTime":1395.559,"endTime":1401.12,"body":"went to factories all of a sudden they"},{"startTime":1397.96,"endTime":1404.32,"body":"didn't need such a Hardy breakfast and"},{"startTime":1401.12,"endTime":1407.36,"body":"according to our friend the doctor these"},{"startTime":1404.32,"endTime":1410.08,"body":"Hardy breakfasts and Hardy food in"},{"startTime":1407.36,"endTime":1412.4,"body":"general was making them think erotic"},{"startTime":1410.08,"endTime":1414.72,"body":"thoughts they were getting all hot and"},{"startTime":1412.4,"endTime":1417.48,"body":"bothered as we say I guess that's what"},{"startTime":1414.72,"endTime":1420.52,"body":"it is I eat too much greasy food oh and"},{"startTime":1417.48,"endTime":1422.72,"body":"just remember we don't normally say hot"},{"startTime":1420.52,"endTime":1425.0,"body":"if you use it in the expression I'm hot"},{"startTime":1422.72,"endTime":1428.919,"body":"and bothered yeah but normally if we"},{"startTime":1425.0,"endTime":1432.679,"body":"want to say in that sense we say and"},{"startTime":1428.919,"endTime":1436.96,"body":"here goes your song I'm Hy Hy honey"},{"startTime":1432.679,"endTime":1441.36,"body":"honey tonight I'm honey honey honey"},{"startTime":1436.96,"endTime":1445.0,"body":"honey tonight night so this invention"},{"startTime":1441.36,"endTime":1447.36,"body":"revolutionized breakfast forever and to"},{"startTime":1445.0,"endTime":1450.64,"body":"this day when you walk down the aisles"},{"startTime":1447.36,"endTime":1452.96,"body":"at your Supermarket you can see Kelloggs"},{"startTime":1450.64,"endTime":1456.84,"body":"everywhere but did you know Kelloggs"},{"startTime":1452.96,"endTime":1459.52,"body":"also owns Pringles and many other"},{"startTime":1456.84,"endTime":1461.919,"body":"products you're all familiar with as we"},{"startTime":1459.52,"endTime":1463.96,"body":"know they are leaders in the industry"},{"startTime":1461.919,"endTime":1467.279,"body":"and many of their products are household"},{"startTime":1463.96,"endTime":1470.6,"body":"names products such as Frosted Flakes"},{"startTime":1467.279,"endTime":1472.76,"body":"special okay Rice Krispies my personal"},{"startTime":1470.6,"endTime":1475.039,"body":"favorite because with Rice Krispies you"},{"startTime":1472.76,"endTime":1478.159,"body":"can make Rice Krispie treats with"},{"startTime":1475.039,"endTime":1482.24,"body":"marshmallow oh now I'm getting hungry"},{"startTime":1478.159,"endTime":1484.2,"body":"then you've got Corn Pops poptarts and"},{"startTime":1482.24,"endTime":1486.76,"body":"their mascots are some of the most"},{"startTime":1484.2,"endTime":1490.88,"body":"famous mascots out there what are the"},{"startTime":1486.76,"endTime":1493.76,"body":"mascots names for Rice Krispies snap"},{"startTime":1490.88,"endTime":1496.0,"body":"crackle pop my daughter knows that one"},{"startTime":1493.76,"endTime":1498.279,"body":"cuz she loves Rice Krispies all right"},{"startTime":1496.0,"endTime":1502.48,"body":"here's an easy one what what's the"},{"startTime":1498.279,"endTime":1505.6,"body":"slogan for Frosted Flakes they're great"},{"startTime":1502.48,"endTime":1509.24,"body":"and it was said by Tony the Tiger show"},{"startTime":1505.6,"endTime":1514.2,"body":"them you're a tiger show them what you"},{"startTime":1509.24,"endTime":1517.36,"body":"can do the taste of Tony's frosted flak"},{"startTime":1514.2,"endTime":1519.559,"body":"brings out the tiger and you and you"},{"startTime":1517.36,"endTime":1524.08,"body":"it's funny how some Jingles will stay"},{"startTime":1519.559,"endTime":1526.24,"body":"with you forever I'm 80 years old and I"},{"startTime":1524.08,"endTime":1527.84,"body":"love Kellogg's frosted Blakes Brave"},{"startTime":1526.24,"endTime":1529.6,"body":"adults are coming forward to challenge"},{"startTime":1527.84,"endTime":1532.44,"body":"the notion that Frosted