#74 - Boost your career with a strong personal brand

In today’s podcast episode, I talk about personal branding with an expert in public relations & communication, Lee Caraher. Why is it so important? How do you start to build your own personal brand? Tune in to find out!

LEE CARAHER'S LINKS
https://www.linkedin.com/in/leecaraher/
https://double-forte.com
https://twitter.com/LeeCaraher
https://leecaraher.com/

REBEL LEADER WITH A HEART SHOW NOTES:
https://rebelleaderwithaheart.com/74

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https://www.facebook.com/groups/rebelleaderwithaheart

LINKEDIN:
https://www.linkedin.com/in/murielle-machiels-ab09621/

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Connect with me on LinkedIn: https://www.linkedin.com/in/muriellemachiels/

Transcript

Murielle Machiels: 0:00

Hi. I'm Murielle co mom, an educator, I obsessed with helping other leaders builds meaningful lives.

Unknown: 0:46

area. I'm so happy to have be on your show. I really

Murielle Machiels: 0:53

Yeah, me too. Me too. Because I, we haven't tell us a little bit who you are. Sure.

Unknown: 1:17

So I'm Lea Kara, her I'm in a lot of things. I'm the have a dog who's sitting over here on this couch, and

Murielle Machiels: 1:50

And if you're him, it's okay. And you know,

Unknown: 2:02

Yes. Well, I think my rebel side is I started this thoughts and my hopes with my everyday life, because I really world and agency world, there's very clear metrics that So people thought people, my colleagues, who I used to work person, and that humans were complicated, and were messy. But messiness, and not trying to make all of our people fit into than it is when you try to make everybody checkboxes up.

Murielle Machiels: 4:35

Yeah, that's nice. Nice. I like it. And a

Unknown: 5:00

Do you know what is a brand right a brand? We define a exacting leader, if you are known as the person who's authentic. So it has to be real, you can't fake a brand. Are project, right? How many times have we started a new project? personal branding, is making sure that you are putting out brand, what other people say about you, and most people look, people say about you, your LinkedIn profile, your bio in reflects what you want to reflect. Sometimes that's

Murielle Machiels: 7:52

Yeah. And so how do you start?

Unknown: 7:55

Yeah, so the first piece if you are the other who we follow in work. So that's, you're already ahead, how you lead how these things, and sometimes people do is, you boss and say, What would you say, you know, how would you And then you compare the two and you see if there's any gaps, going to have potential you if you can't accept people for who then you actually hold that only elevates the whole team right? coaching mean, I had a coach and the 360 said, I wasn't who, what's reflected back to you? What does that impact you know, it really is, is like, you know, with 25 years of bio used to say Lee Kara, her with 25 years of experience the party, nothing. So instead, now it says something like, lead a big business problem, you want to solve it, you bring me in, I'm definitely known for my sense of humor, maybe it's not just starts there. Like, what, what do people say about you not well, you can change your LinkedIn profile. So do that. things that you bring to the party that make you different. be seek, they're not seeking someone 25 years of experience, could be PR person could be an executive coach could be problems with practical solute bit communications solutions? world and needs to be true? It can be aspiration, it should be

Murielle Machiels: 14:34

Yeah. And then because the the world is a

Unknown: 14:48

Absolutely. So the a few things, many things, a few PR departments, if you're the CEO, this is your job, right? things, these are things you if you're the any leader, you are a senior leader, go tell your PR team that you want to be inside a company, what can you be a spokesperson on for your you know, best practices, trends, all that kind of stuff. things about Twitter. But if you want the media to find you, you Twitter. So then the next piece is are you speak were you you can do within the company to be a speaker within the company the media, men are quoted as experts about 70 75% of the time leader. And so therefore, your opinion counts. And you should women or 10 other women and maybe just focus on women, women blog, go make one happen. You could be an art, I tell your Right six, as Oh God, I don't have time to do 1000 words, your company, these are all things that with your name that will help the company and build your brand, right? Because general, you know, companies that are selling a product newsletter that only goes to 50 people. Or it could be in the

Murielle Machiels: 20:09

Yeah. But what I also see is that many

Unknown: 20:25

As my that's my business? Right? So I think that leaving, and they use ghost writers. The best ghost writers first we would, here's how we do it, right? The best ghost person's voice is. And then they provide the first draft. And can do in that. So you actually get, you know, I would never my name on something very different. So, I mean, I've companies that do Twitter for people, particular, you know, as Michelle Obama really good at that, right. Usually her staff 20 people. Yeah, frankly, it could be 100 people, you just those people? Right? And go where that is? Yeah.

