Cathy Taylor Discusses How Chevy's Tahoe Totally Screwed Up A Very Early Consumer-Generated Program.
Hear how Cathy, of Adweek, discusses this mighty digital fail. Yes, we are going all the way back to a podcast interview I did in 2006 when Chevy made its mess.
Here is a New York Times article about the debacle: Chevy Tries a Write-Your-Own-Ad Approach, and The Potshots Fly.
Cathy has been a writer on the ad world for, get this: ADWEEK, Advertising Age, Media Post, The Conference Board, and The Mobile Marketing Association and now... WARC.
This is episode one of a two-part series.
Cathy Taylor on LinkedIn
Cathy's Adweek article
A nice thing… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.