Flakes is just a"},{"startTime":1529.6,"endTime":1534.32,"body":"kid cereal I eat them I love them and I"},{"startTime":1532.44,"endTime":1536.12,"body":"don't care who knows with that extra"},{"startTime":1534.32,"endTime":1537.76,"body":"Crunch and milk that frosting just right"},{"startTime":1536.12,"endTime":1540.399,"body":"they have a taste adults can love every"},{"startTime":1537.76,"endTime":1543.24,"body":"bit as much as kids go ahead Shirley you"},{"startTime":1540.399,"endTime":1545.279,"body":"can do it I love them thank you what"},{"startTime":1543.24,"endTime":1547.84,"body":"Morgan you say Frosted Flakes have the"},{"startTime":1545.279,"endTime":1550.76,"body":"taste adults have grown to love they're"},{"startTime":1547.84,"endTime":1554.0,"body":"great let me give you some statistics"},{"startTime":1550.76,"endTime":1556.2,"body":"before we wrap up the first episode as I"},{"startTime":1554.0,"endTime":1559.679,"body":"just mentioned they sell so much more"},{"startTime":1556.2,"endTime":1563.88,"body":"than just breakfast cereal frozen"},{"startTime":1559.679,"endTime":1567.52,"body":"waffles vegetarian meat substitutes and"},{"startTime":1563.88,"endTime":1570.2,"body":"other convenient food options and even"},{"startTime":1567.52,"endTime":1572.32,"body":"though cereal has been less popular"},{"startTime":1570.2,"endTime":1574.96,"body":"these days because people are more"},{"startTime":1572.32,"endTime":1578.6,"body":"healthc conscious they still produce"},{"startTime":1574.96,"endTime":1581.84,"body":"over a million cereal boxes a day they"},{"startTime":1578.6,"endTime":1584.52,"body":"have factories all around the world and"},{"startTime":1581.84,"endTime":1587.84,"body":"you can find their products in more than"},{"startTime":1584.52,"endTime":1591.32,"body":"180 countries Kellogg's products are"},{"startTime":1587.84,"endTime":1593.84,"body":"made in 18 countries and let's see if"},{"startTime":1591.32,"endTime":1597.6,"body":"you guys know where Kellogg's largest"},{"startTime":1593.84,"endTime":1599.76,"body":"Factory is it's located in Trafford Park"},{"startTime":1597.6,"endTime":1602.6,"body":"greater Manchester it's also the"},{"startTime":1599.76,"endTime":1605.64,"body":"location of its UK headquarters there"},{"startTime":1602.6,"endTime":1609.559,"body":"are other corporate office locations in"},{"startTime":1605.64,"endTime":1612.279,"body":"Chicago Dublin and Shanghai and despite"},{"startTime":1609.559,"endTime":1614.96,"body":"having a million options for breakfast"},{"startTime":1612.279,"endTime":1617.6,"body":"the seral aisle is still a favorite for"},{"startTime":1614.96,"endTime":1620.24,"body":"many people even if it's just for the"},{"startTime":1617.6,"endTime":1622.64,"body":"Nostalgia I mean who doesn't know that"},{"startTime":1620.24,"endTime":1625.24,"body":"rooster oh and I'm going to tell you how"},{"startTime":1622.64,"endTime":1628.24,"body":"the rooster got its name and why they"},{"startTime":1625.24,"endTime":1630.52,"body":"chose a rooster but that's in the bonus"},{"startTime":1628.24,"endTime":1633.36,"body":"episode plus we're going to see if these"},{"startTime":1630.52,"endTime":1637.0,"body":"brothers made up or if they went to the"},{"startTime":1633.36,"endTime":1640.919,"body":"Grave holding a grudge and I'll let you"},{"startTime":1637.0,"endTime":1644.08,"body":"guys be the judge who's the real Kellogg"},{"startTime":1640.919,"endTime":1646.88,"body":"who's the one who made their last name a"},{"startTime":1644.08,"endTime":1649.679,"body":"household name to this day well we'll"},{"startTime":1646.88,"endTime":1652.08,"body":"learn more about both brothers and so"},{"startTime":1649.679,"endTime":1654.84,"body":"much more in the bonus episode of"},{"startTime":1652.08,"endTime":1654.84,"body":"today's"},{"startTime":1676.2,"endTime":1679.2,"body":"FYI"}]}