Murielle Machiels: 23:29

Yeah, because I see a lot of people doing it,

Unknown: 23:38

what do you mean, I think a lot of people do it, but every brand, like a like your own company brand, a brand has a there attached to a company? And then there were a lot of

Murielle Machiels: 24:32

Yeah. But then there is also the question

Unknown: 24:44

Yeah. So in that world in so for this take you through points of view on important things? What will you and will have that position as much. In fact, as corporate leaders, money, or its charity money, or where it doesn't put its money, have a son, who is a son who is gay, and I have a son who has will and will not talk about? What are the three or four no in order to inform the future? What's your point of view in the know, we're the leader in X, you know, you figure that stuff out platform voice document? That, and then we practice it with enough, if you want someone to represent you. Yeah. Not good

Murielle Machiels: 27:47

you invest in that relationship. So it takes

Unknown: 27:52

Long term? Yeah,

Murielle Machiels: 27:53

once you know the voice, and you don't trust

Unknown: 27:58

Yeah, a lot of times what we do is just get people we decide where, where they should show up? What are the for them, we tell them exactly what to do and how to do it. And work to get a podcast off the ground. It's a lot of work to advance as much as possible so that people can have time to fan of Premier League Soccer. And this the impact that Premier topics in the last two years. So being in constant communication up, you're gonna fix it, you're gonna apologize, you know, all

Murielle Machiels: 30:14

And so it's, it's an investment then that you

Unknown: 30:35

Yeah. And I think that if you start if you start in the doesn't want that sometimes they can't prioritize that work. Like company. If you are getting it. No, thank you anyway, you're not Go find another job. Because, you know, you want to be in a that appreciates your contributions and your

Murielle Machiels: 31:51

Mm hmm. And otherwise, if somebody says, I'd

Unknown: 32:04

it's, for the three month program, it's a $15,000. is like you just need to change your photo, you're changing your messaging, so that you can go do it yourself. Sometimes people people to be able to themselves in a with a budget, that is

Murielle Machiels: 33:17

Yeah. And then you would help them with

Unknown: 33:23

the person here, usually. So I'm gonna think I'm

Murielle Machiels: 33:48

Yeah. Yeah, because I see some leaders doing

Unknown: 34:01

yeah, well, I mean, there's two pieces on that too, know, those really people who have people just want to know people. Yeah. So on LinkedIn, it's finding who you following. with you. So for, you know, for those of us who have run your employees, even when they leave you. Well, the easiest way don't have time for LinkedIn, that will ask them to identify list, like post something interesting, we will share it it. I do this on Fridays, Fridays, my ketchup day. So I go a it's an ecosystem. Same thing on Twitter, there are very few someone's doing this for you, it's so important to know what to play, if someone's doing that for you, they need to know you. network? Who's following me what I see what's happening. And then they're not real people. Don't worry about that. Just worry

Murielle Machiels: 38:00

interesting. Okay.

Unknown: 38:03

It's work. I mean, it's work it's work. It's working. I Instagram or trying to do that we are influential. Our words Our words matter so much. So. You so you are influential? Mm leaders. We're, we're here to make an impact. How do you make that with LinkedIn and Twitter. That only helps you. Yeah, only

Murielle Machiels: 39:35

Yeah. I like the idea of lifting other people

Unknown: 39:41

Well, I think that's the other piece, right? I mean, a comedian Alright, have a snarky comment. But if you're choose to reinforce facts. Absolutely, you know, amplify in social media, just go back. Thank you for your apology. You

Murielle Machiels: 40:57

Yeah, that's also why I love the book The Go

Unknown: 41:01

Yes, absolutely. Absolutely. Giving, and it makes mean, it just like, Ah, got angry. Whoa, yeah. So instead, I about the person I supported. And the other person is still system or cultural systems will come closer, because most of us, one wants to hire somebody negative? No, nobody wants to

Murielle Machiels: 42:41

Yeah, yeah. But you can be positive, but I

Unknown: 42:54

Like, if you're mean, that could just, you know, your Like go through? Who's on that team? What are the different beginning, just talking about the different roles, and what the beginning, makes everything more efficient, makes things go What else are you looking forward to contributing to this long answers. But teams that feel appreciated outperform saying Great job or thank you for your effort or thanks for proven, they work more efficiently because because notice each other, and that's your culture, you get hired, you really bothers them. And if it bothers them, it, you know, it things, the less mistakes they make. And the better the from a business perspective, you could be the meanest person in leading when you're appreciative. Yeah. Okay, which

Murielle Machiels: 47:00

Okay, so let's finish on that note that

Unknown: 47:12

your personal brand, your personal brand is reflected

Murielle Machiels: 47:17

Yeah, exactly. Exactly. Everything. So

Unknown: 47:23

The easiest place to find me is at my company

Murielle Machiels: 47:38

easy. Okay. We will put the links in the

Unknown: 47:56

Exact already have one make sure to one you want.

Murielle Machiels: 47:59

Yeah, exactly. Well, thank you very

Unknown: 48:05

Thank you so much. Very I really appreciate it. Hope we

Murielle Machiels: 48:09

Yeah, me too. Yeah, you finished another great week you rebel leader with a hearts