Advertising Stories

Jon MacDonald | How To Sell More Stuff On The Internet. How To Use Your Noodle To Get The Job Done. | EP: 24

August 05, 2020 Peter Levitan Season 1 Episode 24
Advertising Stories
Jon MacDonald | How To Sell More Stuff On The Internet. How To Use Your Noodle To Get The Job Done. | EP: 24
Show Notes

Jon MacDonald Of the CRO Consultancy The Good On How To Sell More Stuff By Using Science, Data, And Some Common Sense.

The Good are masters at conversion rate optimization. Need a definition of conversion rate optimization? Here you go: conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers.

Jon talks about the problems facing Internet retailers and his company's solutions. He also gets into what's up with Shopify, the major Internet retail platform.

You will leave almost as smart as Jeff Bezos. But, no space travel, yet.

Jon on LinkedIn.

The Good.

Shopify.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.