To Be Blunt: The Podcast for Cannabis Marketers

014 Marketing the Largest Cannabis Greenhouse in the US and Its Family of Brands with Allie Marconi

September 07, 2020 Shayda Torabi Season 1 Episode 14
To Be Blunt: The Podcast for Cannabis Marketers
014 Marketing the Largest Cannabis Greenhouse in the US and Its Family of Brands with Allie Marconi
Chapters
To Be Blunt: The Podcast for Cannabis Marketers
014 Marketing the Largest Cannabis Greenhouse in the US and Its Family of Brands with Allie Marconi
Sep 07, 2020 Season 1 Episode 14
Shayda Torabi

Allie Marconi is the Director of Marketing for Copperstate Farms, and in today’s episode, we will be discussing the Copperstate Farms operations and how they became the largest cannabis greenhouse in the US.

[00:01 – 12:42] What is Copperstate Farms?

  • Allie talks about her story before Copperstate Farms and what Copperstate Farms is all about.

[12:43 – 22:01] Marketing the Largest Cannabis Greenhouse in the US and Its Family of Brands

  • Allie shares what it’s like managing a big organization and what it means to be the biggest cannabis greenhouse.

[22:02 – 34:32] What is the market in Arizona like?

  • Allie talks about the market in Arizona for a medicinal consumer’s perspective.

[34:33 – 39:54] Last Prisoner Project Partnership

  • Allie gives us a glimpse of their partnership with LPP and the other things they’re currently working on.

[39:55 – 48:42] Closing Segment

  • Final thoughts from Allie
  • Connect with Allie online. See the links below

 

Allie Marconi is the Director of Marketing for Copperstate Farms, the largest cannabis greenhouse in the US with over 60 acres under glass. She is the former marketing manager at Fox Restaurant Concepts and brings nearly a decade's worth of experience and expertise in consumer-facing communication to her role at Copperstate. Her three great loves are wine, weed, and her cats. You can also follow the other Copperstate family brands on Instagram, @livewithsol_, and @goodthingscoming.

Shayda Torabi has been called one of the most influential Women in WordPress and

now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.

 

Tweetable Quotes:

“It’s all about living with soul and being motivated and empowered to tap into what makes you feel your best.” – Allie Marconi

“I think being patient and gentle with this new audience that we are gonna be exposing ourselves to, is gonna be the saving grace for the industry. You can’t force someone to believe in something; they have to believe in it for themselves.” – Allie Marconi

 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some

serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher,

Show Notes

Allie Marconi is the Director of Marketing for Copperstate Farms, and in today’s episode, we will be discussing the Copperstate Farms operations and how they became the largest cannabis greenhouse in the US.

[00:01 – 12:42] What is Copperstate Farms?

  • Allie talks about her story before Copperstate Farms and what Copperstate Farms is all about.

[12:43 – 22:01] Marketing the Largest Cannabis Greenhouse in the US and Its Family of Brands

  • Allie shares what it’s like managing a big organization and what it means to be the biggest cannabis greenhouse.

[22:02 – 34:32] What is the market in Arizona like?

  • Allie talks about the market in Arizona for a medicinal consumer’s perspective.

[34:33 – 39:54] Last Prisoner Project Partnership

  • Allie gives us a glimpse of their partnership with LPP and the other things they’re currently working on.

[39:55 – 48:42] Closing Segment

  • Final thoughts from Allie
  • Connect with Allie online. See the links below

 

Allie Marconi is the Director of Marketing for Copperstate Farms, the largest cannabis greenhouse in the US with over 60 acres under glass. She is the former marketing manager at Fox Restaurant Concepts and brings nearly a decade's worth of experience and expertise in consumer-facing communication to her role at Copperstate. Her three great loves are wine, weed, and her cats. You can also follow the other Copperstate family brands on Instagram, @livewithsol_, and @goodthingscoming.

Shayda Torabi has been called one of the most influential Women in WordPress and

now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.

 

Tweetable Quotes:

“It’s all about living with soul and being motivated and empowered to tap into what makes you feel your best.” – Allie Marconi

“I think being patient and gentle with this new audience that we are gonna be exposing ourselves to, is gonna be the saving grace for the industry. You can’t force someone to believe in something; they have to believe in it for themselves.” – Allie Marconi

 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some

serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher,