Advertising Stories
Peter Levitan’s Advertising Stories delivers unvarnished, funny, even battle sagas from glib advertising agency creative directors, account managers, media geniuses, and even big brand client marketers. We’ll talk about creating ads; trying to sell them; not selling them; making the logo bigger; my dad likes his idea better; how I lost that account; how I got that ad job; plus ad agency expense account hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines' comforting, “Good Luck.” Join Advertising Stories every week for an off-the-rails conversation with the advertising and marketing world’s experts.
Advertising Stories
Peter Levitan | How To Name Your Advertising Agency Using Science | EP: 17
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Peter Levitan
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Season 1
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Episode 17
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A company or brand name, especially for an advertising agency name, can make or break you at your launch or over time. This podcast explains how to name a brand. Company and brand naming is both science and art.
The right brand name adds value and drives sales. Here is a blueprint based on naming conventions to get there.
Consider whether your advertising name is a:
- Neologism
- Current usage word
- Hybrid
- Acronym
- Founder Name
Your advertising name can make or break your first impression.
How To Name Your Advertising Agency Article.
Leading Independent Agencies.
TheNetworkOne
A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.