Advertising Stories

Peter Levitan | How To Name Your Advertising Agency Using Science | EP: 17

July 17, 2020 Peter Levitan Season 1 Episode 17
Advertising Stories
Peter Levitan | How To Name Your Advertising Agency Using Science | EP: 17
Show Notes

A company or brand name, especially for an advertising agency name, can make or break you at your launch or over time. This podcast explains how to name a brand. Company and brand naming is both science and art. 

The right brand name adds value and drives sales. Here is a blueprint based on naming conventions to get there.

Consider whether your advertising name is a:

  • Neologism
  • Current usage word
  • Hybrid
  • Acronym
  • Founder Name

Your advertising name can make or break your first impression.

How To Name Your Advertising Agency Article.

Leading Independent Agencies.

TheNetworkOne

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.